Adrian Gill

Adrian Gill Email and Phone Number

Chief Marketing and Brand Officer @ The Harvard & MIT Cooperative Society
Boston, MA, US
Adrian Gill's Location
Boston, Massachusetts, United States, United States
Adrian Gill's Contact Details
About Adrian Gill

Adrian is a versatile, senior executive with vision and experience in delivering winning business strategy and results. With extensive creative, strategy, and brand management experience Adrian specialty is bridging the gap between business and creative organizational goals. Adrian is the Founder and Creative Director of Ad Hoc Industries, a boutique agency that provides brand strategy, film production and design services across multiple industries. In this role he was CMO and chief architect of a Global Brand Campaign for Barbados Tourism, in partnership with music superstar Rihanna. Ad Hoc leads social media for Barbados and several specialized initiatives. For VMware, the company created a series of commercials, part of a growth strategy to expand from B2B to B2C.Adrian served as the Creative Director at the Harvard Innovation Labs for four years, where for 10+ years he has also been a mentor to start-ups focusing on building consumer and brand equity. An an alumn, he serves as a Judge for the HBS annual New Venture Competition. He stays close to creative ventures, and was Executive Producer for a short film which was an official selection at Sundance Film Festival 2011.As Vice President of the Global Footwear Division at Puma, Adrian led footwear product creation, a $1.8B business, a 125 person team, including design, from performance to fashion. He was responsible for strategic decisions on consumer trends, market strategy, merchandising, wholesale & retail distribution channel strategy. Over 10 yrs, he held roles in Global Strategic Planning, as Head of Global Footwear Product Management and oversaw rapid growth of the division. Before Puma, Adrian spent 2yrs as Sr. Management Consultant at AT Kearney Inc.-Consumer Goods Practice & 4yrs at PriceWaterhouse Coopers-Technology Practice.Specialties: Brand Strategy, Distribution Channel Strategy, Creative Direction, Product Management, Marketing & Merchandising, Consumer Trend, Finance

Adrian Gill's Current Company Details
The Harvard & MIT Cooperative Society

The Harvard & Mit Cooperative Society

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Chief Marketing and Brand Officer
Boston, MA, US
Website:
thecoop.com
Adrian Gill Work Experience Details
  • The Harvard & Mit Cooperative Society
    Chief Marketing And Brand Officer
    The Harvard & Mit Cooperative Society
    Boston, Ma, Us
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  • The Harvard & Mit Cooperative Society
    Chief Marketing And Brand Officer
    The Harvard & Mit Cooperative Society Jul 2024 - Present
    Cambridge, Massachusetts, Us
    The Harvard-MIT Cooperative Society (the "COOP") was founded in 1882 by Harvard students who felt local merchants were overcharging for the price of firewood, books and other necessities. Over time, the business expanded its offerings to carry a wide range of goods from suits to furniture and records. Along with being the official bookstore for these prestigious academic communities, it has served as a pillar of the community, deeply rooted in the tradition and fabric of Harvard and MIT, with a long history of supporting student groups and initiatives. The COOP of the future will build on its storied history, continue to evolve, enhance the value we provide, and reimagine what it means to be a member, all in service of its community for years to come.
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  • Iambic
    Creative Director
    Iambic Feb 2024 - Present
    New York, Ny, Us
    IAMBIC is recognized as one of TIME's Best Inventions of 2023. The mission is to make shoes size-inclusive with AI-tailored footwear. IAMBIC's AI technology crafts footwear that addresses the unique fit issues ignored by traditional sizing systems, offering bespoke comfort to those marginalized by the one-size-fits-all industry approach.
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  • Harvard Innovation Labs
    Mentor
    Harvard Innovation Labs Jan 2014 - Present
    Allston, Ma, Us
    The Harvard Innovation Lab offers entrepreneurs who have been accepted into the Venture Program the opportunity to be paired with a mentor. Advising venture teams on brand and growth strategy.
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  • Harvard Innovation Labs
    Brand Experience And Creative Director
    Harvard Innovation Labs Jan 2020 - Jun 2023
    Allston, Ma, Us
    Designed visual brand identity. Led development of brand strategy, brand experience, campaign and design. Brand and Design highlights include the annual President's Innovation Challenge(PIC), a venture competition, and an immersive audio-visual experience showcasing Harvard students and select alumni. Every year, PIC participants compete to win a share of $515,000 in prize funding.
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  • Laguna College Of Art And Design
    Board Of Governors
    Laguna College Of Art And Design Jan 2024 - Present
    Laguna Beach, Ca, Us
    Members of the Board of Governors participate in strategic guidance to the President’s Office to help position and elevate LCAD in the realm of Art and Design.
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  • Laguna College Of Art And Design
    Board Of Trustees | Marketing Committee Chair
    Laguna College Of Art And Design Sep 2022 - Jan 2024
    Laguna Beach, Ca, Us
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  • Laguna College Of Art And Design
    Member Board Of Trustees
    Laguna College Of Art And Design Jan 2022 - Sep 2022
    Laguna Beach, Ca, Us
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  • Ad Hoc Industries
    Founder And Creative Director
    Ad Hoc Industries May 2010 - Present
    Ad Hoc Industries is a creative agency with a highly curated approach to building brands. We create transformative solutions for companies by fusing business context with creative strategy and design. Our expertise combines keen aesthetics, design driven creative, strategic business savvy, and new media to create desirable, well differentiated brands. Established in 2010, the company operates virtually through an international network of creatives to cover a wide cross-section of industries. Whether it's Brand Consulting to startups, Commercials for VMWare, Graphic Design for the City of Boston's Transportation Campaigns, or creating Global Brand Campaigns for Barbados Tourism, we are adaptive. Ad Hoc morphs for each client's vision by building on-demand bespoke teams to craft solutions specifically for each project. This agile business model scales up or down easily, and is tailored to clients irrespective of size or stage of business.
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  • Naya
    Advisor | Investor
    Naya Nov 2019 - Present
    Boston, Massachusetts, Us
    The Naya platform uses AI and human-centered design to enable seamless collaboration on design and fabrication of product ideas. Founded in 2019 out of Harvard’s Design School, users are an array of creative teams launching kick-starter campaigns, new brands, and enterprise product and include R&D teams (Google and MillerKnoll).
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  • Futurebarbados
    Advisory Board Member
    Futurebarbados Oct 2021 - Present
    Advise on the development of strategy and policy. FutureBARBADOS is an initiative of the Prime Minister’s Office, an innovation incubator designed to fast-track the Government's stated vision to transform Barbados, and a catalyst for continued growth and sustainable development of the island nation.
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  • Barbados Tourism Authority
    Consulting Cmo
    Barbados Tourism Authority Apr 2012 - Present
    Retained on engagement to lead strategy, creative and execution of new global brand campaign for Barbados. The campaign features Rihanna and impacts the 2013 tourism season.Phase One results: Delivered on goal to generate global awareness and exposure for Barbados: The Barbados + Rihanna campaign has garnered 500M+ media impressions(earned), and 75% increase in Facebook fan-base, in 8 months since campaign kickoff November 2012.Phase two, ongoing. Executing strategy to capitalize on awareness, increase engagement, and convert to new travel bookings to Barbados (on and off visitor season).
  • Plae (Www.Goplae.Com)
    Advisor
    Plae (Www.Goplae.Com) Dec 2016 - Present
    San Francisco, California, Us
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  • Sasaki Foundation
    Advisory Council Member
    Sasaki Foundation Mar 2018 - Present
    Boston, Ma, Us
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  • Haymakers For Hope
    Brand Creative Advisor
    Haymakers For Hope Aug 2011 - Present
    Boston, Ma, Us
    Directing creative brand strategy and initiatives.Haymakers for Hope is a non-profit organization whose primary goal is to raise money and awareness for cancer research in a variety of ways, but primarily through charity boxing events. Until 501c3 certification, the organization is a subsidiary of Dana Farber and the Jimmy Fund, with all donations and proceeds going directly to the Jimmy Fund.
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  • Antebellum Pictures
    Executive Producer
    Antebellum Pictures Apr 2010 - Present
    Antebellum Pictures is an Independent Film Company based in NYC. Advisor on creative and business development. Executive producer for "We're Leaving", a short film which premiered as an official selection at the 2011 Sundance Film Festival. The film has subsequently been selected by 15 others including Toronto, LA and London Film Festivals. It is also selected for the Sundance Art House Project which will screen the film in 17 US cities, and has been picked up for programming with premium television channel, Canal Plus France.
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  • Ifooty
    Advisor
    Ifooty May 2010 - Jun 2014
    iFooty is the leading iPhone football/soccer tracking app in the world, and for over a year has held top 5 spots in the UK paid and free Lifestyle categories.
  • Signpost
    Consultant
    Signpost Feb 2011 - Apr 2013
    New York, Ny, Us
    Consultant with Signpost for business development of its merchant platform.Signpost is a community-driven social website that connects consumers with deals that matter to them, and helps merchants create relevant deals that they can market to the community. The site has received funding from Spark Capital, Google Ventures as well as angel investors.
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  • Ivy
    Advisor
    Ivy Jan 2011 - Apr 2013
    New York, New York, Us
    Positioned to be the premier global introduction network.
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  • Puma Ag
    Vice President, Global Footwear
    Puma Ag May 2008 - Mar 2010
    Herzogenaurach, De
    Inspire and lead global team of 125 Designers, Developers and Product Managers in Boston, London, Tokyo, and Herzogenaurach, Germany. Responsible for $1.8B (55% of company revenue). Review and signoff on all footwear design. Coordinate and implement overall footwear category mechandising plans. Formulate and manage multi-million dollar budget. Direct report to Board.
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  • Puma Ag
    Global Head, Product Management-Footwear Division
    Puma Ag Nov 2004 - May 2008
    Herzogenaurach, De
    Managed team of 25 International Product Managers in Boston, London and Herzogenaurach, Germany.Developed category objectives and strategy for Footwear Division, resulting in over 40% revenue growth from in 3 years. Increased gross margins to industry leading 52%(+).Reorganized overall footwear category structure to better align high growth potential industry segments in Football/Soccer, Running, Heritage and Motorsport. Established Puma in the “Big 3” in Football/Soccer category with World Cup success in 2006. Developed creative briefing system to integrate design, product positioning, and business goals.Briefed new product concepts to increase impact of brand message and marketing campaigns Initiated and executed strategic product lifecycle plan with global Sales and Merchandising teams Built strong customer relationships. Developed new structure for Global Key Account product team to increase speed to market and service to customers
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  • Puma Ag
    Group Head, International Product Management -Lifestyle Footwear
    Puma Ag Jul 2001 - Nov 2004
    Herzogenaurach, De
    Led team of 10 International Product Managers.Developed Lifestyle Footwear category objectives and strategy that achieved Footwear Division revenue growth from $200M to $600M with industry leading profit margins.Analyzed global business and industry structure, and managed response to key competitor productsDefined team goals to establish market leadership. Recruited new talent and rebuilt team to increase product management expertise and drive change.
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  • Puma Ag
    Global Strategic Planning
    Puma Ag Nov 1999 - Jul 2001
    Herzogenaurach, De
    Direct report to CEO. Managed several projects critical to strategic goals. Assisted CEO in researching, planning and execution of various initiatives, from assessment of potential acquistions or divestments, to product process flow within various divisionsManaged negotiation and acquisition of international licensees and closure of Canadian subsidiary. Responsible for reviewing and monitoring the strategic plans of International subsidiaries.
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  • A.T. Kearney
    Senior Management Consultant
    A.T. Kearney Sep 1998 - Nov 1999
    Chicago, Illinois, Us
    Consumer Industries and Retail Practice – Selected engagements. Chartered by six industry leaders in consumer goods to create proof of concept pilot for e-commerce start-up: an open architecture, standard-based Internet trading company that connected demand/supply chains globally. Developed and managed financial model of business plan. Presented viability of funding options to various internal stakeholders. Created “roadshow” marketing presentation for potential customers. Managed market/consumer segmentation workstream for $800M packaged goods company. Managed implementation of vision to be preeminent supplier of high quality value-added products and services to packaging industry. Identified processes to accelerate development of new higher value-added products.
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  • Pwc
    Senior Audit Associate
    Pwc Sep 1992 - Jul 1996
    Gb
    Specialized in High Technology, Software and Investment.Supervised audit teams on 2 initial public offerings for cutting edge software companies (average size $25M.) Supervised annual audit of $3.8B high yield growth fund for leading Investment Company.
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Adrian Gill Skills

Strategy Product Marketing Marketing Strategy Start Ups Product Management Management Business Strategy E Commerce Strategic Planning Leadership Business Development Creative Direction Merchandising Retail Digital Media Integrated Marketing Marketing Footwear Finance

Adrian Gill Education Details

  • Harvard Business School
    Harvard Business School
  • Northeastern University
    Northeastern University
    Accounting And Business/Management
  • Harrison College Barbados
    Harrison College Barbados

Frequently Asked Questions about Adrian Gill

What company does Adrian Gill work for?

Adrian Gill works for The Harvard & Mit Cooperative Society

What is Adrian Gill's role at the current company?

Adrian Gill's current role is Chief Marketing and Brand Officer.

What is Adrian Gill's email address?

Adrian Gill's email address is ad****@****ind.com

What is Adrian Gill's direct phone number?

Adrian Gill's direct phone number is +197839*****

What schools did Adrian Gill attend?

Adrian Gill attended Harvard Business School, Northeastern University, Harrison College Barbados.

What skills is Adrian Gill known for?

Adrian Gill has skills like Strategy, Product Marketing, Marketing Strategy, Start Ups, Product Management, Management, Business Strategy, E Commerce, Strategic Planning, Leadership, Business Development, Creative Direction.

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