Off The Shelf Analytics provides consultancy and analytical services to help clients unleash the potential of analytics in their organisation. This may include strategy, data audit and investigation, application prototyping and development, and a wide range of analytics including segmentation and predictive modelling.Some examples are:Differentiating through analytics; how to use analytics to build a better customer experience, and grow the business.Using analytics to… Show more Off The Shelf Analytics provides consultancy and analytical services to help clients unleash the potential of analytics in their organisation. This may include strategy, data audit and investigation, application prototyping and development, and a wide range of analytics including segmentation and predictive modelling.Some examples are:Differentiating through analytics; how to use analytics to build a better customer experience, and grow the business.Using analytics to deliver a personalised customer experience, defining the next best actions for each customer, and creating personalised recommendations.Developing customer segmentations and metrics to drive strategy, operational decisions and personalisation.Integrating multiple sources of data to build a comprehensive 360 degree view of the customer, including transactional, browsing, social and demographic data.Building and executing analytically driven communication strategies to manage the customer journey.Defining the right metrics to track success, and building the right reporting for the business to act on these metrics. Show less

Recruitment, development and leadership of a group of over 50 analysts and data scientists around the world.Serving on the leadership team throughout my tenure, involved in all key strategic decisions. Leadership of delivery, development and product management groups, with responsibility for client delivery, product strategy and design.Building relationships with key client stake-holders at C level and below, acting as a trusted advisor on analytics, customer and loyalty… Show more Recruitment, development and leadership of a group of over 50 analysts and data scientists around the world.Serving on the leadership team throughout my tenure, involved in all key strategic decisions. Leadership of delivery, development and product management groups, with responsibility for client delivery, product strategy and design.Building relationships with key client stake-holders at C level and below, acting as a trusted advisor on analytics, customer and loyalty strategy.Defining Data Management strategy and analytical toolkit for working with 100s of Terabytes of transactional data.Development of EYC’s IP in areas including customer segmentation, customer measurement, promotional evaluation, customer targeting, customer lead pricing and assortment analytics.Developing propositions and strategic frameworks for retailers to leverage customer insight in areas including pricing strategy, private label management, Omni-channel retail, promotional effectiveness, assortment and space management, customer management and communications programs.Actively engaged in business development through the creation of client specific propositions, showcasing EYC’s strategic, analytical and software capabilities and crafting high quality proposals, leading to the closure of multi-year, multi-million dollar contracts with clients including Ahold USA, Albert Heijn, Rewe, Supervalu, X5 Group and Big C.Hands-on analytics and tool prototyping and development as need arise, using SAS, SQL, Excel VBA, Qlikview and Tableau and a wide range of modelling techniques. Show less

Led the analytics group serving the Tesco Clubcard program, providing Tesco with customer segmentation, customer insight and customer targeting, including the development and running of the targeting for Tesco’s Clubcard statement, at the time acknowledged to be the most targeted CRM program in the worldLed the analytical development of the Kroger Supermarket chain account from the outset, building from a pilot project to a multi-million dollar account. This was dunnhumby’s first… Show more Led the analytics group serving the Tesco Clubcard program, providing Tesco with customer segmentation, customer insight and customer targeting, including the development and running of the targeting for Tesco’s Clubcard statement, at the time acknowledged to be the most targeted CRM program in the worldLed the analytical development of the Kroger Supermarket chain account from the outset, building from a pilot project to a multi-million dollar account. This was dunnhumby’s first overseas client.Regular presentation to a variety of senior management, including President, CEO, COO and CFO.Development of Intellectual Property and tools to evaluate product launches, measure promotional effectiveness, plan product ranges and create customer segmentations.Management of analytics for a range of other clients in multiple sectors, including financial services, online retail, pharmaceuticals, telecoms and insurance.Development of analytics for dunnhumby Retail service, providing customer insight from loyalty card data to FMCG manufacturers, and working with the first manufacturer clients. These now drive the majority of dunnhumby’s revenue.Use of machine learning techniques including neural networks, clustering techniques, factor analysis and spatial mapping. Show less