As Director of Marketing at Griphos Design & Art Studio, I lead the development and delivery of marketing services tailored to help brands connect more deeply with their goals and audiences. With a focus on strategic planning and creative solutions, I work to create impactful brand strategies and campaigns that drive meaningful results for clients of all sizes.

I founded and own Creative Pumpkin Party, a micro-enterprise specializing in handcrafted party decorations. In 2020, amidst the global pandemic, I recognized a profound societal shift—diminished social interactions and constrained family celebrations. To address this, I launched Creative Pumpkin Party, serving the needs of Brazilians who value family traditions but faced travel restrictions.Key Achievements:Pioneering a Niche Service: Launched in 2020, I introduced Creative Pumpkin Party, offering tailor-made handcrafted party kits delivered directly to customers. These kits enhanced at-home celebrations for intimate gatherings or virtual parties.Adaptation to Market Dynamics: Post-pandemic, I strategically pivoted Creative Pumpkin Party to align with evolving consumer preferences. This adaptation led to thriving business growth and a loyal customer base.Skills and Expertise:Marketing Strategy: I developed and executed effective marketing strategies, emphasizing digital channels, social media, and e-commerce platforms to boost brand visibility and attract new customers.Customer Relationship Management: I fostered strong client relationships through personalized, high-quality products and exceptional customer service, resulting in repeat business and word-of-mouth referrals.E-commerce and Online Sales: Proficient in managing e-commerce platforms, online sales channels, and digital marketing techniques to drive revenue growth.Market Research: I conducted comprehensive market research, identifying emerging trends, customer preferences, and competitive landscapes to drive data-driven decision-making.Project Management: Demonstrated excellence in project management, coordinating product launches, promotional campaigns, and collaborations with suppliers and partners.

As a dedicated Marketing and Public Affairs professional at the Brazil-Canada Chamber of Commerce (BCCC), I played a role in enhancing the relationship between Brazil and Canada. Working closely with this prestigious organization, I contributed to the Board to execute a range of strategic initiatives and events to foster bilateral connections and drive engagement. My contributions to BCCC during this period are highlighted as follows: Market Outreach: Leveraging my marketing expertise, I spearheaded outreach campaigns to amplify BCCC's presence, utilizing digital channels, social media, and traditional media. My efforts led to increased awareness of the organization's mission and a growing membership base.Public Affairs: My work in public affairs close to the BCCC Board, was instrumental in creating an environment conducive to business growth and collaboration between Brazil and Canada.Content Creation: With the BCCC marketing team, I generated compelling content to communicate BCCC's accomplishments and vision effectively. This content was disseminated through various marketing channels to reach a broader audience.Event Management: planning and executing numerous high-profile events, both in-person and virtual, with the marketing team, designed to strengthen economic, cultural, and diplomatic ties between Brazil and Canada. These events included business forums, networking gatherings, and diplomatic receptions, all of which received acclaim for their impact on cross-border relationships.Stakeholder Engagement: Building and maintaining strong relationships with BCCC's diverse stakeholders, from government officials to corporate leaders and members, was a fundamental aspect of my role. These relationships were crucial to the success of the chamber's initiatives.

Worked as a volunteer with the same tenacity as if it was a paying job.Developed and implemented strategy on social media presence increasing FCBB’s presence across LinkedIn, Instagram and Facebook. In addition to the social media revamp, worked on new formats for events, media, and strategic partnerships.

I oversaw corporate and institutional communications, marketing, ombudsman, and the brand image of the highly visible organization as its department head. I directed a team of four in crafting and deploying over 90 communications and marketing campaigns annually. I headed up a team of two in investigation and resolution of over 8,500 ombudsman calls yearly. I restructured the emergency care response of six agents and more than 20K calls annually. I collaborated with members of all the highways of Brazil in debating ideas to foment the sector and defend interests of Invepar and its subsidiaries. I directed the press office, created positive guidelines, on-demand service, crisis management, and image analysis. I represented Invepar holding company in the Brazilian Association of Highways. I authored annual reports.A few highlights:✪ I achieved a LAMSA brand satisfaction index of 84%, as of 2015, of one of the largest toll plazas in Brazil, a toll road that receives an average of 400K vehicles daily.✪ I earned a high index of employee approval, 84%, for internal communications (2015).✪ I sat on Invepar’s communication committee to share best practices and innovations that were adopted by many other companies in group.✪ I facilitated crisis management committee of LAMSA.✪ I developed and launched IVA integration with LAMSA’s Twitter profile to share traffic conditions with automation and without hiring additional personnel and developed social media strategy for ABCR.LAMSA is the concessionaire that manages the Yellow Line, one of the most important expressways in the city of Rio de Janeiro, with 17.2 million inhabitants and is the first urban highway to have a toll plaza with manual and automatic lanes.In its 17.4km length, an average of 357,000 vehicles circulates per day, generating 607 jobs in operational and administrative functions focused on providing services to users, road safety and social development of the surrounding communities.

I worked to promote a campaign aimed at bringing awareness of high-speed and drunk driver dangers to the city-wide population of 6M+. I targeted children via public schools by presenting through playful work of theatrical presentations in schools. I reached adult drivers through massive campaign portraying real cars scattered around city after accidents. Each exhibit presented the life story of the victims.

I launched and structured the first marketing department for one of the highest regarded clinical analysis laboratories in the city.I developed a non-existent marketing department with strategies for participation in events, mail marketing, brand promotion, visual standardization, and image shielding. I also collaborated with consultants on initiative to open franchises.