Adriana Marquez Email & Phone Number

Miami, Florida, Us

. Identify and implement new marketing technologies. Lead the integration of marketing automation and CRM systems. Manage incoming leads and coordinate handoff to sales. Plan and execute strategies to improve trial and upsell conversion rates. Develop, build, and manage reports detailing revenue from marketing efforts.Execute and measure conversion tests and experiments.. Collaborate with internal teams to optimize landing pages and marketing funnels.. Evaluate customer experience across multiple channels and touchpoints.. Optimize user funnels and instrument conversion points.. Evaluate emerging technologies for potential adoption.

Miami, Florida, Us

Build the Lead Generation Department procedures, structure, scripts, reporting, schedule, and implementation for the company for the first time.Looking over a sales remote team of 15 people.Succesfully generated leads for 6 branches of the company located across the country from Marketing Campaigns and Strategies built along with the Marketing Team. Reached 699.473% ROI on 2022.Coaching on a monthly basis telemarketing agents to increase the performance and closing rate to meet quaterly milestones.Leading a team of marketing professionals who are responsible for identifying potential clients and developing relationships with themDeveloping and implementing lead generation strategies and tactics that meet an organization’s business goalsCommunicating with potential buyers to understand their needs and helping them find solutions to their problemsMonitoring competitor activity in the marketplace to identify new opportunities for business growthCoordinating with other departments within an organization to ensure that all leads are followed up on efficientlyTracking lead generation results to determine which tactics are most effective and should be continued or eliminatedDeveloping new lead generation strategies based on changing market conditions and customer needsReviewing current leads to determine whether they should be converted into sales opportunities or discarded as dead endsDetermining which leads are ready to be passed on to sales representatives for follow upResearch customer segments, clients and strategies to increase qualified leads.Work directly with prospective clients.Write reports to document current and projected metrics and market conditions.Create automated dashboards and metrics for rapid sales understanding.Initiate and track sales campaigns to identify growth, challenges and risks.

Performing market research.Analyzing social media metrics and try to observe patterns of behavior.Connecting user behavior with a viable marketing strategy.Liaising with the marketing team to brainstorm a marketing campaign.Reporting to the sales team to offer suggestions on promotions.Creating content for social media and websites.Keeping abreast of social media trends.

Miami Lakes, Fl, Us

Working with the brand team to produce new ideas for clients branding, promotional campaigns, and marketing communications.Evaluating trends, assessing new data, and keeping up-to-date with the latest marketing techniques.Assisting clients in resolving issues by responding to questions in a timely and professional manner.Creating and implementing tailored marketing plans based on individual client requirements.Directing brainstorming meetings and creative sessions.Shaping brands standards and creating procedures to ensure all products are brand appropriate.Supervising the department's daily workflow, assigning project workloads, and monitoring deadlines and budgets.Developing exceptional and well-crafted copy that meet clients’ requirements.

Miami Lakes, Fl, Us

Communicating with clients to understand their needs and explain product value.Building relationships with clients based on trust and respect.Collaborating with internal departments to facilitate client need fulfillment.Collecting and analyzing data to learn more about consumer behavior.Keeping accurate records pertaining to inventory and account notes.Maintaining updated knowledge of company products and services.Resolving complaints and preventing additional issues by improving processes.Identifying industry trends.Acting as a client advocate with a focus on improving the buyer experience.

Develop a content plan.Create engaging content for all platforms, including blog pieces, articles, social media posts, newsletters, and videos.Engage with the online community and respond to comments and requests.Analyze web traffic and relevant community metrics.Relay community feedback to relevant internal stakeholders.Devise and implement community communication initiatives.Liaise with other departments to stay updated on new marketing initiatives, product and service developments, and to ensure brand consistencyAttend networking events or relevant industry workshops.Liaise with external agencies or journalists to ensure accurate brand representation.

Digital Marketing Certificate, Marketing

Associate Of Arts - Aa, Psychology