Adrian Brian Cruz

Adrian Brian Cruz Email and Phone Number

Platform Development & Decision Science @ Good Counsel
Adrian Brian Cruz's Location
New York, New York, United States, United States
Adrian Brian Cruz's Contact Details
About Adrian Brian Cruz

+ Research and Business Entre/Intrepreneur supporting the bespoke needs of a fast changing marketplace.+ Delivery of consultative, decision-facilitating insights with a clear point of view.+ Management of mixed teams of specialists encompassing software developers, engineers, partnership leads and account executives.+ Continually looking into non-traditional research methods to further improve the relevance of insights.+ Team player.

Adrian Brian Cruz's Current Company Details
Good Counsel

Good Counsel

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Platform Development & Decision Science
Adrian Brian Cruz Work Experience Details
  • Good Counsel
    Chief Product Officer
    Good Counsel Apr 2020 - Present
    New York, New York, Us
    + Lead roadmap and development of Good Counsel's commerce platform integrating best-in-class partners spanning Shopify Plus, Stripe, Salesforce, and proprietary software.+ Develop and enhance analytics via R and Python to support KPI dashboards in Tableau and predictive machine learning applications. + Facilitate learning agendas and hands-to-keyboard executions in Ads Managers (FB/Instagram, Snap, TikTok, Google) and Retention Marketing platforms (Klaviyo,Attentive)+ Develop partnerships across the intersection of commerce, fashion and logistics.
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  • Snap Inc.
    Group Lead, Marketing Science For Global Agencies
    Snap Inc. May 2019 - Jan 2020
    Santa Monica, California, Us
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  • Snap Inc.
    Group Lead, Marketing Science
    Snap Inc. Aug 2016 - May 2019
    Santa Monica, California, Us
    Enabling and accelerating revenue through measurement solutions. Key areas of focus: Telco, Tech, FinServ, Automotive and Agency relationships.
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  • Millward Brown Digital
    Vp Research - Digital Media Group
    Millward Brown Digital Jul 2013 - Aug 2016
    London , Co
    Always in development, driving beyond beta.
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  • Fusion Research + Analytics Llc
    Managing Director
    Fusion Research + Analytics Llc Jul 2011 - Jun 2013
    Develop, establish, and manage business processes for business development, marketing, and consulting/research operations. Manage company P&L alongside of the founder. Develop and establish relationships with prospects and current clients.
  • Chatter Inc.
    Independent Consultant
    Chatter Inc. Jun 2011 - Sep 2011
    Los Angeles, Ca, Us
    Provide continuity for a number of key projects and accounts.
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  • Chatter Inc.
    Director
    Chatter Inc. Sep 2009 - Jun 2011
    Los Angeles, Ca, Us
    Division head for the quantitative research practice. Counseled and developed research for a variety of industries including media & entertainment, healthcare & medical devices, financial services, and hospitality & resorts. Created an operational quantitative division in less than a quarter setting up a portfolio of panel providers, fielding agencies and PhD statisticians. Managed and executed the soup to nuts research life-cycle.
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  • Discovery Communications Llc.
    Research Manager
    Discovery Communications Llc. Jan 2007 - Sep 2009
    New York, Us
    Research manager focused on developing intelligence platforms to address business goals. Areas of focus include the Development and Refinement of: Custom Market Segmentations, Reliable Brand Measurement Platforms, Media Performance, Knowledge Management Infrastructures, among others.
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  • Time Warner, Aol Llc.
    Senior Market Research Analyst
    Time Warner, Aol Llc. Jan 2005 - Jan 2007
    New York, Ny, Us
    Research manager overseeing the design and execution of Brand Development studies and Word of Mouth Research. Brand development research include Brand Mapping and Brand Identity studies. Word of Mouth research utilizes survey-based methods and online textual mining. Studies facilitate the formulation of Brand development and marketing strategy.
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  • Time Warner, Aol Llc.
    Senior Market Research Analyst/Sas Programmer
    Time Warner, Aol Llc. Feb 2004 - Dec 2004
    New York, Ny, Us
    SAS programmer analyzing consumer databases. Developed and analyzed web usage databases to report web traffic usage. Developed URL management database and macro programming operations to facilitate Key Performance Indicator reporting. Ran statistical operations to perform various standard and ad-hoc web usage analyses. Managed contractors to execute day to day maintenance and programming for primary research sampling.
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  • Time Warner, Aol Llc.
    Market Research Analyst/Sas Programmer
    Time Warner, Aol Llc. Oct 2002 - Feb 2004
    New York, Ny, Us
    SAS programmer analyzing consumer databases. Developed and analyzed web usage databases to report web traffic usage. Developed URL management database and macro programming operations to facilitate Key Performance Indicator reporting. Ran statistical operations to perform various web usage analyses. Developed and optimized processes for sampling and data appends for traditional primary research studies.
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  • Time Warner, Aol Llc.
    Independent Contractor For Aol Inc.
    Time Warner, Aol Llc. Feb 2002 - Oct 2002
    New York, Ny, Us
    SAS programmer supporting primary research sampling. Programmed and maintained SQL code for standardized and ad-hoc data queries. Ran processes in a Unix-based SAS environment. Streamlined code to facilitate reduced turn-around and more complex stratified quota sampling.
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Adrian Brian Cruz Skills

Analytics Market Research Quantitative Research Segmentation Customer Insight Research Qualitative Research Data Science Sas Spss Business Strategy Digital Strategy Marketing Strategy Marketing Research Strategy Advertising Research Consumer Insight Business Development Consulting Primary Research Data Analysis Competitive Intelligence Strategic Brand Consulting Data Visualization Database Applications Survey Design Survey Methodology Integrated Marketing Focus Groups Positioning Behavioral Targeting Text Mining Regression Analysis Proposal Writing Tableau B2b B2c Brand Equity Development Bespoke Research Factor Analysis Cluster Analysis Choice Modeling Tracking Studies Proposal Leadership Presenter

Adrian Brian Cruz Education Details

  • Mcgill University
    Mcgill University
    International Development Studies
  • Our Lady Of Good Counsel High School
    Our Lady Of Good Counsel High School

Frequently Asked Questions about Adrian Brian Cruz

What company does Adrian Brian Cruz work for?

Adrian Brian Cruz works for Good Counsel

What is Adrian Brian Cruz's role at the current company?

Adrian Brian Cruz's current role is Platform Development & Decision Science.

What is Adrian Brian Cruz's email address?

Adrian Brian Cruz's email address is ad****@****ail.com

What is Adrian Brian Cruz's direct phone number?

Adrian Brian Cruz's direct phone number is +121254*****

What schools did Adrian Brian Cruz attend?

Adrian Brian Cruz attended Mcgill University, Our Lady Of Good Counsel High School.

What are some of Adrian Brian Cruz's interests?

Adrian Brian Cruz has interest in Football (American And World), Cycling (Centuries And Crits), New Technology, Motorsports, Building Custom Computers, Cooking, Sociology, The Video Game Industry And Video Gaming, Basketball, Motogp.

What skills is Adrian Brian Cruz known for?

Adrian Brian Cruz has skills like Analytics, Market Research, Quantitative Research, Segmentation, Customer Insight, Research, Qualitative Research, Data Science, Sas, Spss, Business Strategy, Digital Strategy.

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