Adrian Folsom Email & Phone Number

Milwaukee, Wisconsin, US

Milwaukee, Wisconsin, US

Lead the marketing initiatives for a solutions partner who optimizes e-commerce, DXP and PIM for manufacturers and distributors. As a member of the leadership team, contribute to organizational goal setting, strategy, and execution. Tell the story of Layer One's unique approach to software development and consulting across all mediums.

Random Lake, Wisconsin, US

• Delivered hands-on leadership in all areas of sales and marketing for the industry leader in billing software to allow Internet Service Providers to operate successfully. Secured emerging business opportunities by.
• Reduced onboarding time from three months to one month by implementing a "Proven Process" for new customer onboarding.
• Created repeatable and scalable sales process including collateral, product demo presentation, and touch-point structure improving close rates from 45% to 70%.
• Designed and implemented productivity metrics for the customer service team leading to higher efficiency issue resolution.
• Designed, executed, and managed themed tradeshow experiences, including engaging booth presence, gaining 35% more leads than in previous shows.
• Worked in a reduced capacity leading a new product development team from 2021 to 2022 while pursuing an opportunity with Frontdesk.

Levr is the SaaS solution designed by Frontdesk. Lead the marketing team from brand launch forward. Levr is the complete solution for automating and scaling your short-term rental business. Built for professional STR operators for professional STR operators.

Milwaukee, WI, US

• Created, implemented, and managed marketing strategies and directives for both the Frontdesk short-term rental brand and the Levr SaaS business unit. Developed data-driven marketing KPIs with aggressive growth goals.
• Increased digital ROAS from 3:1 to 10:1.
• Implemented engaging Social Media strategies, blogs, and other organic content resulting in 330% more web traffic and 250% more email subscribers.
• Increased direct bookings (sales made from our website) by 73%.

Liberty Lake, Washington, US

• Functioned as a Sales and Marketing Director for the largest regional internet and phone provider in Washington. Achieved business success by leading the sales team and driving growth-focused marketing efforts. Reduced.
• Improved subscription customer base by 400% during tenure leading the sales and marketing departments.
• Designed and headed marketing efforts including radio, signage, and other traditional advertising including engaging mailer campaigns with high response rates of 8%.
• Identified and secured unique marketing opportunities, including primary sponsorship of local Arena Football team with a large Chamber of Commerce partnered business networking event.
• Recognized as an expert in the industry and asked to speak a half-dozen times a year on multiple topics including sessions on marketing, sales, and leadership at international trade conferences.
• Created high-value opportunities for enterprise customers and inroads to untapped city entities through building relationships and community involvement.

Acquired additional skills and knowledge within the areas of strategic development, business growth, sales, marketing, and branding plans.In this capacity, I led all areas of sales, marketing, and strategic development to build positive rapport and enhance the commercial position of the company.A few key achievements in this tenure include:- Led strategic.

Spokane Valley, WA, US

As a Natural Language Model Analyst I was responsible for the analysis, structure and building of the proprietary markup language (similar to XML) behind the virtual agents for clients such as AlaskaAirlines.com, TDAmeritrade.com and GoArmy.com. My initial four-week training was completed in half the time, and I rapidly made a constructive and positive.

Spokane, WA, US

At Advantage IQ, I was the entire Electronic Funds Transfer (EFT) department, and was independently responsible for the reliable delivery of millions of dollars each day for a third-party utility bill management/payment processor. Tasked with ensuring that the EFT operations ran smoothly I also took care of the troubleshooting and resolution of the.

Mba, Masters Of Business Administration

Ba, Interdisciplinary Studies In Business Technology