Adrian Liotine Email & Phone Number

Argentina

Latinoamerica

Developed and led a new team of 15 people responsible for developing growth strategies to support and expand the business across mining, municipal, residential and industrial markets in Latin America. The team achieved double-digit growth year over year, contributing to a $250M business. Conducted market intelligence analysis and leveraged data-driven insights to identify trends and growth opportunities based on customer needs. Launched the Xylem University program to train the commercial team through webinars, including the first third-party initiative, a 'Consultative Training Program' to pursue key account plan. Reestablished participation in Tier 1 tradeshows across Latin America, hosting four major events annually. Organized annual regional staff meetings for nearly 100 participants. Additionally, developed new content and marketing assets, including case studies, product value proposition tools, and regional documentation, which increased our social media presence from 500 to 15,000 followers.

Latinoamerica

Managed the submersible FLYGT PUMPS business across the region, overseeing $35M in revenue by implementing strategies and tactics to support the commercial team. Developed a new business model in the renewable energy segment, focusing on Small Hydro applications. Led commercial continuous improvement projects aimed at enhancing commercial efficiency and increasing market share. Pioneered innovation in the municipal market by launching the first intelligent pumping solution, deploying over 100 units across Latin America.

Latinoamerica

Organized and led the 'Monitoring & Control Business Unit' within the company, where the team introduced integrated technology solutions by offering comprehensive packages to customers. Realigned the business by optimizing the organizational structure, recruiting new product and project managers, and coaching a team of eight, who became recognized as subject matter experts. Developed new partnerships and channels, while implementing an aftermarket service coverage strategy. Maximized profitability through product cost analysis, compliance with legislation, and competitive offerings, growing the business to $5.5M, an increase of nearly 40%.

Argentina

Led the support for the Industrial Solutions business unit, managing a $20M electrical product portfolio. Tracked the full P&L, including sales, profit, budget, and new product introductions targets. Defined the right product portfolio to meet local and regional market needs. Introduced the first IEC MV switchgear from China into the Latin American market, achieving $1M in revenue within the first two years. Secured the largest order for low voltage switchgear, valued at $0.7M, for the energy sector. Successfully completed the localization process plan for the assembly and construction of medium voltage panelboards by applying lean assessment methodologies in the factory. Achieved over 40% total revenue growth in the last year and set a record for new product introduction KPIs, with a +120% increase.

Argentina

Conducted the Service and Aftermarket business unit, managing a diverse product portfolio including distribution and automation projects, telecom products, building automation systems, and energy efficiency services. My team achieved $7M in turnover in 2007, overseeing key KPIs such as sales, contribution margin, and budget. Expanded the product and service offerings by introducing new sales channels and strategic partners to deliver comprehensive solutions to customers.

Argentina

Led the Product Marketing team responsible for delivering the full power distribution equipment portfolio, including medium voltage protection, and low and medium voltage switchgear. My team achieved a turnover of $12M by collaborating with public utilities, power plants, oil & gas companies and large industries. I implemented marketing strategies to introduce new product technologies and expand the portfolio. Additionally, I provided ongoing coaching and training programs to sales teams to enhance their confidence in supporting the business.

Argentina

Sales Engineer responsible for covering the northern Buenos Aires area and managing the full product portfolio (breakers, contactors, sensors, PLC´s, variable frequency drives). Supported all sales channels, including distributors, panel builders, system integrators, OEMs, and industries (automotive plants, steel industry, food & beverage, pharma, pulp & paper). Achieved a $2M turnover by developing new customers and sales channels. Additionally, supported product launches and commercial promotions with distributors.

Argentina

I led the most important product management department in the company within the industrial control area, achieving a revenue figure of $10M. I worked in operational marketing and technical support for the complete product portfolio including contactors, thermal relays, and motor starters. My goal was developing the marketing and commercialization plan for the new "Tesys" contactor line, achieving market leadership against the most significant historical competitor. I also developed sales campaigns for distributors, promotions, commercial presentations, and training programs.

Argentina

Managed the power quality measurement product line, providing technical and commercial support, preparing quotes, and advising consultants and end-users. Achieved a record $1M in sales. Led start-ups and installations across industries such as cement, oil and gas, food and beverage, and automotive. Directed operational marketing, including product positioning, pricing, competitor analysis, product launches, and training for sales teams and customers.

Argentina

Led the manufacturing and quality control process of electronic and security products for the electric utility market (medium voltage meters, capacitive detectors, telescoping sticks, etc). Participated in the design of new product prototypes. Worked on product lab routine testing according to the IEC standards.

Postgraduate Degree, Marketing

Electrical Engineering, Engineer

Ingeniero Electricista, Electrical And Electronics Engineering

Electrical Technician, Tecnología/Técnico De Ingeniería Eléctrica, Electrónica Y De Comunicaciones