I’m an expert in managing digital products and their growth hacking through cultivating an effective product development culture.
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Cofundador | Co-CeoEpco WellnessMadrid, Es -
Founder | CeoDasana - B2C & Vidawell - B2B (Healthtech Startup) Mar 2017 - PresentMadrid, Comunidad De Madrid, EspañaResponsibilities as Founder: - Stakeholder management. Monitoring of the expectations of customers (over 3,000 per month), partners (2), and employees (over 20). Evaluation of the dissatisfaction rates of each one and their impact on the project.- KPIs and P&L analysis and strategic decision-making based on the results. (eg: reduction of operating costs by 45%). Responsibilities as Head of Operations & Growth:… Show more Responsibilities as Founder: - Stakeholder management. Monitoring of the expectations of customers (over 3,000 per month), partners (2), and employees (over 20). Evaluation of the dissatisfaction rates of each one and their impact on the project.- KPIs and P&L analysis and strategic decision-making based on the results. (eg: reduction of operating costs by 45%). Responsibilities as Head of Operations & Growth: - Coordination of product releases (6 successful product launches) (eg, changing the business model to a subscription-based model to decrease monthly customer turnover rate below 15%). - Launch of a mobile app on iOS and Android with more than 5,000 downloads in a 6 month period- Focus on improvement of customer experience which resulted in a rating of 4.7 (out of 5) in the App Store by more than 200 users.- Monitoring ongoing issues and needs for growth and work cross-functionally, collaborating with all teams - Product, Engineering, Marketing, Customer Service, Nutrition Services Team, etc - to deliver on those needs in your market.- Product development using Scrum methodology.- Problem-solving (ex: introducing payment in establishments for unbanked clients, which increased income by 20%). - Expanding the database to 20,000 users with influencer campaigns and advertising on social media such as Instagram and Facebook.- Definition of growth hacking strategies based on an AARRR Funnel. Over 20 strategies developed and executed (eg: referral program which resulted in a 25% increase of the repurchase rate). Show less
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Founder | Product OwnerFitry (Augmented Reality Startup) Jul 2016 - Mar 2017Ciudad De México, México
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Financial Planning ManagerWalmart Aug 2015 - Jun 2016Ciudad De México, México -
Financial Consulting ManagerEy Sep 2010 - Jun 2015Querétaro Arteaga, México Y Madrid, España
Adrián González Education Details
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Bachelor -
Iede Business SchoolMaster'S Degree
Frequently Asked Questions about Adrián González
What company does Adrián González work for?
Adrián González works for Epco Wellness
What is Adrián González's role at the current company?
Adrián González's current role is Cofundador | Co-CEO.
What schools did Adrián González attend?
Adrián González attended Universidad Europea De Madrid, Iede Business School.
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Adrián González
Greater Barcelona Metropolitan Area -
Adrián González
Director De Transformación, Excelencia E Innovación | Accesibilidad | Disrupción | Estrategia Del CambioGreater Madrid Metropolitan Area1technosite.es -
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