As the search business unit lead, I manage a team of 16 spread across Sydney, Colombo and Manila. Within this business unit we offer SEM, SEO, Social, CRO and Content strategy and management for over 30 clients across a variety of verticals. I am responsible for the business unit leadership, strategic growth and direction. In doing that I have close day to day relationships and collaboration with other Salmat business units where our clients are shared across other business services such as Catalogue, Email, Web Dev, Lasoo or Call Centre.

Leading the Performance business unit of Atomic, my position ensures our services across paid search, social and display is continually evolving in its offering and our capability.I am responsible for developing our performance operational framework, my team’s development fostering a passionate and innovative culture and utilising the right technologies to suit our product offering. I represent the performance side of our business in any new business and pitch work as well as being heavily involved in strategy propositioning and implementation planning for new or existing clients.I am constantly engaged with suppliers, forging new relationships ensuring we remain current whilst being involved in beta testing for new releases or tool advancements.A common goal shared across our business is raise the Atomic profile by delivering best-in-class tailored services.

As a Search Director at Atomic, I am the strategic lead for a number of high profile clients, one being Australia's largest retail and corporate superannuation provider and another being one of Asia Pacific’s largest asset manager businesses. I also work across a number of household recognisable clients within FMCG, Sports Apparel, Gambling/Betting and travel markets, each with its own specific objective and audience.I have close relationships across all levels in the client business structure, understanding current business objectives whilst also uncovering additional potential where we may be able to support in driving brand exposure, product sales or consumer advocacyInternally I continuously look for efficiencies and promoting the development of the team, ensuring we are profitable as a business yet strong in our delivery aiming to be the best at what we do, successful in the eyes of our client and attractive to any potential new business.

Leading a team of 10 across a variety of verticals with some of Australia’s most well-known brands in Finance, Retail, Automotive and Food and Beverage, I am responsible for the strategic development and implementation of each client. I work with each client closely to understand its market place, competitors and goals ensuring we deliver fantastic results. I am of the thought that we do not offer just a service but we are an extension to each client’s marketing division so building relationships, working effectively, productively, proactively whilst also being transparent is paramount.As a passionate digital marketer I am also extremely keen to ensure my team and the wider business continues to develop his/her own skills, this comes by way of internal training but also utilising service provider workshops so we are always a step ahead.Ultimately I am a driver of business revenue but by doing this ethically ensures we not only drive each client’s online strategy but we continually tackle new challenges and seek new opportunities in order to grow the clients business as well as ours.

At Cogent Elliott my position of Digital Account Director involves the on going management and development of 4 departments within a 30 strong team who look after the ongoing development, maintenance and delivery of Land Rover's Global Websites.This also includes the delivery of a variety of related digital projects across multiple platforms. Recent projects being the web Global launch of the All-New Range Rover and the Global launch of the new CI

Acting as company Search Ambassador towards existing and new clients.Driving internal efficiencies and the mentorship of colleagues within the business.Devising and deployment of search strategies.Exploration and deployment of new services/offerings.Networking and representation of ClickThrough Marketing at events.Managing and forging relationships with service providers.Setting best practices, delivering consistency and quality across our client base.Staying aware and in-tune with the full digital mix.

Whilst a continuation of elements of my prior role objectives remains, I am now responsible for relationship growth and full strategic planning and project management of a variety of clients.With a higher level of responsibility towards attaining and growing the client base it is ever more important to be in tune with the current market. Cementing relationships with suppliers is key enabling me seek new spaces in which a client can further develop its online presence increasing overall revenue and exposure.Managing the development of Account Managers and Account Executives is a priority in order to continue to provide a fantastic service for our client base whilst increasing internal business expertise and expansion in to new offerings.

My Role within ClickThrough Marketing is to manage clients B2B and B2C across a variety of markets such as Travel, Retail, Beverages, Health and Beauty, Jewellery, Stationary and Pharmaceuticals with a combined spend value of over £1.3m per annum.Management of a team who carry out a variety of Digital Optimisation such as: Conversion Enhancement, Paid Search, SEO, Affiliate, Social &and Mobile Targeting.Responsible for ensuring client retention, delivery of positive ROI.Management of relationships with suppliers such as Google, Yahoo, Bing, LinkedIn, Facebook and AffiliatesStrategic consultancy, On page opportunities and account expansion across all digital opportunitiesLeading pitches to new and existing clients.Mentoring new and existing employees towards Best Practice, Software Training and Strategic Opportunity.Production of bespoke reports to highlight opportunity, forecast strategy, define spend patterns and assess the audience to ensure the agency approach is targeting the key audience(s) to maximise return.Along with other senior members of the company, I play a part in driving efficiency and structure in the business by implementing new company processes, business templates such as analysis reporting, ROI documents and tools to help PPC optimisation

Online Development and Consultation of company websites.Research, Project Management and Implementation/Launch of new e-commerce site and fans photo sharing website.Analysis and reporting of customer trends.Competitor and Trend analysis.E-MarketingDirect MarketingBudget management.Company stakeholder meetings.Website content management.Link building.Training colleagues in online analytics and reporting.

Increasing Online presence in all business sitesManaging new projectsCreating new ideas for product expansionOnline Reporting to senior managementDeveloping strategies for online / offline campaignsResearching new marketing market trendsCompetitor and Trend analysis

My role within The Search Works was to manage clients within our Travel Sector, These responsibilities included:Increasing client revenue through continual account optimisation.Measuring market movement and trends.Attraction of new customers by targeting reworking strategies and producing high impact terms and reacting to seasonal patterns.Targeting specific markets by demographic and geographic research.Producing daily, weekly and monthly reports on account performance related analysis in a variety of formats and consulting clients on possible advances within the website to further increase sales, traffic and popularity.Managing Budgets in excess of £200k per month.