After 20 years working in large companies such as Banco Real and Ford Brasil, I became a consultant. This experience led me to create the Congrega Communication, which is the result of my journey of network entrepreneurship, with the objective of bringing people together for the communication challenges, establishing links between companies and their respective stakeholders.Led by me, Adriane Rocha, a born Public Relations graduate from Anhembi Morumbi, and passionate about bonding from… Show more After 20 years working in large companies such as Banco Real and Ford Brasil, I became a consultant. This experience led me to create the Congrega Communication, which is the result of my journey of network entrepreneurship, with the objective of bringing people together for the communication challenges, establishing links between companies and their respective stakeholders.Led by me, Adriane Rocha, a born Public Relations graduate from Anhembi Morumbi, and passionate about bonding from an early age, Congrega has become a communication hub where we catalyze communication solutions.We network, bringing together the best experts to develop and implement strategies in all areas related to Communication: Internal Communication, Media Relations, Influencer Engagement, Crisis Management, Events and Brand Management. Show less

Communications Consultant for Iochpe-Maxion, one of the most important Brazilian multinationals. Developing of communication strategy to celebrate the company's 100th Anniversary. First results: articles published by Valor Econômico, AutoData, Automotive Business and Modern Transportation.

Strategic planning, implementation and execution of: Corporate Communication (press, executive preparation, press releases); Crisis Management; Product release; Relationship with the Media / Influencers; Mobility Projects; Events; Responsible for the strategy, elaboration and implementation of programs of Social Responsibility and Government Relations.Key Responsibilities• Corporate Communications: press relations strategy (reactive and proactive), focusing on business and economics… Show more Strategic planning, implementation and execution of: Corporate Communication (press, executive preparation, press releases); Crisis Management; Product release; Relationship with the Media / Influencers; Mobility Projects; Events; Responsible for the strategy, elaboration and implementation of programs of Social Responsibility and Government Relations.Key Responsibilities• Corporate Communications: press relations strategy (reactive and proactive), focusing on business and economics media. • Crisis management and prevention: crisis management plan, devised in alignment with the HR and Legal departments. • Product launches: introduction of the pre-launch concept in sync with the Marketing team, balancing the channels earned / paid / owned. Ex. EcoSport Global launch in 2012, New KA 2013, Focus 2013, Mustang 2017. • Consumer Media/Influencers: innovative strategy to reach lifestyle media, including opinion leaders, bloggers and digital influencers. • Mobility: active participation in the Ford Mobility strategy for Brazil. Led several initiatives in this field, such as the 1st Automotive Industry Hackathon; fleet sharing pilot project for employees in the SBC plant; participation in 11 editions of Campus Party in Brazil; sponsorship and activation in two editions of Virada da Mobilidade (24 hours of mobility related events); the Ford Meeting: Mobility Business Opportunities, with the participation of company executives and specialists in urban mobility at Cubo, in São Paulo. • Events: Planning and execution of events for different audiences, including end consumer: • Corporate Social Responsibility (CSR): Definition of annual strategic planning for SER, including budget management and coordination of projects funded by the Ford Fund in South America. Show less

I was responsible for the press relations at Banco Real, which included annual strategic planning, aligned with Business strategies and Marketing of the Organization, gauging results, event organizations, direct contact with main executives and interface with the head office in Holland;Key Responsibilities• Leading reactive media relations efforts; • Developing and implementing programs to studentsç• Developing and implementing a program of relationship with Consumer… Show more I was responsible for the press relations at Banco Real, which included annual strategic planning, aligned with Business strategies and Marketing of the Organization, gauging results, event organizations, direct contact with main executives and interface with the head office in Holland;Key Responsibilities• Leading reactive media relations efforts; • Developing and implementing programs to studentsç• Developing and implementing a program of relationship with Consumer Protection Services (Procons) and Central Bank;• Developing and implementing Sustainability communication strategy;• Preparing spokespeople for media briefings and providing media training as needed;• Overseeing key messaging and Q&A documents, ensuring alignment with Global directions. Show less

• As an account executive of the technology department, I worked with internet companies like Lokau.com, Fera.com, Parlo.com and Tantofaz.net.• I had the opportunity to work in the most intense period of internet market in Brazil, which helped me develop speed, dynamism and creativity.• I developed and implemented communication planning, being responsible for direct contact with the clients, briefing research, text editing, mailing elaboration… Show more • As an account executive of the technology department, I worked with internet companies like Lokau.com, Fera.com, Parlo.com and Tantofaz.net.• I had the opportunity to work in the most intense period of internet market in Brazil, which helped me develop speed, dynamism and creativity.• I developed and implemented communication planning, being responsible for direct contact with the clients, briefing research, text editing, mailing elaboration, accompanying lunches with journalists and organizing press conferences. Show less