I am the Director of Product and Partner Marketing at Cantaloupe Inc (formally USA Technologies). I have worked in the financial technology, SaaS, and semiconductor/LED industries, managing both hardware and software product portfolios. I have a strong background developing and driving product go to market strategies, creating winning product messaging strategies for my sales teams, maximizing top and bottom line growth in my products, and creating for new mutually beneficial partnerships in our industry space. Currently I lead product release strategy at Cantaloupe/USA Technologies, create competitive analysis reports for use by our sales team and management, as well as driving bottom of funnel prospect conversion activities such as webinars and email campaigns. In my previous role I founded and grew a 7-person international cross-functional team to collaborate on solving product go-to-market challenges for my >$29MM LED product portfolio.I am born and raised in the San Francisco Bay Area, and in my free time I enjoy exploring the outdoors with friends and attempting to become a halfway decent cook.I am always looking for the next challenge and I am well versed in learning new industries and markets. Feel free to drop me a line if there is anything you think I can help with! adriandaustin@gmail.comSpecialties: Product Management, Product Marketing, Go to Market Strategy, competitive analysis, market size assessment, webinars, email campaign strategy, lead acquisition.
Listed skills include Product Marketing, Solid State Lighting, Photoshop, Excel Models, and 11 others.