Adrian De La Garza's Location
Austin, Texas, United States, United States
Adrian De La Garza's Contact Details
Adrian De La Garza work email
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Adrian De La Garza personal email
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Adrian De La Garza phone numbers
About Adrian De La Garza
Experienced marketing executive with a demonstrated history of working in various industries including technology, entertainment, consumer packaged goods, retail, financial services, hospitality, and education. Skilled in Digital Strategy, Market Research, Management, Direct Marketing, and Marketing Strategy.
Adrian De La Garza Work Experience Details
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FounderAdlg Marketing Mar 2018 - PresentAustin, Texas, UsADLG Marketing is a marketing consultancy that specializes in helping brands gain a comprehensive understanding of their holistic marketing strategy. We recognize that successful marketing involves more than just individual tactics; it requires a deep understanding of the entire marketing landscape. -
Digital Marketing ConsultantAdlab, Llc Mar 2018 - PresentAustin, Texas, UsGuiding ADLAB clients through digital marketing strategy, execution, and support so that agency can produce measurable ROI and ensure clients achieve their business goals. Focused on digital marketing via social media, search marketing, content marketing, and email campaigns. -
Vice President MarketingWoz U - Education. Reprogrammed. Oct 2017 - Jul 2018Scottsdale, Az, UsIn partnership with Steve Wozniak, co-founder of Apple, Woz U provides a personalized approach to coding and tech education designed to get you through the curriculum faster so that you can get into the workforce quicker, and start changing the world.A subsidiary of SCI Acquisitions Inc. -
Vice President MarketingBlue Anvil Marketing Jun 2017 - Jul 2018Austin, Tx, UsGreat brands don’t just happen. They are carefully crafted, honed and cared for with a clear vision and innovative thinking. Enter Blue Anvil. Our creatively driven, culturally inspired branding process discovers ideas that not only drive businesses forward, but also inspire conversations, real life stories and experiences people love.A subsidiary of SCI Acquisitions Inc. -
Vice President MarketingSouthern Careers Institute Feb 2016 - Jul 2018Austin, Tx, UsSouthern Careers Institute is a Texas career training school with a goal to stimulate, motivate, and educate our students so that they will be qualified to pursue a productive career in their chosen profession upon graduation.A subsidiary of SCI Acquisitions Inc.Responsible for leading all marketing and communication efforts supporting Southern Careers Institute, including planning, strategy, execution and measurement:• Develop and execute comprehensive marketing and acquisition strategies• Manage people, systems and processes related to the prospective student experience• Creation and improvement of company operational reporting, dashboards, KPIs and business metrics• Responsible for all marketing, admissions operational and non-media marketing expenses• Responsible for the companys brand presentation in all forms• Conduct rigorous and detailed analysis of all facets of the business to provide; recommendations and execute changes that support growth, compliance and strategic objectives -
Sr. Director Of Marketing & Consumer InsightsEzcorp Nov 2012 - Jul 2015Rollingwood, Texas, UsInternational financial services organization providing short-term loans, and retailer of second-hand goods, for cash/credit constrained customers. Marketing Department lead for the multiple business segments and brands in US and Canada. Responsibilities include:- Develop strategic roadmap based on research and customer insights- Grass roots, traditional and digital advertising focused on cash/credit constrained consumers- Executing digital marketing strategies with internal team and agency partners (including e-commerce, SEO/SEM, PPC campaigns, website development, email and mobile marketing, real-time monitoring)- Field level assistance through Local Store Marketing (LSM) efforts- Managing third-party agencies and vendors- Building internal marketing department (hiring, on-boarding, mentoring)- Developing marketing department processes and procedures- Cross functional collaboration across brands, business and departmentsPrimary brands include: EZPAWN, Value Pawn and Jewelry, EZMoney Loan Services, Cash Converters -
Director Of MarketingPizza Inn Oct 2009 - Nov 2012International franchisor of quick serve restaurants including Pizza Inn and Pie Five Pizza brands.Marketing Department lead for the Pizza Inn brand. Responsibilities include:- Manage all facets of marketing for the Pizza Inn brand, including strategic planning, promotions, new product introductions, creative development and digital marketing- Execute Pizza Inn chain-wide marketing efforts as well as corporate store marketing initiatives- Collaborated across internal and external channels including Senior Executives, Operations, Purchasing, Culinary, Accounting and the franchisee community- Negotiate with third-party partners to coordinate partnerships, media placement, added value, production and fulfillment- Develop and manage marketing budgets for franchisee chain-wide brand development fund as well as corporate owned local store marketing budgets- Manage new restaurant opening plans for corporate owned locations as well as plans to assist franchisee openings- Manage relationships with ad agency, PR agency and multiple vendors- Develop organizational procedures in an effort to increase efficiency and communication -
Senior Account SupervisorRocket Red Mar 2008 - Mar 2009Dallas, Tx, UsIndependent, full-service advertising agency working with B2B and B2C clients to strategically execute digital and traditional advertising, promotions and corporate events/trade shows.Key client contact servicing multiple accounts. Responsibilities include:- Manage the development of creative for experiential marketing efforts such as trade shows and events including signage and collateral- Deal with third-party partners to develop online marketing strategies including SEO & SEM- Develop and manage client’s marketing budgets- Play multiple roles in fast pace environment including print production, accounting, procurement and fulfillmentClients include: AMD - Advanced Micro Devices, Darling Homes, Hanley Wood Exhibitions and NorthStar Realty. -
Account SupervisorCheil North America Sep 2007 - Mar 2008New York, Ny, UsFull-service, international advertising agency providing strategic development, branding, traditional and digital advertising globally.Key client contact servicing Samsung Mobile Phones. Responsibilities include:- Managing development and placement of above-the-line advertising (including broadcast, print, online and out-of-home)- Review, evaluate and approve national media plans and buys- Negotiate multi-million dollar budget advertising budgets, including added value- Develop and manage promotional programs for consumer and trade- Evaluate third-party proposals and provide recommendations- Work in conjunction with media and creative teams in multiple officesClients include: Samsung Telecommunications America (Brand Advertising, Accessories, Trade Shows and Miscellaneous Projects) -
Account SupervisorFirehouse Advertising Sep 2003 - Aug 2007Dallas, Tx, UsIndependent, full-service advertising agency developing brand strategy, digital and traditional advertising and promotions for B2C & B2B clients.Key client contact servicing multiple accounts. Responsibilities include:- Develop regional and national promotional white paper ideas- Develop strategy and manage execution of promotional marketing programs- Negotiate partnerships with national brands and other vendors- Develop and maintain budgets for one-time and on-going assignments- Manage execution of product launch kits and POS kits for regional/national distribution- Manage development of trade show materials, booths and events- Manage development of in-store collateral- Manage development and execution of direct mail campaigns- Oversee account team on day-to-day responsibilitiesClients include: Nokia Mobile Phones (Carrier Marketing, Dealer Agents, Nokia Experience Center), Sonic Drive In, Cadbury-Schweppes (Dr Pepper), Baylor Health Care System, TXU Energy, Brach’s Confections, Fresherized Foods (AvoClassic/Wholly Guacamole, Menu Fresh) and ThyssenKrupp Elevator. -
Account ExecutiveCultura Apr 2003 - Sep 2003Multicultural advertising agency, member of Omnicom Group, with a primary focus on advertising and promotions for hispanic audiences.Key client contact servicing Kraft Foods Hispanic promotional efforts in Texas. Responsibilities include:- Plan and execute regional promotions for Hispanic audiences- Recap promotional efforts with performance data- Event planning- Assisting account team with additional markets outside of TexasClients include: Altria Group (Nabisco, Kraft Foods and Post Cereals)
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Account ExecutivePgc Advertising Jul 1999 - Mar 2003Full-service advertising agency, member of Omnicom Group, dedicated to strategic development, branding and advertising of B2C clients.Key client contact servicing multiple accounts. Responsibilities include:- Develop estimates; approve budgets and invoices for production and media- Organize production schedules from concept through placement- Traffic and distribute work within the agency- Plan and execute various promotional events- Assist with media planning and placement- Coordinate and distribute traffic instructions for broadcast schedules- Proof all assignments before release to production- Assist in new business presentationsClients include Sara Lee Deli, Big Bowl Asian Kitchen, Steak and Ale Restaurants, The Gambrinus Company (Shiner Bock, Moosehead Canadian Lager and Pete’s Wicked Ale), Community Coffee, Jimmy Dean Sausage, Max Internet Communications, Phones For All – Prepaid Telephone Service, Comm South Prepaid Telephone Service, Now Communications Prepaid Telephone Service, Connect America Long Distance and New Business. -
Traffic Intern/CoordinatorT3 Aug 1998 - May 1999Austin, Tx, UsAssist Traffic department with scheduling and maintaining accounts while acting as a liaison between departments.- Open, schedule and maintain client assignments within the agency- Track work as it progresses between departments- Maintain and manage the expectations of the account service team- Verify assignments followed agency procedures- Acquire final approval within the agency before releasing an assignment to productionClients include Dell Computers, ExtraCo Banks, TheraMed Hot & Cold Therapy Pads, HEB Central Market Grocery Stores, Disk’s Last Resort Restaurants, Taco Cabana Restaurants, Quintiles and King’s Daughters Hospital
Adrian De La Garza Skills
Advertising
Brand Development
Marketing
Marketing Strategy
Social Media Marketing
Integrated Marketing
Digital Marketing
Creative Direction
Online Advertising
Strategy
Marketing Communications
Public Relations
Media Planning
Direct Marketing
Email Marketing
Management
Online Marketing
Sem
Leadership
Mobile Marketing
Brand Management
Budgets
Social Media
Restaurants
Strategic Planning
Relationship Marketing
Marketing Research
Franchise Consulting
Digital Strategy
Outdoor Advertising
Radio Advertising
Telecommunications
Google Adwords
Brand Developement
Promotions
Team Management
Ppc
Account Management
Adrian De La Garza Education Details
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The University Of Texas At AustinAdvertising
Frequently Asked Questions about Adrian De La Garza
What company does Adrian De La Garza work for?
Adrian De La Garza works for Adlg Marketing
What is Adrian De La Garza's role at the current company?
Adrian De La Garza's current role is Founder of ADLG Marketing.
What is Adrian De La Garza's email address?
Adrian De La Garza's email address is ad****@****mac.com
What is Adrian De La Garza's direct phone number?
Adrian De La Garza's direct phone number is +121441*****
What schools did Adrian De La Garza attend?
Adrian De La Garza attended The University Of Texas At Austin.
What skills is Adrian De La Garza known for?
Adrian De La Garza has skills like Advertising, Brand Development, Marketing, Marketing Strategy, Social Media Marketing, Integrated Marketing, Digital Marketing, Creative Direction, Online Advertising, Strategy, Marketing Communications, Public Relations.
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