Adrian Bernal Email & Phone Number

Atlanta, Ga, Us

Set strategic direction and lead a team of marketing, analytical and creative professionals focusing on developing marketing and media strategies for Cox Media West Region (CA & LV), our external clients, and prospective clients. Create partnerships with sales and sales services teams to increase share of total advertising spend with existing clients, reduce client churn and generate new business. Champion and ensure a “tiered services” approach to departmental resource management and developing customized solutions. Contribute strategic direction at all stages of the sales process.

Atlanta, Ga, Us

Set strategic direction and lead a team of marketing, analytical and creative professionals focusing on developing marketing and media strategies for Cox Media Las Vegas, our external clients, and prospective clients. Create partnerships with sales and sales services teams to increase share of total advertising spend with existing clients, reduce client churn and generate new business. Champion and ensure a “tiered services” approach to departmental resource management and developing customized solutions. Contribute strategic direction at all stages of the sales process.

Atlanta, Ga, Us

Develop, manage, and contribute to the national competitive strategy for all Cox markets with a focus on traditional ILEC, DBS, and new overbuild competitors. Assess, identify and educate partners regarding competitive activity and assist in development of response strategy. Work cross-functionally with national and regional market partners to drive Cox’s competitive strategy inclusive of competitive positioning, product development, pricing strategy, and market share implications for general market and Hispanic. - Work cross-functionally with groups within marketing and sales to develop Cox’s competitive positioning inclusive of advertising, product development, offer and pricing strategy, retention, and share implications. - Responsible for managing competitive initiatives, driving organizational awareness and adoption of competitive tools, and collaborating with Center team on competitive strategy for our West Service Area markets.

Atlanta, Ga, Us

Responsible for leading the development and ongoing management of the competitive strategy and playbook for both the general market and Hispanic segments for Cox’s CenturyLink markets and the all of Cox’s DBS markets. Work closely with other groups within marketing as well as the other departments to develop Cox’s competitive positioning inclusive of advertising, product development, offer and pricing strategy, retention, and share implications.

Atlanta, Ga, Us

Cox Communications, Las Vegas, NVResponsibilities include developing and implementing the acquisition and upgrade marketing strategies for Cox Las Vegas for both general market, Hispanic, and other multicultural segments in order to drive incremental customer relationships and increase product penetration. Manage a multi-million dollar marketing budget in order to effectively execute traditional marketing tactics (i.e. TV, radio, direct mail, print, web) as well as experiential tactics that will drive growth in the Cox Las Vegas footprint.

Atlanta, Ga, Us

Responsibilities include developing and implementing the multicultural marketing strategy for Cox San Diego in order to drive product penetration into the Hispanic, Asian, Middle Eastern, and African American demographics. Strategy development includes traditional marketing tactics in addition to the development of experiential tactics that will assist in building brand/product awareness across all of our diverse consumer base. Work with product development to place appropriate product offerings and messaging into the multicultural market.

Atlanta, Ga, Us

Manage product lifecycle of Cox Communications Residential High Speed Internet which includes pricing, equipment, premium content, training, and methods & procedures. Monitor competition’s pricing, campaigns, and content to ensure that employees are kept up to date on competitive tactics. Lead cross-functional team to ensure that the needs of all departments are met. Develop and implement campaigns for acquisition, upgrade, and retention. Monitor trends for net gain and connect goals in order to meet year end goals and maintain a positive ARPU. Manage web development team to maintain and improve www.coxsandiego.com content, e-commerce bundle analyzer, and email marketing tactics.

New York, Ny, Us

Managed multi-million dollar Point of Sale Budget amongst five Time Warner Cable affiliates (Los Angeles, Hawaii, San Diego, Palm Desert, and Bakersfield). Create and maintain relationships with Call Center Managers, Directors, and Marketing Managers to increase production of HBO and Cinemax units. Responsible for creating point of sale incentives for sales, customer service, retention, telemarketing, field, and direct sales representatives to contribute to the production of HBO and Cinemax units. Strategically spend point of sale budget to maximize the production of HBO and Cinemax units to compliment marketing tactics that are in place in specific MSO.’s regions.

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

Media Arts & Design

Associate Of Arts (A.A.), Multimedia & Graphic Design

Bachelor Of Science - Bs, Business, Management, Marketing, And Related Support Services