• Conducted market analysis to identify unmet needs within the Lego enthusiast community, spanning from innovative display solutions to unique apparel and accessories.• Applied personal experiences and insights as a Lego enthusiast to conceptualize and develop inventive display solutions, addressing common pain points in the hobby.• Incorporated elements from the Lego universe and popular franchises into the design process, crafting stylish and distinctive clothing items tailored to the enthusiast market.• Designed a diverse range of accessories blending creativity with practicality, catering to both everyday life and professional environments.• Managed end-to-end production operations, including supplier sourcing, to ensure quality and timely delivery of products.• Orchestrated comprehensive social media strategies across multiple platforms, fostering brand visibility and community engagement within the enthusiast community.• Generated compelling content to effectively market products and expand reach to targeted customer segments.• Implemented various ecommerce tactics, including targeted advertising campaigns and influencer collaborations, to optimize conversion rates and drive sales growth.

• Identified and addressed project challenges from both client and supplier perspectives, ensuring a comprehensive understanding of existing issues.• Provided oversight for the entirety of mass production, leveraging expertise in Design for Manufacture (DFM) to optimize production processes and outcomes.• Successfully resolved multiple production issues by collaborating with suppliers to adjust client designs and navigate manufacturing constraints across various production procedures.• Maintained a physical presence in Shenzhen to oversee operations on-site, ensuring adherence to tight client deadlines and facilitating real-time problem-solving.• Conducted thorough quality inspections on manufactured products prior to packaging and shipment, upholding stringent quality standards to meet client expectations.

• Conducted in-depth research and analysis on refillable sticks available in the market, meticulously benchmarking various products to inform product development strategies.• Applied principles of design and user experience to tailor product adaptations, ensuring seamless integration into user routines.• Utilized a diverse range of materials and mechanisms in the design process to achieve refillability and recyclability for solid formulas, prioritizing sustainability and functionality.• Generated ideation sketches and utilized rapid prototyping techniques to iteratively refine designs, effectively testing concepts and enhancing product performance.• Offered expert design and engineering recommendations to clients, facilitating informed decision-making throughout the development process.• Produced detailed 2D drawings and precise 3D CAD models for supplier communication and production implementation, ensuring accuracy and alignment with project specifications.• Conducted rigorous testing on product samples, evaluating performance to secure approval for advancement to subsequent production stages.• Created engaging short videos demonstrating the utility and functionality of newly innovated products, effectively showcasing their features and benefits to stakeholders.

• Spearheaded research initiatives to introduce antimicrobial materials into a range of cosmetics products, driving innovation and addressing emerging consumer demands for hygiene-focused solutions.• Directed the comprehensive testing of product samples, analysing results and compiling detailed reports to inform strategic decision-making within the company.• Engineered prototypes utilizing existing stock products in workshop settings, integrating dynamic decorative features to enhance the appeal and functionality of cosmetic offerings.• Conceptualized and executed storyboards, guiding the production of short videos to effectively showcase the dynamic decorative features of products, leveraging multimedia channels to engage target audiences and drive brand visibility.

• Organised and hosted 3 weeks of intensive French Horn online classes for 4 NYO-China students and the faculty - Mr. Han Xiaoming. • Kept parents and the public audience updated with the latest arrangement of the different classes• Oversaw the recording of the 2 French Horn parts for NYO-China's virtual performance of Beethoven Symphony No. 7 - 2nd movement

• Supported and guided 10 students throughout rehearsals and the tour during the month-long programme.• Cooperated with other resident advisor to help the orchestra run smoothly.

• Tutored 6 students ranging from 8-17 years old for 3 years, teaching English, Mathematics and Physics.• Received great feedback from students‘ parents as students showed improvements in grades and attitude.

• Structured and handled the social media of the orchestra during the month-long programme.• Communicated with different parties to schedule interviews and write articles for publications.• Organised and scheduled posts about their daily activities for better reach.

• Supported the tutor by developing and compiling exercises for students.• Resolved problems that students encountered in the subject.