Creative/Brand Developer
CurrentManage the T-H Marine family of brands which includes the company, as well as 20+ individual product lines. Create new packaging and update existing packaging that can be seen on the shelves in stores like Academy Sports, Bass Pro Shops, and Cabella’s. Update and create new design guidelines as trends change and artwork evolves. Developed and currently manage a digital filing system which includes a vast library of packaging artwork, product images, product videos, digital and print advertisements, catalog files, and all other elements of advertising created at T-H Marine.Design and execute all tradeshow artwork for in-person and virtual shows.Design all print and digital advertisements that are placed in an array of national and international marine industry magazines and websites.Manage the UPC code library for over 4000 products.Work virtually and successfully with a talented Marketing team that spans three different states.Design the annual Marine Accessories Catalog which includes over 2500 products and averages around 172 pages. Create added supplements throughout the year to accompany the main catalog with new products or highlighted product lines.Direct the photography team with suggestions and the marketing needs for photoshoots.Work closely with Research & Development and the technical team to understand each product and create Product Sheets when new items are developed. Develop and execute the marketing strategy when new products are launched.