• Developed complex SQL queries for data extraction and dashboard calculations.• Developed Tableau dashboards to increase efficiency of projects and to enhance user experience.• Developed and maintained client relationships, and partner with internal stakeholders to drive data-driven strategic thinking and insight.• Utilized Python for data automation and to increase the efficiency of projects.

● Develop Dashboards leveraging Tableau for visualizations● Create Data Pipelines for Analysis and Visualizations● Created Complex queries to bring together different data sources via SQL ● Performed data exploration and analysis using Python● Migrated processes to cloud computing using Databricks● Transferred local data to cloud storage system GCP

• Curated media titles of over 10 million records, ensuring data accuracy and completeness.• Developed multiple Tableau dashboards for distribution, providing actionable insights and data visualization to stakeholders and clients.• Automated and improved spreadsheets to increase efficiency and ease of use, resulting in more accurate and timely data analysis.• Worked with mergers to ensure data governance rules were in compliance when ingesting media titles, ensuring data quality and security.• Collaborated across multiple departments for the creation of a segmentation dashboard, resulting in better customer understanding and targeting.

● Deliver Insights and Trend Analysis on current Market Trends● Develop Methods of analyzing and reporting on Return on Investments(ROI)● Creating Data Visualization Presentations● Leverage Data to analyze Critical Business Decisions issues such as new product ideations, product revisions, and market opportunities● Monitor Marketing Campaigns for optimization● Coordinate with third party contractors for maintenance on database as well as identifying key players in market for competition● Using SQL for database work and R/Excel for analytics● Implementation of Algorithms and machine learning for high level analysis● Lead insight meetings on analytics results for stake holders

● Attribution Modeling for SEO, Paid Search, Paid Media, and Web Analytics Channels● Pulling deliverables data from Google Analytics, Google Ads, Sem Rush, Facebook Ads, Twitter Ads, The Trade Desk, Google Campaign Manager, DV360, Nielsen, and Vendor Direct Buy Data ● Provide weekly deliverables to Stake Holders and clients including Hulu, Mint/Ultra Mobile, Lyft, E!, and Playboy● Deliver ROI analysis using Data Science Techniques such as Regression, Clustering, and Association for Touch Point optimization ● Full Tableau integration from importing and creation of Dashboards● Attending Education and Informational sessions with 3rd party contractors

• Maintain ~3 million record database• Employed Segmentation, Clustering, and Regression Models• Scripting for analysis R, Python, SQL• Design Relational Database structure stored on PHP servers• Provide AD-HOC analysis for Market Research• Managing website with regular Word Press updates• Integration of website security regarding HTTPS setup• Provide Data reports on Panel Management with emphasis on recruiting efforts, retention rate, project recruitment, and email campaigns• Improve site traffic and analyzing customer by implementing Google Analytics

Conduct research for other departments including calculating effectiveness and efficiency of their respective programs. Conduct research on various topics for department deans regarding new programs for university. Research overall projected employment information and chart findings.Research on the reasons for 1st year retention (both academic and psychological aspects).Research retention programs implemented on successful schools throughout the nation.Compared, graphed, and presented all findings and approaches to Department Dean.Organized course information for all College of Professional Studies degrees/programs.Organized information for Graduate Degree Program to create a new brochure.Updated the University website regarding new classes, changes in programs and recruitment.Bringing more diversity to the school website for Data Mining and Predictive Analytics program by creating and running a social media site (instagram).Creating a database for Television and Film Program that makes use of software for efficient data usage

Perform Technical Support: address issues from the work order system Fresh Desk regarding support of electronic locks, card readers, duress buttons, turnstiles, ADA gates, security and other workstations, software applications, Tracking and Verification, Running Badge Reports/Traces, Assigning Card Access, Programming ILS Locks using First Phone, Creating/Editing Excel Reports, Rebooting WAPs, Resolving StormCard Issues, Creating Ticket in FreshDesk for all issues, Attending phone calls and creating tickets in FreshDesk as necessary etc.