DIRECTOR & FOUNDERBELIEVE ADVERTISING & PRwww.believeadvertising.comBuilt from the ground up, Believe Advertising & PR – an integrated agency that works with leading national and international brands on a daily basis. We create and implement PR, marketing, branding and advertising strategies for brands to enable them to stand out from their competitors while receiving priceless editorial coverage for clients across the globe.Selected Contributions: Grown ASM Liquor, producers of VODKA O, over the past 10 years from 3 guys workingfrom a Sydney garage to now being the #3 best selling vodka in Australia, through PR andarranging for VODKA O to be seeded regularly at some of Australia’s A-List events due tothe lack of ATL advertising budget available. 2013 saw James Packer invest $12 millioninto the company with James Packer in 2017 selling ASM Liquor to Asahi Beverages. Working with Novak Djokovic for SEIKO Watches and HEAD TENNIS over the years.Implementing worldwide press conference and PR stunts for the two international brands,generating priceless press coverage across the globe. Responsible for media launch of Srilankan Airlines into Australia, implementing a press tour inviting trade and consumer media, along with key travel agents from around the country, to events in Sydney and Melbourne resulting in many press articles about Sri Lankan Airlines along with an increase in brand awareness about the airline.  PR campaign launching FULRA into Australia along with presenting to franchisees the marketing and PR strategies for FURLA that encouraged them to open stores in Melbourne & Canberra. My VIP celebrity and consumer shopping nights broke FULRA worldwide sales records. Increased sales of COON cheese with a PR campaign to an equivalent of 100,000kg of cheesesold over a 10 week period. Saw 1 million packs of Carr’s Crackers sold during a 12 week promotional period for a PRcampaign, created and implemented for Carr’s Crackers.

Responsible for working as part of a team in the creation, planning and execution of marketing strategies for clients such as OMEGA Watches, Rockstar Games (publisher of Sony Playstation & Nintendo 64 games) & L-3 Communications (division of Lockheed Martin). Main activities include:✓ Preparing effective media plans within a given budget for clients including OMEGA Watches✓ Arranging for client’s products to appear in major films and television shows such as Enemy of The State & X-Files✓ Coordinating with Russia’s Mission Control Centre to have client’s products tested aboard MIR Space Station✓ Created PR campaigns for OMEGA Watches ambassadors including Cindy Crawford✓ Implementing media planning & buying strategy for Rockstar Games for the launch of GTA 2 (Grand Theft Auto II), Monster Truck Madnesss among many other Rockstar Games and Take 2 Interactive Tites. My role also saw me flying from NYC to LA each year to attend the annual E3 video games expo and meeting with the media for the brands.