Adrian Garcia Email & Phone Number

Hollywood, Fl

Beaverton, Or, Us

Designed strategies to exceed objectives by developing new digital marketing capabilities that aligned cross-functional teams on Tektronix’s most strategic initiatives, including New Product Introductions (NPIs), Web Optimization, and critical applications.• Exceeded Sales Qualified Leads (SQLs) growth goal by 14% in 2022 and 2023.• Doubled pipeline value in the first year without increasing media budget.• Increased conversion rate by 40 basis points, driving over 10% incremental annual revenue.• Developed engagement models to prioritize and support multidisciplinary teams, fostering effective internal collaboration and optimizing global operations to proactively address stakeholders’ needs.• Identified optimal partners, including Google, LinkedIn, and PriceSpider. • Applied best practices such as daily visual management in Miro and structured problem-solving processes rooted in FBS and Kaizen methodologies to drive efficiency and innovation.

North Miami Beach, Fl, Us

Led 2 business units: Brand Representation and Trading. Oversaw commercial strategy, expanded the brand representation portfolio, and managed hiring and training for new operations. Increased advertising revenue through strategic agency partnerships and direct trade negotiations.• Increased agency deals by 400% and sales by over 230% in some cases.• Acquired exclusive partnerships with Amadeus, TechTarget and Fandom.• Expanded offerings with partners like Tinder, WeTransfer, and Basis.• Launched a new business unit with non-exclusive white-label solutions including brands like TikTok, Facebook, Amazon DSP, Apple Search Ads, Twitter, LinkedIn, Spotify, and other programmatic platforms that generated 20% incremental advertising revenue.• Established and strengthened trade agreements with agencies such as IPG Mediabrands, GroupM, Dentsu, Publicis, Omnicom and more than 30 independent agencies in US, Mexico, Brazil and LatAm.

New York, Ny, Us

Led a team of Digital Managers, Media Coordinators, and Supervisors in US and Chile. Advised senior CMOs on media, digital, consumer, and competitive trends. Conducted research for strategic recommendations.• Negotiated contracts with online and offline vendors such as Facebook, X (Twitter) and Google.• Retained Mastercard as a client, increasing the new contract by 10%.

Miami, Florida, Us

Managed Account Directors and their teams for U.S. clients. Led strategic planning focusing on UX, audience strategy, content marketing, and e-commerce. Coached teams on methodologies to achieve client goals.• Retained the agency's largest client, Palace Resorts, with a 15% budget increase.• Developed new business opportunities for clients like Black & Decker and Visit Orlando.

Fort Lauderdale, Florida, Us

Managed teams across US, Mexico, Panama, Argentina. Led planning and multicultural strategy for key accounts.• Increased client satisfaction from 3.25 to 4.25 out of 5, contributing to a 120% increase in revenue.• Streamlined operations by achieving 100% adoption of Salesforce and Jira, up from 20%.• Achieved 70% growth with clients like WebMD (Medscape), Razer, Constellation Brands (Robert Mondavi), Under Armour, Farberwere, Nielsen, Newsweek, Televisa, eBay.

Fort Lauderdale, Florida, Us

Built and mentored a team for clients including Panasonic, PayPal, Nielsen, SAP, DirecTV, SABMiller, Warner Music Latina, Molson Coors, Royal Bank of Canada, Nextel, Pfizer and Bayer.• Increased new client revenue by 70% • Grew existing account revenue by over 20%.• Enhanced digital marketing capabilities for clients including DMP implementations, Marketing Automation, Social Media Strategy, Brand Storytelling, Brand Tracking Programs and User Experience.

Fort Lauderdale, Florida, Us

Developed digital business models for clients like General Mills, Discovery Channel, AT&T, BBC, Wachovia (Wells Fargo), Direct Energy, Terra, Sandals, and Lexicon. Planned Integrated Campaigns including TV, Radio, Events and Public Relations. Assisted in transforming traditional businesses to digital.• Increased General Mills' client revenue by 900% over two years and doubled revenue from other clients.

Fort Lauderdale, Florida, Us

Led digital strategy and CRM initiatives for US Hispanic and Latin American clients, such as General Mills, Cingular and Terra. Implemented integrated campaigns and cross-platform planning. • Drove $2M+ in revenue growth in 2 years, up from initial $100K.

Served as the digital strategist and primary point of contact for Microsoft stakeholders across Product, Audience, and Partner segments, offering strategic consulting to drive enterprise-level B2B initiatives.• Boosted revenue for the agency by 400% managing Microsoft accounts across Colombia, Ecuador, Peru, and Venezuela.• Led cross-functional teams, optimizing resource allocation and aligning capabilities with project needs.• Facilitated digital marketing workshops in Colombia and Argentina, providing actionable strategies to enhance digital performance and ROI.

• Public Relations and and PR Intranet Direction • Responsible for intranet strategy and communications throughout • Coordination of web strategies • Trained internal client in internal communication

• Interneturl.com.ar, Guíadelprofesional.com, Netdev.com.ar• Content coordination for different sites and multimedia products of the company• Redesigned the web structure• E-learning and Newsletter coordination

• Latin-American internet project of tourism, adventure sports, and ecology• Community section management• Contents production and edition• E-commerce

• Media coordination: Graphic, Radio and TV• Institutional and press content producer

• Writer and editor• Politics and sports sections

Bachelor Of Arts - Ba, Journalism, Communication, And Related Programs

Education record