Lead the marketing initiatives for a solutions partner who optimizes e-commerce, DXP and PIM for manufacturers and distributors. As a member of the leadership team, contribute to organizational goal setting, strategy, and execution. Tell the story of Layer One's unique approach to software development and consulting across all mediums.

Delivered hands-on leadership in all areas of sales and marketing for the industry leader in billing software to allow Internet Service Providers to operate successfully. Secured emerging business opportunities by positioning Powercode’s marketing resources and growth capability. Designed and implemented marketing and sales processes for integrated third-party partners. Enabled team members to meet business goals by conducting trainings and introducing sales pipeline and funnel structures. Improved customer retention rate by delivering high-quality service.• Reduced onboarding time from three months to one month by implementing a "Proven Process" for new customer onboarding.• Created repeatable and scalable sales process including collateral, product demo presentation, and touch-point structure improving close rates from 45% to 70%.• Designed and implemented productivity metrics for the customer service team leading to higher efficiency issue resolution. • Designed, executed, and managed themed tradeshow experiences, including engaging booth presence, gaining 35% more leads than in previous shows.• Worked in a reduced capacity leading a new product development team from 2021 to 2022 while pursuing an opportunity with Frontdesk.

Levr is the SaaS solution designed by Frontdesk. Lead the marketing team from brand launch forward. Levr is the complete solution for automating and scaling your short-term rental business. Built for professional STR operators for professional STR operators.

Created, implemented, and managed marketing strategies and directives for both the Frontdesk short-term rental brand and the Levr SaaS business unit. Developed data-driven marketing KPIs with aggressive growth goals while leading a team of professionals on all consumer and partner interactions with Frontdesk. Implemented marketing initiatives to solve issues impacting operations and customer support. Spearheaded the spinout of Frontdesk’s proprietary software into an independent business unit, Levr, culminating in the successful brand launch at an international tradeshow. Created the brand identity, messaging, sales pipeline, and demo materials for Levr.• Increased digital ROAS from 3:1 to 10:1. • Implemented engaging Social Media strategies, blogs, and other organic content resulting in 330% more web traffic and 250% more email subscribers.• Increased direct bookings (sales made from our website) by 73%.

Functioned as a Sales and Marketing Director for the largest regional internet and phone provider in Washington. Achieved business success by leading the sales team and driving growth-focused marketing efforts. Reduced troubleshooting time and improved work productivity by implementing standardized processes and conducting training for sales and technical teams.• Improved subscription customer base by 400% during tenure leading the sales and marketing departments.• Designed and headed marketing efforts including radio, signage, and other traditional advertising including engaging mailer campaigns with high response rates of 8%.• Identified and secured unique marketing opportunities, including primary sponsorship of local Arena Football team with a large Chamber of Commerce partnered business networking event.• Recognized as an expert in the industry and asked to speak a half-dozen times a year on multiple topics including sessions on marketing, sales, and leadership at international trade conferences.• Created high-value opportunities for enterprise customers and inroads to untapped city entities through building relationships and community involvement.

Acquired additional skills and knowledge within the areas of strategic development, business growth, sales, marketing, and branding plans.In this capacity, I led all areas of sales, marketing, and strategic development to build positive rapport and enhance the commercial position of the company.A few key achievements in this tenure include:- Led strategic initiatives to achieve Visiontech360’s long-term business growth and profitability goals. - Developed elements of marketing and branding plans, and developed sales strategies and messaging materials.- Successfully produced deliverables ahead of schedule while building trust and repeat business with all the clients.- Created quality and thorough deliverables, which led to significantly more referrals.

As a Natural Language Model Analyst I was responsible for the analysis, structure and building of the proprietary markup language (similar to XML) behind the virtual agents for clients such as AlaskaAirlines.com, TDAmeritrade.com and GoArmy.com. My initial four-week training was completed in half the time, and I rapidly made a constructive and positive impact. I contribute to the expansion and advancement of my company as a principal component of a number of functional teams for various projects. I actively provide insight into visionary and credible improvements concerning both tools and processes for the company.

At Advantage IQ, I was the entire Electronic Funds Transfer (EFT) department, and was independently responsible for the reliable delivery of millions of dollars each day for a third-party utility bill management/payment processor. Tasked with ensuring that the EFT operations ran smoothly I also took care of the troubleshooting and resolution of the frequent issues that arose on our vendor’s side along with other larger system failures. This position required a high level of multi-tasking; involving the management of numerous facets of the EFT process. I worked frequently with our vendors maintaining positive relationships and also collaborated with many teams across the company.