Adrian Bot Email & Phone Number

Cluj-Napoca, Cj, Ro

Cluj County, Romania

Managing the entire marketing department for Cord Blood Center - the first stem cells bank in Romania. - ideation, planning, development and implementation of half a million euro PR campaign across multiple channels (TV, radio, print, social media, press conference, etc)- creating briefs for agencies and KOLs- online campaigns (using Facebook Ads, Google Ads, MailChimp) - strategy, implementation, measuring, reporting- creating graphics for physical marketing materials (Adobe Illustrator, Adobe Photoshop) or collaborating with external graphic agency - planning, designing and implementing periodic newsletters- developing out of the box ideas and strategies for promoting the Cord Blood Center brand nation-wide- implementing new services (coordinating and defining the entire process, not just from a marketing point of view)- writing content for all stakeholders: employees, medical professionals, pregnant women- creating landing pages and registration forms for new products- exploring new partnerships ideas and negotiating agreements - planning, organizing and participating at offline events (courses for pregnant women, expo fairs for pregnant women, medical congresses)- planning, developing and running an online educational project over Zoom (over 200 participants at the first edition) - budgetingAcquired skills- strong communication skills on all levels- solid analytical and creative thinking skills- resilience, flexibility and agility- motivation and self-awareness- curiosity and lifelong learning- technological literacy- dependability and attention to detail- empathy and active listening- leadership and social influence- quality control- building B2B relations- CSR actions- basic HTML, CSSAchievements- 1000% sales increase following the PR campaign- strong medical knowledge regarding cells therapies (huge capacity of learning and understanding complex medical topics)- the brand's first CSR action - https://goo.gl/mzVCee

Galati County, Romania

Content writer- building almost all of the content on www.abeauty.ro- landing pages focused on generating leads- promotional articles focused on generating leads- SEO optimization- Implementing WooCommerce and Shopify solutionsSocial Media Manager-managing aBeauty's Facebook Page and Intragram accountPPC campaignsGoogle AdWords- account setup - Search and Display- optimization of daily budget and cost- constant optimization for a higher quality score- using WordStream’s ads performance grader- monthly reports regarding the account's performance- PPC performance and ROI quickly overcame SEO, so we decided to focus on the first.Facebook Ads- account setup- campaign message- cost optimization- campaign optimization for leads and conversions- using Facebook Canvas, Carousel Ads, GIF Ads, Video Ads- generating custom audiences and lookalike audience for better targeting, higher Relevance scores and lower CPCs.Reporting- They ask for monthly reports in which all they want to know is: - Total cost - Total conversions - Conversions value - How’s the performance compared to the previous month.- I also provide reports on demand which usually include age, CPC values, number of conversions and total cost.Achievements- 30% increase in overall performance in 2018 over 2017- 30% increase in overall performance in 2017 over 2016- 36% increase in overall performance in 2016 over 2015.

Cluj County, Romania

High-quality content writing for clients abroad. Marketing & PPC for the company’s products. Language used: English.Content writer- occasional copywriting for the agency itself- keyword research and topic research- generating high-quality and engaging content- generating Social Media messages (Facebook and Twitter)- using smart CTAs- empathy map analysis- generating high-quality and insightful pitches for the client- SEO optimizationContent niches:- eCommerce- Cloud hosting- Social media- Inbound marketing- Paid advertising.PPC & Reporting- Setting up accounts and paid advertising strategies for Reddit and AdWords- Audience research for precise targeting- Ads copywriting- Monitoring performance with focus on CPC and conversions optimizationReporting- Reports happen on campaign performance and website performance- Generating once every two weeks PPC performance reports and whenever asked to do so. - Using Google Analytics and Reddit Ads/ AdWords platforms for reports- For clients who refuse providing access to Google Analytics account, I use Google Data Studio- For Squirrly, I use several reporting templates (some are created by me, other are imported) which I find more time-efficient. They are:- Acquisition efficiency- Traffic Sources- Content performance- Landing pages analysis- Referrals analysis- (not provided) analysis- Mobile by hour of day- PPC Keyword/Matched Query Report

Galati County, Romania

As Editor for www.viata-libera.ro I was responsible for:- what gets published on the website- moderating comments- writing news articles - keeping an eye out for news alerts on national and international news streams- customizing www.viata-libera.ro to keep it up to date in terms of user experience- copywriting - multimedia support when/where needed be- Search Engine Optimization - where it could be doneAs a Social Media Manager I had to focus on:- constant development and improvement for the newspaper's Facebook Page and G+- adjusting content and headlines to increase engagement and clicksAchievements- Doubled the daily readers on the website within a year- Took the job with 10.000 daily visitors and left it with 30.000.- 20.000 likes page with an above average engagement rate (with no investment)- Built a solid community in the comments section.