Adrian Frencken Email & Phone Number

Auckland, Nz

Auckland, New Zealand

Auckland, New Zealand

Currently working alongside the marketing manager to deliver the new DLM brand by bringing the new website online, implementing SEO, planning, executing and managing marketing initiatives to help grow the business.Working closely with colleagues and external partnerships to build brand awareness.Creating content for the newly developed brand and website, including product photography, copywriting and managing the CMS.Strategising and coordinating in store and OOH advertising campaigns throughout New Zealand.Developing the brand tone, voice and direction through understanding the brand, customers and industry.Development and design of communications for print media,advertising and new products.Working with stakeholders and business functions to coordinate and produce engaging campaigns and content.

Auckland, New Zealand

Managed 166 clients per month, adopting lean & agile methodologies at Greenlane and grew the Henderson branch by 8% through local marketing initiatives and projects.Strategised, planned and executed black Friday and holiday campaigns in 2020 with an ROI of 457%, which Increased revenue and brand recognition for the Henderson and Greenlane branches.Maintained an average open rate of 28% through scheduled marketing emails based on the research and insights that aligned with our sales strategy.Increased in store sales by 13% and the average purchase value from $89 to $109, by implementing a new sales strategy through market research and customer insights.Led a team of 5 and increased their productivity by 32% through the implementation of scrum & agile methodologies. This has also allowed us to collaborate, share knowledge and create a better work culture.Coordinated full pool system installs on time and within budget by determining clients needs and managing project scope, changes, organising techs and external contractors.Effectively managing client accounts with a focus on customer satisfaction for 166 clients each month by managing timely services, planning and implementing proposals, communicating and managing clients expectations.

Auckland, New Zealand

Worked on a project-by-project basis with various clients such as DHL, Complete Granola, Waterco, and Aurecon to deliver digital and live production solutions. Guiding the projects from strategy and inception through to final delivery working with various teams of creatives, designers, and film crew.

Auckland, New Zealand

Working on film, advertising, and corporate video content I was solely responsible for selecting crew, coordinating equipment rentals, scheduling, planning and managing film and video productions.Managed a 12 person crew for a 5 day shoot with no access for spares or contingencies. All aspects had to be planned meticulously in order to complete a successful shoot by anticipating constant changes and multiple obstacles that occured.Estimated and forecast an initial production budget of $480k under Whoa Studios, I was able to save nearly $60K by selectively investing certain equipment over leasing. This also contributed to in-house future use which further reduced their cost per production.

Auckland, New Zealand