Diversity Marketing: created and launched a new department that currently drives revenue, fan engagement and growth, while executing a comprehensive programming platform that connects with diverse audiences.-Property development: developed a series of owned properties that aligns the Braves with key segments including - African-American, Latinx, LGBTQ+, Native American, Women-Brand launch: created the Los Bravos brand - a brand extension of the Braves that engages the domestic and international Latinx communities from communications, marketing, merchandise, ticket sales, and partnerships (recognized as #1: growth and engagement two (2) years in a row)-Fan development: executing year-long programming and performance driven communications to establish consistent engagement with targeted audiences and communities-Influencer outreach: established an influencer strategy that is connecting to key communities to drive awareness and revenue Community Marketing: designed and launched the community brand - Braves Care -Program redevelopment: currently revamping programming efforts to align the brand to strategic organizational initiatives-Property design: established properties that engaged the six-state Braves region, to engage and introduce the game of baseball to youth-Community Outreach: program development utilizing the Braves platform to address critical needs in AtlantaDiversity Pipeline Development: created opportunities for diverse candidates for Baseball and Business Operations-Bill Lucas Apprenticeship Program - named after the first African-American General Manager, Bill Lucas, a diverse candidate is selected for a two-year term to gain exposure to baseball operations-Henry 'Hank' Aaron Apprenticeship: new for 2021, the Apprentice work with senior leaders to gain exposure to Business OperationsAdditional responsibilities:-Founding member: Atlanta Braves DE&I Council-Strategic guidance to Club CEO/President on diversity and business matters

– Works with CEO and President to establish the long-term company goals and objectives– Leveraging strategies to identify pathways to grow agency revenue – Analyzes financial reports for profitability review – Partner with agency Vice-Presidents to develop long term department and account strategies– Implementing CRM systems to track and guide sales process

Lead multi-disciplined team across various Coca-Cola brands:- Coca-Cola - Coca-Cola Zero- Fanta- Seagram's- SpriteProgram activations incorporating (social, mobile, digital, on-site, at-retail, shopper) include:- Live Positively/Active Healthy Living- American Idol- American Music Awards- BET Hip-Hop Awards- Ekocycle- Essence Music Festival- ESPN College Gameday- March Madness/NCAA Basketball- Mexican National Team- NBA

Established the International Award Winning-Multicultural Division of CSE. Work included property management and development, in addition to brand development and activation for Fortune 50 and 100 clients.The group served as lead multicultural activation agency for the following clients:AT&T, Coca-Cola, Kellogg's, Regions Bank

Activated general market and diversity programming for clients: BellSouth (AT&T), Cingular WirelessAdditionally partnered with the Talent Representation Division to build Athlete Branding and Marketing plans to assist in talent recruitment and athlete brand development.