As pioneers in the communications industry, CTAPPS has been designing and developing integrated telecommunication solutions, helping businesses such as Telcos, ASP and Corporations to create customers engagement with the aim of building loyalty. 1. Crafting and suggesting short and long-term actionable plans with the CEO.2. Conducting regular, in-depth analyses of the company's policies and processes to ascertain strengths and shortcomings.3. Analysing and reformulating existing and promising business contracts to maximise turnover.4. Scrutinising the market to elucidate customers’ needs, competitors' activities, and promising avenues that have not yet been explored.5. Inspecting company finances to identify trends and set reasonable targets.6. Analysing and reformulating company’s business practices.7. Developing new business models for the company.8. Reviewing and monitoring strategies of the company as it regards sales, advertising, marketing, and other related fields of business.9. Communicating strategies with staff to obtain their buy-in.10. Training staff in appropriate techniques to support and to ensure the achievement of business strategies.11. Reviewing progress using standardised metrics.12. Compiling detailed reports that capture successes and opportunities.13. Serves as company’s liaison with its personnel as it has to do with business potentials; opportunities, and problem resolution.

Mellow was established in 2011 as a one-stop-shop for children's wear for parents. We began with offering our collection of sleepwear at retail stores and today, we are present at many popular selected retail stores such as Isetan and Parkson.1. Crafting and suggesting short and long-term actionable plans with the CEO.2. Conducting regular, in-depth analyses of the company's policies and processes to ascertain strengths and shortcomings.3. Analysing and reformulating existing and promising business contracts to maximise turnover.4. Scrutinising the market to elucidate customers’ needs, competitors' activities, and promising avenues that have not yet been explored.5. Reviewing and monitoring strategies of the company as it regards sales, advertising, marketing, and other related fields of business.6. Developing suitable digital marketing strategies based on company’s business models.7. Evaluating brands' target to identify the social media channels that would provide the best opportunities for customer engagement.8. Calculating company’s return on ad spend (ROAS) and comparing it against industry averages.9. Evaluating company’s marketing budgets and allocating spending on various marketing needs accordingly.10. Assessing company’s current digital marketing strategies and suggesting improvements accordingly.11. Inspecting company finances to identify trends and set reasonable targets.12. Communicating strategies with staff to obtain their buy-in.13. Training staff in appropriate techniques to support and to ensure the achievement of business strategies.

1. Creating, communicating, and implementing the company’s vision, mission, culture, and overall direction.2. Leading the development and implementation of the overall company’s strategy.3. Soliciting advice and guidance, when appropriate, from a Board of Directors.4. Formulating and implementing the strategic plan that guides the direction of the company and business.5. Overseeing the complete operation of company in accordance with the direction established in the strategic plans.6. Develop and implement operational policies and a strategic plan.7. Evaluating the success of the company in reaching its goals.8. Looking at potential acquisitions or the sale of the company under circumstances that will enhance shareholder value.9. Building alliances and partnerships with other companies or organisations.

- Start-up offices in Malaysia, Thailand and Cambodia.- Manage all the necessary documentation and filing for the new company setup including legal, taxation, banking, accounting and others licensing. - Plan and develop new gateway connection with MNO (Mobile Network Operator).- Develop and implement digital marketing strategy, plan and budget according to objectives. - Develop and nurture long term relationship with in house teams and external vendors and partners. - Execute strategic tasks and monitoring outcomes.

Managed to get the office start-up in 3 months and hired the necessary personnel in 6 months.Managed to establish new business line and setup the sales/marketing team within 6 months and growth the company's annual revenue to RM1M- Start-up offices in Malaysia, recruit top and middle management personnel for the offices.- Starting up a totally new company from ground up including hiring people in the operations department and sales/marketing department.- Manage and establish digital marketing and event business in the company.- Strategize for the whole company and responsible for all profit and loss in the company.- Perform risk mitigation.- Prepare implement and manage marketing strategy and budget.- Develop programs with quantifiable objectives to measure results.- Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth.

Grew company annual gross revenue from RM3M to RM20M and net profit from RM300K to RM4MUtilized extensive knowledge and skill of management/financial to significantly improve company structure, procedure and financial status which assist and lead company to IPO exercise- Facilitate growth, sales, and marketing strategies at an organization.- Increase revenue generation.- Reduce company operation expenditure and minimize all the unnecessary costs.- Perform risk mitigation.- Prepare overall marketing strategy.- Develop programs with quantifiable objectives to measure results.- Implement and manage marketing budget.- Leverage data and analytics to drive insights.- Modify or redirect business intelligence strategy.- Oversee and direct the efforts of the marketing team.- Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth.- Oversee the development of new products.- Create product roadmap.- Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates.

Planned and launched Mobile Newspaper project with Maxis and this project estimate will bring RM500K income per year- Achieves operational objectives by contributing information and recommendations to strategic plans and reviews;- Prepare and complete action plans and implementing production, productivity, quality, and customer-service standards including resolving problems, completing audits, identifying trends, determining system improvements and implementing change.- Effectively manage and coordinate people, activities and resources in order to maximize the successful operations of communities within the region.- Works closely with the Business Hosting Director to determine regional operating objectives and plans to achieve them.- Assist Business Hosting Director in generating and maintaining from business hosting project to meet the project financial requirements.- Forge strong relationships with existing and potential partners and stakeholders to gain a better understanding of their future plans and needs.- Increase market and customer awareness of company current and future solutions gaining customer mind share and providing feedback to R&D teams on APAC market directions and future customer needs.

Distinguished for developing a qualified of RM10M for a new line of businesses.- Administer and develop high value mobile services and products includingcontents, VAS/OSS and etc to achieve the overall objectives for the company.- Develop a formal strategy for identifying opportunities including business plans,marketing events, financial budget and workshops.- Forge strong relationships with existing and potential customers to gain a betterunderstanding of their future plans and needs as well as implement formalopportunity management aligned with the clients’ overall account plans.- Increase market and customer awareness of company current and futuresolutions gaining customer mind share and providing feedback to R&D teams onAPAC market directions and future customer needs.- Work closely with sales managers to identify which of their clients can beclassified as prospects for higher value managed services that have a strong focuson delivering business benefits.- Develop vertical and horizontal market segmentation and go-to-market strategies.