● Lead Performance Marketing Digital Strategist & Head of Programmatic –Responsible for improving the ROI of our programmatic marketing and digital media spend across 16 marketing teams.● 2012 | 2016 - Held Senior Digital Strategist positions across multiple IBM business units● 2011 | 2012 - Digital Strategist for the IBM Commerce business unit● 2011 - Digital Transformation Manager - Lead the integration & migration of Sterling Commerce digital marketing systems, Infrastructure and process to IBMs Please message me for more details.

● Development of digital marketing strategy for Europe, Middle East and Africa● Responsible for the localisation & management of 6 local market websites● Managed a team of in-house developers for digital marketing support services and web maintenanceo Email marketing, SEO strategies and content marketing platforms, digital campaign landing pages, display media, $1M paid search budgeto Developed an in-house system to centralise the management of marketing offers across all EMEA sites driving a 30% increase in marketing responses and validated marketing created revenue● YOY increase in VLRC (Validated Leads Revenue Created)● Focus on Inbound marketing to improve continuous grows in organic visibility (SEO, Social Marketing)● Driving cultural change in marketing from outbound to inbound enabling marketing experts across the business to contribute towards social media and SEO● Drove adoption of digital innovation

* Lead Global e-Marketing activities for a B2E/B2B/B2C security software company * Responsible for design, development and maintenance of the e-Marketing Infrastructure including corporate website, lead generation engine, intranet and Partner/Alliance Portals * Lead design and development of a broad range of interactive and e-Marketing Systems including: : Search Engine Optimisation on PortWise.com and syndicated sites : Development of lead generation/grading and grooming system : Creation of Google AdWord and Overture campaigns : Development of marketing compliment to SalesForce.com : Built automated marketing metric system to monitor and measure ROI : Developed a rich media program e.g. Podcasts, Flash Demos etc

During these years I developed a number of commercial websites adopting industry leading web technology and design.Clients Included:Frontline Security SolutionsWorld Wide Media GroupInsights