I provide organisations and entrepreneurs the support to scale their marketing efforts using a customised approach and goal-specific strategies. Over the last 10 years I have worked with retails brands, start-up companies, authors and other firms that all had one thing in common – the desire to grow their business.My current focus is on:- Audit and landing pages optimization, sales funnels and conversion rate improvement- Designing Facebook and Google Ads together with marketing funnels- Work across different businesses to define and implement winning strategy that drives leads and salesI try to deliver value beyond expectations and contrary to traditional marketing, my approach is to develop a customer centric plan that is focused on overall user experience. My goal is to have clients that can focus on their products and services, while I generate a stream of new clients with strategic marketing tactics.

The main role is the focus on the delivery insights and analysis of the products performance in the digital landscape. Using a wide variety of tools and data I interpret, analyse and adjust the media performance across multiple channels paying attention to conversions, order value, CLV and profits.I have a leading role in the management of the digital projects campaigns including online planning and insights, online promotions, ads content production such as banners and videos, web traffic, performance and social media. Other responsabilities:- build a strategy towards reaching as many consumers as possible by building scalable online campaigns;- use online ads like AdWords, email marketing, Facebook Ads, affiliate programs- conduct research and analyse on the performance of the marketing campaigns- conduct forecasting and estimations on the profitability of products and online campaigns- optimize targeting and allocation of budgets across multiple paid social channels- support in the development of new ideas in order to have cost effective products that can offer the same customer satisfaction- develop reports on the performance of programs and campaigns as well as propositions for strategies and approaches

Main tasks for developing Sport Vision online presence:Understand the business requirements of the company related to digitalBrand development, web site traffic growth, web site UI/UX and advertising strategy both for search engines and social media channelsMonitor site metrics, such as time for web pages to load, total numbers of site visitors, visitors by product or page, CR, CAC, CLV, P&LsThird party integration and back-end, front-end developmentCreate business flow, including payments, delivery, returns policy and optimize themPrice policy and promotions strategy according to monthly targetsProject management for ERP and WMS systems; other third party integrationAnalyze metrics, such as the number of visitors who just browse, rather than place orders, but also overall traffic and engagement rate and conversion rateSocial media digital campaigns, Google Analytics and AdwordsLeverage marketing insights, analytics and A/B testing to improve search funnel experience through messaging, landing pages, products and campaignsGood knowledge of search engine optimization (SEO), social media advertising, and web usabilitySetup daily report and automatic delivery of main KPI - conversion, turn over, MKP etcSite maintenance and permanent site check to ensure that they are working properly. Update prices and products information and analyze the information and recommend changes to improve site performanceIdentify products that took increased revenue following a promotion, or products where sales declined following a price increase.Content development and merchandising that is coordinated with any offline campaignsCrafting an e-commerce strategy around KPI’s and company objectives to result in higher returnsCollaborate with other departments (legal, marketing, retail etc) and adapt strategy to the company's needs and plans

Country manager for Eurobuild, the CEE lider magazine in the real-estate publishing market. Developing new business, plan strategic networking with the main players in the market. Organize and planning major events and conferences like real estate transactions, building development mainly focusing on growing the Eurobuild brand in Romania. Supervise the sales team and increase the company revenues from advertising and event sponsorships.