Strategic Marketing & Digital Leadership: Spearheaded the development and execution of comprehensive marketing strategies, incorporating advanced digital and social media tactics to achieve business objectives. Significantly enhanced brand visibility across markets, driving sustained revenue growth. Global Marketing & Digital Governance: Established comprehensive governance frameworks for marketing practices, ensuring global brand consistency and seamless integration of digital… Show more Strategic Marketing & Digital Leadership: Spearheaded the development and execution of comprehensive marketing strategies, incorporating advanced digital and social media tactics to achieve business objectives. Significantly enhanced brand visibility across markets, driving sustained revenue growth. Global Marketing & Digital Governance: Established comprehensive governance frameworks for marketing practices, ensuring global brand consistency and seamless integration of digital campaigns. Community Development & Stakeholder Engagement: Pioneered the creation and nurturing of dynamic online communities, significantly boosting brand engagement and loyalty. Employed a strategic mix of social media platforms and innovative content formats to broaden reach and deepen market penetration.Content Leadership & Marketing Innovation: Directed the formulation of forward-thinking content strategies, leveraging impactful narratives to captivate global audiences and drive sales conversions. Championed the adoption of cutting-edge technologies, including AI-driven tools and implementations.Management Consulting & Agency Leadership: Provided strategic management consulting services, guiding businesses in optimizing marketing operations and digital transformation initiatives.Integrated Marketing Solutions & Cross-Functional Synergy: Facilitated cross-departmental collaboration to integrate social media and digital marketing strategies with broader marketing and business goals. Worked closely with sales, product development, and customer service teams. Show less

Digital Strategy: Spearheaded digital marketing and lead generation campaigns, aligning startups with their target audience and fostering brand growth in a digital-first environment.Operational Efficiency: Introduced digital solutions to streamline operations, significantly enhancing efficiency and fostering a culture of innovation.Strategic Engagement: Crafted and executed robust multi-channel digital marketing campaigns, significantly enhancing brand visibility and engagement… Show more Digital Strategy: Spearheaded digital marketing and lead generation campaigns, aligning startups with their target audience and fostering brand growth in a digital-first environment.Operational Efficiency: Introduced digital solutions to streamline operations, significantly enhancing efficiency and fostering a culture of innovation.Strategic Engagement: Crafted and executed robust multi-channel digital marketing campaigns, significantly enhancing brand visibility and engagement through targeted content for branding and educational outreach.Innovation and Collaboration: Partnered with cross-functional teams to ideate and implement digital tools, improving user experience and meeting organizational goals.Analytics-Driven Strategy: Guided digital marketing strategies with a focus on analytics and data insights, adjusting to market dynamics and startup needs, thereby ensuring sustained alignment with strategic goals. Show less

Mentor and committee advisor for the City of Hamilton's Starter Company Plus entrepreneur grant program.Financial Analysis & Oversight: Conducted in-depth reviews of financial documents to ensure fiscal responsibility, compliance, and viability of potential grantees.Grant Allocation: Made critical decisions regarding grant distribution based on comprehensive assessments of business plans and financial stability, showcasing financial acumen and risk management.Mentorship… Show more Mentor and committee advisor for the City of Hamilton's Starter Company Plus entrepreneur grant program.Financial Analysis & Oversight: Conducted in-depth reviews of financial documents to ensure fiscal responsibility, compliance, and viability of potential grantees.Grant Allocation: Made critical decisions regarding grant distribution based on comprehensive assessments of business plans and financial stability, showcasing financial acumen and risk management.Mentorship & Training: Offered mentorship and guidance to startups, highlighting expertise in guiding entrepreneurial ventures towards success and sustainability.Strategic Decision-Making: Played an instrumental role on the advisory board in shaping grant policies and directions, emphasizing governance and strategic planning.Advocacy for Innovation: Championed innovative business strategies, underscoring the significance of modern, adaptive, and efficient approaches in startup ventures. Show less

Strategic Community Management: Led global account management and community engagement for BlackBerry, overseeing major channels like @BlackBerry (3M+ followers), BlackBerry's Facebook (29M+ Likes), and BlackBerry Google+ (70,000+ fans),Growth and Engagement: Successfully expanded the Facebook community by 2,1M Likes and Twitter by 1M, emphasizing a proven track record in fostering engagement and broadening brand reach in digital spaces. Content Strategy & Consistency:… Show more Strategic Community Management: Led global account management and community engagement for BlackBerry, overseeing major channels like @BlackBerry (3M+ followers), BlackBerry's Facebook (29M+ Likes), and BlackBerry Google+ (70,000+ fans),Growth and Engagement: Successfully expanded the Facebook community by 2,1M Likes and Twitter by 1M, emphasizing a proven track record in fostering engagement and broadening brand reach in digital spaces. Content Strategy & Consistency: Established and managed a bi-weekly content publishing process, ensuring regular content updates and brand engagement across all social media channels, aligning with the importance of continuous public-facing communication.Record Performance: Orchestrated the creation and execution of BlackBerry's highest-performing Tweet, garnering 30,000+ retweets within 24 hours.Digital Leadership and Innovation: Demonstrated a proactive approach in driving digital innovation, pioneering content strategies, and engagement initiatives to position BlackBerry at the forefront of social media communication. Show less

• Conceptualized, defined, pitched, and launched July Creative, a creative firm, as Co-Founder and Creative Partner.• Primarily focused on highly tailored boutique strategies in support of client needs and business problems. • Executed effective content creation, social media planning, research, performance monitoring and training.• Developed, launched and cultivated online social media campaigns as well as all-relative and critical creative collateral.

Summer Co-Op for post graduate program• Wrote press releases, monthly programming highlights and executed media relations. Published on CTV’s Media Site and distributed to journalists.• Performed daily media monitoring, media coverage clipping and reporting for MuchMusic, MuchMore and MTV Canada programming, talent and network initiatives.• Worked as part of the core MuchMusic Video Awards publicity team and played an integral role in media relations. • Pitched stories and… Show more Summer Co-Op for post graduate program• Wrote press releases, monthly programming highlights and executed media relations. Published on CTV’s Media Site and distributed to journalists.• Performed daily media monitoring, media coverage clipping and reporting for MuchMusic, MuchMore and MTV Canada programming, talent and network initiatives.• Worked as part of the core MuchMusic Video Awards publicity team and played an integral role in media relations. • Pitched stories and programming to relevant media outlets and journalists. Show less

Worked in tandem with cross functional teams on marketing and promotion campaigns for Q107 & AM640.

• Managed station’s budget within a $10.6MM Students Union.• Wrote press releases when needed for station promotion.• Created and managed station’s social media/networking connection.• Developed and managed station events on and off campus.• Developed and implemented promotional materials.

• Wrote and edited content for a radio show spanning 1.5 hours weekly.• Created creative content and presented it to students.• Completed air checks on a weekly basis.• Operated technical equipment in a high paced environment.• Created promotional material.