As the Senior Email Strategy Consultant at Sparx Creative Marketing Agency, I’ve taken on the exciting challenge of leading our clients' email marketing efforts. I’m all about creating strategies that really connect with their subscribers—making sure each campaign feels personal, engaging, and just right for the audience.I’ve got a passion for blending creativity with data, which means I’m always finding new ways to make our email campaigns stand out and drive results. Whether it’s diving into the numbers to fine-tune our approach or crafting messages that resonate, I’m focused on delivering value and making sure our client’s brand shines.Working closely with our team, I ensure we’re not just meeting expectations but exceeding them. I love what I do, and it’s been incredibly rewarding to see the positive impact of our work on the client’s goals. It’s all about staying ahead of the curve, being innovative, and most importantly, making sure the client’s voice is heard loud and clear in every inbox.

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Partnered with Account Executives to showcase the power of the interconnected Cheetah Digital platforms to potential clients.• Partnered with Sales and Customer Success to showcase digital capabilities and drive company revenue.• Supported Sales and Relationship Management teams with expertise on digital product development and strategic technology initiatives.• Conducted engaging product demos, facilitated in-person and virtual meetings with clients and prospects.• Developed business use cases and value propositions addressing client needs during the sales cycle.• Served as the go-to resource for Client RFI & RFP Questionnaires, showcasing digital marketing knowledge and expertise.• Consulted on value-add client capabilities, such as Liveclicker, to provide tailored solutions.

Manage and grow client partnerships across enterprise restaurant, retail and CPG brands on Bridg's SaaS CDP, ESP and Mobile Push products. • Manage and lead SaaS CDP, ESP and Mobile Push product implementations including data QA, processing, planning and demos• Foster and manage the creation of new onboarding platforms and strategic partnerships that help enable client success • Develop quarterly account objectives and formalize client communications for strategic planning and goals• Collaborate and engage with client’s agencies and marketing teams to plan and execute marketing campaigns across digital and social platforms such as Liveramp and Facebook• Create technical case studies and use cases for sales, marketing and client teams.• Implemented and showcased strategic technology initiatives, such as onboarding and client migration, completing projects ahead of schedule and ensuring client satisfaction.• Demonstrated expertise in CDP, Email and Mobile marketing production operations across 7 platforms, collaborating with DevOps and TechOps Teams in 3 continents, within a 3 month timeframe.• Identified opportunities for optimization in marketing campaigns, conducted A/B testing, and achieved an 11% increase in open rates, showcasing the ability to drive results• Disseminated custom reporting to internal and client leadership, using business intelligence tools, for high level analysis and forecasting of their campaign programs and database health.• Improved client service delivery and inquiries by conducting research on industry best practices and monitoring client compliance with evolving regulations including, CAN-SPAM, CCPA, CASL and GDPR.

Client delivery of high-revenue portfolio, including preparing and presenting QBRs, launching new initiatives, training, conducting status meetings, managing day to day client operations and relationships.• Supported Sales and Success teams with expertise on digital product development and strategic technology initiatives, contributing to the result of driving company revenue. • Managed complex onboarding, client migration, and completed projects ahead of schedule.• Fostered relationships with key third-party agencies and vendors, such as Movable Ink, Return Path, Litmus, LiveClicker, Google Analytics, 4Cite, Coremetrics, Havas, Epsilon, and Hacker.• Scoped and executed advanced creative development for emails and landing pages in collaboration with vendors.• Led high-visibility initiatives for Fortune 500 clients, integrating forms using Javascript.• Managed multi-lingual global production operations with a 99.9% error-free rate, achieving 100% satisfaction in annual surveys.• Analyzed and reported on customer data, offering insights to support high-level decision-making with tools like business intelligence and Excel.• Identified and tested optimization opportunities, boosting KPIs by 10%.• Organized regional and department-level meetings, promoting team engagement, knowledge sharing, and fostering collaboration across teams including Client Solutions, Implementations, Development, and more.• Supervised global campaign production across diverse verticals using tools like Trello, Slack, and Google Sheets.• Developed custom training and coached Account Managers, Developers, and Campaign Managers on application processes.• Conducted regular meetings, presentations, and business reviews.• Monitored client compliance with industry regulations including CAN-SPAM, CCPA, and GDPR, while researching industry best practices.

Led highly complex, personalized and dynamic, content heavy campaigns, while establishing documented learned processes for the internal team.• Developed and delivered customized training for the client team, which resulted in cost savings to meet budget.• Facilitated AB testing resulting in an increase in KPI by 10%.• Pulled custom reporting for client and internal leadership using platform business intelligence tools and Excel for high level analysis and forecasting of their campaign programs and database health.• Manipulated small to enterprise-level data files, and databases, helping achieve time-sensitive client goals and expectations.• Conducted White-Listing strategies and identified and escalated inbox red flags for the client.

Managed highly complex, personalized and dynamic, content heavy campaigns.• Setup and managed campaigns within the expected timeframe and calendar schedule.• Pulled reporting for internal leadership using business intelligence tools and Excel.• Managed, maneuvered, and manipulated small to enterprise-level data files and databases helping pursue time-sensitive client goals and expectations.