Adrián Gómez Roque Email and Phone Number

Leading implementation of brand strategy among national territory through first line sales managers and sales force team. Identify, develop and track business opportunities and synergies within private and institutional channels.

Execute and oversee all sales and promotional activities in the country for cardiovascular portfolio – iPCSK9 monoclonal antibody. Leading the implementation of marketing strategies, cross functional collaboration and the national field salesforce action plans. Tracking and analysis of sales trends and KPIs for private market and government accounts (IMSS, ISSSTE and Decentralized Institutions), delivering annual growth vs 2020: +40% priv & +420% gov.

Leading a sales team deployed in half of Mexico City and Guanajuato, focused on cardiovascular & bone metabolism portfolio. Accountable of delivering results in private market and public institutions (Issste, Pemex, Semar, INR). Performance: growth rate aligned to the national average and market share above product target in private market. Top performance in the 2020 transition to multichannel approach and digital engagement with customers.

Maximizing business opportunities in strategic accounts by driving full portfolio – Oncology, Cardiovascular, Bone Metabolism, Nephrology- to a 36% growth in a 2-year period. Responsible of leading access strategy and negotiations with stakeholders in insurance, banks, health maintenance organizations, hospitals and infusion centers, increasing share vs competitors and granting access to drug formularies. Record-breaking speed in inclusion of top-priority launch product achieving access in 100%… Show more Maximizing business opportunities in strategic accounts by driving full portfolio – Oncology, Cardiovascular, Bone Metabolism, Nephrology- to a 36% growth in a 2-year period. Responsible of leading access strategy and negotiations with stakeholders in insurance, banks, health maintenance organizations, hospitals and infusion centers, increasing share vs competitors and granting access to drug formularies. Record-breaking speed in inclusion of top-priority launch product achieving access in 100% of targeted accounts. Show less

Awarded as *Top Sales Performances – Chairman’s Circle 2015* providing scientific advice to specialty care physicians with biotech drugs for the therapeutic areas of bone metabolism and nephrology at private hospitals and public institutions. Sustained growth in market share with full portfolio and annual average growth (values) of 30%.

Managing brand strategy for antidepressant products. Report of brand progress: sales performance and market share. Leadership within sales force to improve sales promotion messages at field work.

Award of *The best sales results of the year 2012 in the CNS Unit*. Business visit to physicians in private practice and decentralized hospitals to promote prescriptions of antidepressants, antipsychotics and treatment for erectile dysfunction. Keeping high performance of portfolio and generating growth of the market share versus competitors.

Negotiations with suppliers, elaboration of sales reports and collaboration in the development of promotional materials. Support in planning and control of annual budget. Creation of ERP tool for the unit, ensuring efficiency and effectiveness in the job’s responsibilities.

Apprentice for central nervous system. Implementation of sales and promotion strategies of antidepressant product, through visits to physicians in private practice and private hospitals. Contributing to the containment of the decline of the market share in my territory.