Adrian Kaplan Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

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San Francisco, Ca, Us

• I served as CMO and was responsible for all global marketing activities, building a world-class brand and driving demand across both the B2B (employer advertiser) and B2C (job seeker) sides of the business• As GM of Glassdoor's International business, I was responsible for defining the strategy and managing the P&L of our efforts across EMEA, LatAm, and APAC. This is one of the fastest growing parts of Glassdoor's business, doubling revenue in 2018 and representing XX% of overall revenue• Oversaw a budget of $XXM and managed a team of ~70 marketers across the US and EMEA, covering product marketing, demand generation, marketing operations and analytics, performance marketing, brand, and corporate communications

San Francisco, Ca, Us

• Glassdoor’s mission is to help people everywhere find a job and company they love. We empower nearly 50M consumers each month with proprietary data to aid them in their job search and drive value to employers by helping them attract qualified applicants• I was the founding member of the Business Operations team, was promoted to the Executive Team within my first year, and have continued to expand my responsibilities, which now include our Analytics and Sales Insights functions• These teams consist of 20+ professionals and are responsible for driving critical cross-functional strategic and operational initiatives across the business. My teams are also responsible for business lines representing ~50% of revenue, including our Job Advertising, Self-Service, and Display businessesKey accomplishments include:• Sold Glassdoor to Recruit Holdings for $1.2B in 2018• Led development of long-term company strategy• Developed Job Advertising business strategy and led execution, working with product, marketing, customer success, and sales teams to grow business 50%+ in first year• Grew Self-Serve business 85% y/y• Created churn model and executed on cross-functional plan for improving retention• Built ROI models to support profitable online and offline (TV, radio) marketing efforts• Drove GTM profitability, restructuring sales force and streamlining sales motions

San Francisco, California, Us

• First business hire at Sequoia-backed mobile games company, integral to scaling company from 7 to nearly 200 employees and revenue of $100M+• Responsible for key finance, revenue, and marketing activities, overseeing a team of 65 across finance, analytics, marketing, and product functions• Built the finance team from the ground up, developing financial forecasting models, establishing financial planning processes, strengthening accounting capabilities, and leading fundraising• Created go-to-market strategies for 40+ products, growing installed base to over 150M through a variety of paid, cross-promotion, and organic channels. Profitably managed annual marketing budget using proprietary SQL-based analytics system and lifetime value model

San Jose, Ca, Us

Assessed variety of investment opportunities and developed strategic recommendations for Cisco Corporate Development group, with focus on digital media businesses

San Francisco, Ca, Us

• Evaluated and monitored investments for a $5BN technology-focused private equity fund• Managed all aspects of M&A process, including: conducting business due diligence; managing diligence advisors; building financial models; creating reports for internal investment reviews; raising debt financing; negotiating legal agreements; developing work plans; and managing junior associates• Assisted management at portfolio companies with M&A activities and other strategic initiatives• Selected transaction experience: growth equity buy-out of AdvancedMD, $40M investment in Blue Coat Systems, add-on acquisition of Centennial Software by portfolio company FrontRange Solutions, sale of portfolio company Metrologic Instruments to Honeywell International

Boston, Ma, Us

• Advised clients on M&A and corporate strategy projects across a broad range of industries• Primary responsibilities included: developing financial models, conducting primary and secondary research, assessing market dynamics, and presenting findings to clients and internal L.E.K. teams• Received top performance rating in 12, 18, 24, and 30-month reviews• Spent six months in Melbourne office as part of company program for top-performing employees

Mba, Business

Sc. B., Electrical Engineering