Adrian Guertner Email and Phone Number
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CMO and member of top management with over 15 years of experience reporting directly to the CEO, serving as a key contact for the executive board, group management, business units, and corporate functions. Over 25 years as a senior marketing executive in globally leading, publicly listed B2B and B2C companies across logistics, transport, energy, consumer goods, medical, and finance sectors.Led marketing teams of 50+ employees from over 20 nationalities, with 9 direct reports across more than 25 locations. Core competencies include strategic marketing, marketing planning, corporate branding, product marketing, online and offline marketing, multichannel campaigns, expos and events, creative design, performance marketing and automation, as well as revenue and lead management with marketing budgets exceeding EUR 100 million. Initiated a company-wide AI training program to empower all functions globally to leverage AI for improving daily operations. It enhanced efficiency, productivity, cost savings, and customer experience, delivering over EUR 6 million in value with a 7:1 ROI. Responsible for leadership, guidance, coaching, and the transformation of functions, teams, and services.Results-driven, decisive, and assertive leader with an entrepreneurial, hands-on, and solution-oriented mindset. Empathetic team player and enabler with an empowering and collaborative leadership style. Creates an inspiring vision that excites the team and stakeholders, fostering high-performance, KPI- and data-driven teams that innovate and continuously enhance solutions for measurable impact.
Ai Business School
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Member Of The Board Of AdvisorsAi Business School 2024 - PresentZürich Und Umgebung , ChAI Business School is dedicated to creating real impact and business value to organizations while mobilizing its people to become more successful in the fascinating world of AI, Data and Digitalization.
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Member Of The Board Of AdvisorsC-Level 2023 - PresentFreienbach, Schwyz, ChExecutive community for managers at executive board and board of directors level with 2500 top decision-makers from the largest 450 companies in Switzerland and the neighboring DACH region -
Cmo - Global Head Of Corporate Marketing & CommunicationKardex Jan 2018 - PresentZurich, ChGlobally responsible on Corporate & Divisional level with +50 people from +20 nationalities, 10 direct reports, at +20 locations, and a sincere budget. As part of the Top Management and direct report to the Group CEO, I work closely with Group Management and a dedicated focus to push forward Lead Generation and Revenue Contribution in the Marketing channels of EUR +100 M to the Business. I lead the function through a Digital & Team Transformation to bring performance and deliverables to the next level. I built up a fully automated and integrated Multi-Channel Marketing & Comms. Strategy for the upcoming 4 years to globally drive and rollout the Digital Footprint, Marketing Automation & the new Corporate CI/CD with a KPI- & data-driven mindset and dedicated budget allocation to maximize business success. Besides, I also steer strategy & supervise the 360°-implementation for all touchpoints and stakeholders for the stock exchange-listed Kardex and its sub-brands. -
Global Head Of MarketingVictorinox Jan 2014 - Dec 2018Schwyz, Schwyz, ChAs part of the Senior Management Team, I did drive the strategic and operational global marketing for Victorinox and Wenger. I was given the opportunity to build a large team of global experts in the field of Product Marketing, Communications, Trade Marketing, and Graphics. While driving all international product launches & promotions for both brands, I also steered strategy & multi-channel campaigns as well as Digital- & Online Marketing, E-Commerce, Offline, Event & Fairs, Shop-in-Shop & merchandising solutions, and establishing new global partnerships. In addition, the task included strategy and planning for Social Media and Blogger-, Influencer- & Testimonial Marketing. Overall, I worked closely with Top Management and Sales to steer strategy & the 360°-implementation for all touchpoints and stakeholders. -
Head Of Marketing & CommunicationIss Schweiz Jan 2011 - Dec 2014Zürich, ChMy job was to re-build and transform the marketing department, to drive performance, KPI‘s and digital skills to the next level, and to substantially reduce the cost structure. Reporting directly to the CEO of the company (12’000 employees) and leading a team of marketing experts, I was given the opportunity to develop a new verbal & visual market appearance, supervise the coherent corporate branding and to be responsible for external and internal multi-channel marketing & communications for all channels & stakeholders (on- and offline, pr, exhibitions, partnerships, translation services, etc.) -
Global Head Of Communication ServicesAlstom Power Jan 2008 - Dec 2011FrHired by my former boss at Phonak, I held Global marketing communication functions on business & sector level. I was running communication services which included steering the communication mix, managing creative and verbal market direction, processes, production and global implementation (online/offline, events, sponsoring and expo), ensuring a coherent brand experience including education of global marketing employees. I had leadership of international team members on various locations worldwide. -
Global Head Of Brand ManagementPhonak Jan 2007 - Dec 2008Stäfa, ChMy role was to develop, implement and supervise a new corporate identity & design for the Phonak brand including messaging. I was responsible for corporate imaging and the implementation of a coherent global branding including education of all marketing professionals worldwide. I held responsibility of the global marketing launches/campaigns for a product family, the worldwide POS solutions and the global PR work and advertising planning for trade press. I was deputy of the Marketing Communications Director. -
Marketing Manager Institutional Clients & Payment ServicesUbs Jan 2002 - Dec 2006Zurich, ChI held responsibility for the strategic & operational marketing planning for the businesses of “Institutional Clients” & “Payment Services”. While I was planning and executing the external & internal communication mix, I developed a new verbal & visual integrated market appearance for the business areas. This position as marketing accountable taught me to be fully responsible for relevant business areas and to manage demanding counter parts on all levels. -
Corporate Marketing ManagerAig Private Bank 1998 - 2002In my position, I did steer and execute the marketing & communication activities and was responsible for all exhibitions and events. Further I did develop and lead the bank’s worldwide public relations activities including the management of journalists. As key accountable, I was responsible for the marketing activities for various business areas incl. guidance of the department Directors.
Adrian Guertner Skills
Adrian Guertner Education Details
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Ikf Institut Für Kommunikation Und FührungMba In Business Engineering -
Sonova AcademyGeneral Leadership Training
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University Of LucerneExectutive Master In Services Marketing And Management
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SawiMarketingplaner
Frequently Asked Questions about Adrian Guertner
What company does Adrian Guertner work for?
Adrian Guertner works for Ai Business School
What is Adrian Guertner's role at the current company?
Adrian Guertner's current role is CMO, Transformation Leader, Brand Builder, People Focused, Performance & Data Driven.
What is Adrian Guertner's email address?
Adrian Guertner's email address is ad****@****tom.com
What is Adrian Guertner's direct phone number?
Adrian Guertner's direct phone number is +414181*****
What schools did Adrian Guertner attend?
Adrian Guertner attended Ikf Institut Für Kommunikation Und Führung, Sonova Academy, University Of Lucerne, Sawi.
What are some of Adrian Guertner's interests?
Adrian Guertner has interest in Leadership, Tourism, Corporate Identity, Integrated Communications, Corporate Branding, Golf, Business Development, Market Research, Corporate Communications, Running.
What skills is Adrian Guertner known for?
Adrian Guertner has skills like Marketing Communications, Marketing, Corporate Communications, Marketing Strategy, Integrated Marketing, Internal Communications, Brand Management, Corporate Branding, Leadership, Strategic Communications, B2b Marketing, Strategy.
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