Business Analytics Manager
Kodak Gallery
Emeryville, Ca
Delivered worldwide analytical and business reporting services for a multinational, online,digital imaging, sharing and retail company.• Performed in-depth business analysis of marketing campaigns and promotion performance to inform business critical sales and marketing plans using SQL, R and Excel.• Reduced time to produce Weekly Sales Report from 2 days to 1 hour by using Excel macros/VBA to automate data processing and report production and delivery.• Created sophisticated custom Excel applications using extensive macros/VBA.• Performed detailed regression analyses and data modeling to produce a ‘bottom up’ forecast.• Transformed user specified reporting and analytical requirements into detailed business specifications, reports and analyses.• Wrote complex SQL (Sybase IQ, MySQL, Oracle) to create datasets from multiple data sources for reporting in Business Objects, Crystal Reports, MS Excel and R.• Developed complex ad hoc reports with results presented in an easy to understand format.