Adrian Randall Email & Phone Number

Australia

Melbourne, Victoria, Australia

Melbourne, Australia

Recruited to drive the category, trade marketing and customer business focus within the company. Instigated and delivered customer business plans across all keys accounts to deliver growth to the category. Delivered actionable shopper insights to feed into category plans and created category growth driver model for the business.- Delivered growth across key categories through shopper focused customer business plans- Delivered Customer Business Plans across all key accounts -… Show more Recruited to drive the category, trade marketing and customer business focus within the company. Instigated and delivered customer business plans across all keys accounts to deliver growth to the category. Delivered actionable shopper insights to feed into category plans and created category growth driver model for the business.- Delivered growth across key categories through shopper focused customer business plans- Delivered Customer Business Plans across all key accounts - Developed and managed design facility that delivered consumer and shopper media - Delivered ‘Gold’ activations with a positive ROI - Implemented and sustainably evolved the gifting program Show less

Melbourne, Australia

Contracted into the role to provide thought leadership to clients and deliver clear strategic direction, vision and outcomes from research projects- Delivery of Kmart brand equity tracking insights - Focus on new client development

Melbourne, Australia

Recruited into the role to deliver sustainable growth across shelf seafood and shelf vegetables categories – RSV $800M. Responsible for developing joint category growth plans with retailers through the utilisation of customer research and analysis.- Joint Business Plans developed with the major accounts - Led all retailer range reviews across 3 categories - Led category section of Integrated Business Planning

Singapore

Recruited to manage client spend budget of $7M SGD and drive growth across a regional client base. Leadership of team that designed and conducted retail and shopper research, enabling clients to unlock growth and provide solutions to customers.- Delivery and continued improvement of core Nokia retail tracker - Won Purchase Decision Journey project for J&J across 8 markets - Won and developed a multiple market shopper project with TWE - Built and developed a high performing… Show more Recruited to manage client spend budget of $7M SGD and drive growth across a regional client base. Leadership of team that designed and conducted retail and shopper research, enabling clients to unlock growth and provide solutions to customers.- Delivery and continued improvement of core Nokia retail tracker - Won Purchase Decision Journey project for J&J across 8 markets - Won and developed a multiple market shopper project with TWE - Built and developed a high performing team Show less

Melbourne, Aus

Recruited into newly created role to develop shopper / customer knowledge, capability and to drive shopper-based activation into trade. Embedded category and shopper insight usage across category, trade marketing, key account and marketing teams to focus opportunities for growth. Integral in customer and joint business planning across customer base.- Delivered a ‘perfect store’ program based on extensive shopper tracking - Built shopper capability through customer marketing team… Show more Recruited into newly created role to develop shopper / customer knowledge, capability and to drive shopper-based activation into trade. Embedded category and shopper insight usage across category, trade marketing, key account and marketing teams to focus opportunities for growth. Integral in customer and joint business planning across customer base.- Delivered a ‘perfect store’ program based on extensive shopper tracking - Built shopper capability through customer marketing team and sales account managers - Delivered on-premise consumer trade segmentation - Development of virtual ‘test bed’ for packs / category testing Show less

Singapore

Promoted to influence top-tier business results through being the voice of the shopper in the sales organisation; and driving shopper-centric sales plans and programs across Asia Pacific.- Led the activation and commercialisation of shopper insights, - Embedded Winning at Point of Buying 5S model - Led joint business planning with Tesco Malaysia - Segmentation of market retail universe into shopper-based retail environments - Implementation of ‘test bed’ of… Show more Promoted to influence top-tier business results through being the voice of the shopper in the sales organisation; and driving shopper-centric sales plans and programs across Asia Pacific.- Led the activation and commercialisation of shopper insights, - Embedded Winning at Point of Buying 5S model - Led joint business planning with Tesco Malaysia - Segmentation of market retail universe into shopper-based retail environments - Implementation of ‘test bed’ of traditional trade stores Show less

Melbourne, Australia

Delivering actionable shopper behaviour research across Category, Marketing and Accounts teams, in order to create value to customers and Kraft Foods. Responsibility for Trade Marketing team.

Melbourne, Aus

Building and developing the scope and success of a category management and insights consultancy that achieved $1M in turnover after the second year.

London Uk

Managed $2.5m spend on quantitative tracking and insight sources to deliver trade-based opportunities across the on and off premise channels

Bsc Honours, Geography

Institute For Sustainability Leadership - Business Sustainability Management