Adrian Clifton Mcipr, M Idm, Mprca - Ma, Ba (Hons) Email & Phone Number

London, Gb

City Of London, England, United Kingdom

Expansion of my role in March 2022 to formally cover digital marketing, content, management and development in the wider parts of Ardonagh Advisory within The Ardonagh Group - such as Bravo Networks, Ethos Broking and Broker Network, Towergate Health and Protection and Towergate Insurance -while continuing to assist sister companies across the Group including Swinton, Autonet, Price Forbes, Carole Nash, Footman James, Healthy Pets and Simple Landlords.Drive content, SEO and strategy and content across the organisation's B2B and B2C websites and social media platforms, and manage the content team.Key responsibilities:• Head and lead the 5-strong digital content team of Digital Content Manager, Digital Content Executive, Graphics & Web Designer / Developer, Web Content Developer and Digital Marketing Executive• Lead for digital content strategy across our web, social and video channels• Second-in-command to Head of Digital Marketing• Manage relationship and budgeting with SEO and social media agencies• Help guide strategy across our other digital channels, including PPC, email and display• Help drive strategy to keep digital marketing and web development teams aligned• Group-wide consultant advising and training stakeholders on the latest digital best practice, including content, social media strategy, HTML, SEO, analytics, video and email marketing.• Driving ongoing content and UX improvements to our customer website• Managing freelance personnel on video and external PR projects• Planning, creation and management of social media and website contentKey achievements:• Delivered successful new Cloud website for key Broker division• #PeopleofArdonagh recipient for 2019: https://youtu.be/O94T-UtpS6c• Driven 100% rise in organic traffic and 50% rise in organic leads through main retail website since June 2017• Digital team nominated for 'Best SEO of the Year' at the 2019 Content Marketing Awards: http://the-cma.com/awards/2019-nominations/

Content, brand and editorial freelance consultancy for maritime risk management company HiLo, https://www.hilomrm.com/.• Brand, content and digital marketing consultancy on successful rebuild of website in 2022.• Ghost author of site blogs including: - https://www.hilomrm.com/real-time-data-the-future-of-the-maritime-industry/ - https://www.hilomrm.com/benchmarking-for-improved-maritime-safety/ - https://www.hilomrm.com/do-you-know-how-to-keep-your-mariners-safe/ - https://www.hilomrm.com/how-data-saves-marine-lives/ - https://www.hilomrm.com/hilo-is-supporting-the-mission-of-maritime-2050/• Opinion and feature piece writer/ghostwriter: - https://splash247.com/how-to-use-big-data-for-maritime-risk-management/ - https://medium.com/data-centric-engineering-blog/working-together-for-safer-seas-f86bc57ebd11 - https://lloydslist.maritimeintelligence.informa.com/LL1141964/Sharing-maritime-data-can-save-lives-and-cut-costs

Available For Global Commissions

Work on corporate websites, blogs and with academic copy up to PhD level, for writing, editing digital expertise, content creation, and detailed proofing for structure, content, and spelling, punctuation and grammar.Examples (below) include:https://aksharconsulting.co.ukhttps://mobihivelabs.com/http://albertokurticoaching.comhttp://amrikchaggar.com/about-us.html http://oaklandshome.co.uk/

City Of London, England, United Kingdom

Promoted in September 2019 in recognition of a successful first 2 years at leading city insurance firm Towergate, including involvement in growing the digital presence and revenue of sister companies within The Ardonagh Group, such as Swinton, Autonet, Price Forbes, Carole Nash, Footman James, Healthy Pets and Simple Landlords.Drive content, SEO and strategy and content across the organisation's B2B and B2C websites and social media platforms, and manage the growing content team.Key responsibilities:• Head the 5-strong digital content team of Digital Content Manager, Digital Content Executive, Graphics & Web Designer / Developer, Web Content Developer and Digital Marketing Executive• Lead for digital content strategy across our web, social and video channels• Second-in-command to Head of Digital Marketing• Manage relationship and budgeting with SEO and social media agencies• Help guide strategy across our other digital channels, including PPC, email and display• Help drive strategy to keep digital marketing and web development teams aligned• Group-wide consultant advising and training stakeholders on the latest best web and digital practice, including content, social media strategy, HTML, SEO, analytics, video and email marketing.• Drive ongoing content and UX improvements to our customer website• Manage freelance personnel on video and external PR projects• Plan, create and manage social media and website contentKey achievements:• Drove through promotions for my staff• #PeopleofArdonagh recipient for 2019: https://youtu.be/O94T-UtpS6c• Driven a 100% rise in organic traffic and 50% rise in organic leads through main retail website since June 2017• Digital team nominated for 'Best SEO of the Year' at the 2019 Content Marketing Awards: http://the-cma.com/awards/2019-nominations/• Nominated for The Ardonagh Group's Service Excellence & Collaboration and Innovation Awards 2020• Consulted by https://www.masterclassing.com/ on their future strategy

City Of London, United Kingdom

Lead for digital content and social media at leading City insurance firm Towergate, Europe’s largest insurance intermediary and the UK’s largest independent broker and underwriter, which is part of the Ardonagh Group, a top 20 broker globally with a network of over 100 offices and a workforce of over 5,000 people.Drive content, SEO and strategy and content across the organisation's customer websites and social media platforms, and manage the content team.Key responsibilities:• Heading and leading the web editorial team• Group-wide consultant advising and training stakeholders on the latest best web and digital practice, including content, social media strategy, HTML, SEO, analytics, video and email marketing. • Lead for digital strategy across our web, social and video channels.• Driving ongoing content and UX improvements to our customer website.• Managing Senior Digital Content Executive• Managing Digital Content Executives• Managing freelance personnel on video and external PR projects.• Planning, creation and management of social media and website content.Key achievements:• Driving through 2 promotions in 2 years for my staff• Winner of The Ardonagh Group's Service Excellence Award 2019 (https://www.ardonagh.com/media/group-news/spotlight2019)• Keynote speaker for Masterclasses 'Content Marketing Masterclass' in May 2019• Chosen as a judge for the CIPR 2017 Excellence Awards• Driven a 50% rise in organic traffic to main retail website • Driven a 25% rise in leads from main retail website• Nominated for The Ardonagh Group's Emerging Leader of the Year Award 2019 • Nominated for The Ardonagh Group's Collaboration and Innovation Award 2019• Delivery of high-quality and engaging video content contributing to Towergate's 2018 L&D Team of the Year award win at the Training Journal Awards: (https://www.trainingjournalawards.com/2018-winners)

Canary Wharf, London

Lead for digital communications at recently formed, award-winning FTSE250 organisation Paysafe Group. Drove strategy and content across Paysafe’s corporate website and social media platforms, intranet and internal social communications tool. Also worked across numerous digital and offline campaigns for both internal and external communications, including recruitment.Key responsibilities:• Producer and editor of bi-weekly internal TV episodes to 2,000 staff.• Group-wide consultant advising and training stakeholders on the latest best web and digital practice, including content, social media strategy, HTML, SEO, analytics, video and email marketing. • Lead for digital strategy across our web, social and video channels.• Driving ongoing content and UX improvements to our website, with a 10% rise in traffic since March 2016.• Mentoring of Communications Co-ordinator.• Managing 10 freelance personnel on video and external PR projects.• Lead for content improvements to our website via TYPO3 CMS.• Planning, creation and management of all social media content.Key achievements:• Digital lead on award-winning employer brand campaign.• 100% increase in social media engagement, followers and views across channels since March 2016.• Increased key web traffic by 20% since March 2016.• Creation of and driving the strategy of successful internal video channel, viewed by over 50% of staff.• 100% rise in usage of internal social media platform since March 2016.• 400% increase in video content on internal social media platform since March 2016.• Nominated as a judge for the CIPR 2017 Excellence Awards.

Pimlico / The City, London

Working on CIMA’s online magazines with a 200,000 circulation, across two corporate websites and a variety of social media platforms, and numerous digital and marketing campaigns. Managed a budget of £24k annually.Appointed line manager to the Digital Marketing Assistant in October 2013. I also served for 12 months as de facto Strategic Web Manager between full-time appointments, overseeing several major projects successfully including the build and launch of a new online community.Key responsibilities:• Managing, planning, writing and editing monthly magazines, with a circulation of over 200,000, a budget of 24k and a profit of over 50k per annum, including managing several freelance personnel. • Line management of Digital Marketing Assistant.• Lead consultant advising and training stakeholders on the latest best web and digital practice, including content, HTML, SEO, analytics and email marketing. • Final sign-off and approval of 10-15 pages of website content daily, on both EPIserver and SharePoint CMSs.• Lead consultant for technical improvements to our online community.• Workstream lead on CIMA’s magazine strategy.Key achievements:• Involvement in designing and constructing three new websites, including managing five temporary staff.• Successfully managing over ten major restructures of website architecture.• Raising newsletter open and click through rates by 10% through greater personalisation of content.• Covering roles of both web and internal communications managers, managing several major projects, including the successful build and launch of our new online community. • Improving digital aspects of our leading print and app magazine.• Maintaining and updating digital style guide.

London, United Kingdom

Promotion saw my role expand to include many new editorial and management tasks, including working on features, interviews with industry personnel, proofing, mentoring less-experienced team members and day-to-day editorial workflow management. As second-in-command of the team, I performed full managerial duties when my line manager was unavailable.Key skills / responsibilities:• Mentoring, tutelage and support of four younger team members• Resolving difficult situations with clients• Editorial and workflow management and decision-making, both within the team and in meetings with other line managers • Writing, interviewing for, editing and commissioning industry features for five different websites, including liaising with journalists and industry professionals

London, United Kingdom

Writing and editing search-engine marketed copy for an internationally successful B2B publishing company. Worked on newsletters, press releases, white papers and company profiles across 27 websites covering diverse industry sectors, editing up to 12 sites simultaneously.Key skills acquired:• Search-engine optimised copy writing, proofing and editing• Excellent time management, client contact and management, to ensure my copy was always delivered to meet strict deadlines and needs• Excellent knowledge of HTML, Microsoft Word, Outlook, Excel and PowerPoint, PaintShop Pro, Adobe Acrobat, HomeSite (newsletter generation programme), and Maxemail (email marketing programme)

Master'S Degree, English: Renaissance To Enlightenment, Ma

Activities and Societies: TheatreGraduated with Master's in English, after studying literature and criticism from 1500-1750. Specialised.

Bachelor'S Degree, English, Ba First Class Honours

Activities and Societies: Serving on university group committees; acting, directing and producing plays; involvement in choirs.