🗣️ “𝙏𝙝𝙚 𝙥𝙤𝙨𝙩𝙨 𝙖𝙧𝙚 𝙫𝙚𝙧𝙮 𝙣𝙞𝙘𝙚, 𝙗𝙪𝙩 𝙬𝙚'𝙧𝙚 𝙣𝙤𝙩 𝙗𝙚𝙞𝙣𝙜 𝙥𝙧𝙤𝙛𝙞𝙩𝙖𝙗𝙡𝙚”This was the last thing the client said just before shaking our hands and leaving the agency forever.At that time, I led a team of eleven people as Director of a digital department. Even with a decade of experience in advertising and having worked with +120 brands, what he said made me question everything I thought I knew about marketing.Thus began my obsession with delivering real results and saying goodbye to vanity metrics on social media (likes, followers, comments…), specializing in Lead Generation, Sales Funnels, and Marketing Automation.I decided to put into practice what I learned by creating my own brands, with their due promotion: YouTube channel, podcast, and even writing a book (#1 in the Music Industry, Amazon Mexico).It was only after experiencing firsthand what it means to have your own business that I discovered the real problem: there is a disconnect between prospecting and closing sales:𝘈 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘵𝘦𝘢𝘮 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘴 𝘴𝘰𝘮𝘦 𝘭𝘦𝘢𝘥𝘴 (𝘸𝘩𝘰 𝘥𝘰𝘯'𝘵 𝘦𝘷𝘦𝘯 𝘳𝘦𝘮𝘦𝘮𝘣𝘦𝘳 𝘴𝘪𝘨𝘯𝘪𝘯𝘨 𝘶𝘱) 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘴𝘢𝘭𝘦𝘴 𝘵𝘦𝘢𝘮 𝘧𝘢𝘪𝘭𝘴 𝘵𝘰 𝘤𝘰𝘯𝘵𝘢𝘤𝘵 𝘵𝘩𝘰𝘴𝘦 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘦𝘥 𝘪𝘯 𝘵𝘪𝘮𝘦.The right thing to do is for Marketing and Sales to work together to sell more. 🫱🏼‍🫲🏽📈 This is the story of Optimination, the SMARKETING™ (Sales + Marketing) Consulting firm that helps B2B companies make their entire sales process, from lead capture to closing, happen in-house, without relying on referrals or advertising agencies.Our focus on ROI and proven methodologies have allowed us to collaborate in closing +$30M USD of clients.If you have a B2B company without a marketing team/strategy and you're ready to attract more clients and close more sales, Optimination is for you. Let's talk! 💬