In my role as Senior Partner, Global Agency Development at Microsoft, I lead the global strategic relationship in Microsoft Advertising with dentsu, focusing on delivering brand value through innovative advertising, AI, and sustainable practices. By developing transformational strategies and collaborating with cross-functional teams, I successfully add brand value to worldwide globally recognized brands and their consumers to drive growth for Microsoft, dentsu, and their clients. Running a $1bn global business brings a rich understanding of what it takes to have impact for consumers and the brands that are looking to create a human connection at scale.

Drive global media transformation solutions and advertising prioritisation with the C Suite of dentsu globally utilising strategic frameworks with AI at the core.Launched the first hack lab for AI with Advertising as an outcome in partnership with dentsu.

My core role over this 6 month fellowship is to develop the business and insights for a platform to create a safe, just, and equitable society.Microsoft Garage, the team who produces the Microsoft Hackathon and runs programs that drive a culture of innovation, partnered with Microsoft's senior leadership to identify top Hackathon projects for becoming viable solutions for the modern world's most pressing problems. I have been awarded a 6 month fellowship on a team of 4 who will create a viable technology platform based on a prototype that won 1st place in Microsoft's 2020 Hackathon Challenge of Living our Culture, sponsored by Kevin Scott, CIO of Microsoft and Kathleen Hogan, Chief Human Resources Officer of Microsoft.

As we scale our Quantum position in Microsoft through the ability to access Quantum Computing through Azure, our QDK (Quantum Developer Kit) and our Quantum Partner Network, we have launched an ambassador program.My role is to take the traditional PHD to PHD conversation and apply real life examples in business where quantum can benefit. As a futurist, the work I have done to simplify and apply real application examples in AI through thought leadership and keynote sessions, set me up to become one of the first ambassadors to this new and exciting program.

Management of the team in Microsoft Advertising accountable for some of our largest direct advertisers and agencies such as Amazon, WPP, Dentsu Aegis and Microsoft (the client)Key Successes• Flipped key advertisers from decline to positive (42% swing) generating double digit millions in incremental revenue.• Nominated for manager of the year after achieving a Work Health Index (Manager Score) of 94 out of 100.• Created a culture of amplifying each other’s success through a Ows Wows and Help Me Nows initiative that was picked up and replicated globally.

Looking to bring AI and Education closer together while applying my 20+ years of media and marketing to make this incredible school well known.

Cuttlefish Group has been setup to restore or retain the character and charm of properties for generations to come. With two developments to date, it is early days but has already proven that property development doesn't have to come at the sacrifice of heritage.

Although not involved in the day to day of Makeitaplan, as one of the founders, I maintain a role on the board to help steer the direction of the company. I am humbled to have been granted a Fellowship at the Royal Society of Arts, Commerce and Manufacturing which enables me to bring inspirational leadership, with strong ethics on inclusion, to the Makeitaplan board.

The RSA Fellowship is a global network of 28,000 people who support the RSA's mission to enrich society through ideas and action. By sharing powerful ideas and carrying out cutting-edge research, we build networks and opportunities for people to collaborate - creating fulfilling lives and a flourishing society.

Working with the board on business planning, agency selection and PnL structuring to create a path for advertising to drive growth.

Launched in 2016 by iProspect Singapore, and now powered by Dentsu Aegis Network, Female Foundry’s ambition is to be a platform that promotes diversity and inclusion in business by providing mentorship, training and networks for female entrepreneurs.Female Foundry is a critical Social Impact program within Dentsu Aegis Network that supports the ambition to create a Digital Economy that Works for All. To date, they have supported 71 femaleentrepreneurs across Singapore, South Africa, India, Mexico and Chile, and intend to reach 100 women by the end of 2020 across the DAN global network.

End to end control of the advertising budget for the Casino and Finance brands.Key Successes• Built an in house agency from the ground up covering digital and ATL• Created a TV Ad utilising digital performance data• Fastest growing Casino for VIP acquisition• Acquired by listed company within two years of building the team

Developed a team of international paid search practitioners with diversity at its core, focusing on global accounts ran out of EMEA or as part of a Hybrid model with the US.Accountable for • Digital product (Paid Search, SEO, Analytics, Display, Social etc), tool and service development, ensuring consistency at scale across EMEA. • 400+ people in multi layered management role throughout the region.• Escalation route for our largest global clients, Microsoft, GM, Kelloggs, Fox Entertainment, adidas and BurberryKey Successes• Developed a team model based on inclusion and opportunity and had ZERO churn in 2 and half years• Create a new scalable commercial model for FTE, pulling together every role in the agency into a simple to use tool• Collaboratively won GM, $1.2bn global media spend• Grew the direct report team from 11 to 35, with 4x a profit margin increase• Developed paid search practitioners toolkits, an audit of search• Sold toolkits to existing clients and brands that were not existing clients for digital media, e.g. P&G

Responsible for owning the client relationships and escalation point for the team, delivering excellence in digital advertising.Global clients included but not limited to Hertz, Alcatel Lucent, EDB, Snapfish by HP, Whirlpool and many others.

Leading a team focused on various international clients such as HP and Hertz to increase the awareness and ROI in search with significant success multiple markets with all major engines.

Drive the commercial focus of the business ensure sales teams deliver against target and the business opens up new revenue streams.

Lead tech teams in various companies and ran a department before my own transformation into the media worldKey AchievementsOne of 200 Novell VIPs influencing the shape of networking in collaboration with then CEO Eric SchmidtCreated a link to France for confidential data exchange before the creation of the web and emailOne of the first to pioneer telephone to computer connectivity (Callware)Built a fibre network for a local schoolSold PC solutions and support to over 300 customers from a company that not many years before sold typewriters.