Co-Founder & CEO at ROAD ConsultancyAt ROAD, we’re on a mission to transform the APAC media landscape by expanding choices and introducing innovative, impactful ad tech solutions. We partner with global ad tech vendors who are making real strides in the industry, helping them establish a presence in APAC. Through these partnerships, we empower brands, publishers, and marketers to challenge the status quo and achieve better, more measurable results.With over 25 years of global experience in the media industry, I am a driven and results-focused professional with a proven track record in strategy, digital transformation, and revenue growth. I excel in building high-performing commercial and sales organizations, managing large teams, and fostering strong relationships. My passion lies in creating value, driving innovation, and continually pushing for excellence in all areas of business.
Road Consultancy
View- Website:
- roadconsultancy.com.au
- Employees:
- 5
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Co-Founder And CeoRoad ConsultancySydney, Nsw, Au
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Co-Founder & CeoRoad Consultancy Oct 2024 - PresentSydney, New South Wales, AustraliaROAD Consultancy partners with carefully chosen advertising technology vendors who share our purpose and values of providing enhanced choices and driving better outcomes. We’re committed to providing easy, unparalleled access to industry leading technology across key disciplines, ultimately empowering forward thinking marketers to challenge the status quo.
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Co-Founder & AuthorFifur Media Feb 2024 - PresentSydney, New South Wales, AustraliaCo-writing and publishing fun, educational and heart-warming stories for children through the lens of sport.
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Regional Sales Director, Publishers & Platforms, JapacOracle Mar 2018 - Aug 2024Sydney, AustraliaFormerly MOAT & Grapeshot, now Oracle Advertising & CX - brings together data and technology to help companies drive better business outcomes through digital advertising.Driving growth amongst enterprise sell side media partners across platforms, broadcasters & publishers across the suite of Oracle Advertising activation & measurement products, including Moat Analytics, Oracle Contextual Intelligence & Bot Filtration.Throughout my time at Oracle Advertising I have led new business sales, business development, retention and expansion efforts of our publisher/sell side/Brand SaaS partnerships across the JAPAC region. -
Iab Ad Effectiveness Council MemberIab Australia Jan 2020 - Feb 2021Sydney, New South Wales, Australia -
Head Of Client DevelopmentXaxis Jan 2017 - Mar 2018Sydney, AustraliaXaxis is a global digital media division of GroupM that programmatically connects advertisers to audiences across all addressable channels.My role was to work closely with and advise all GroupM's Tier 1 brand clients on their use of Xaxis, programmatic and data with a view to driving increased commercial investment in Xaxis.Responsible for leading the launch and adoption of mPlatform, with specific focus on GroupM's largest agency group - Mediacom. Curating the GTM collateral, team training and up-skilling as well as working closely with all major Mediacom advertisers directly on their programmatic, data and adtech media journey. -
Commercial DirectorRombii Feb 2013 - Jan 2017SydneyRombii is a digital media and marketing services company with a focus on the tech space. Rombii helps tech vendors engage, nurture and build sales relationships with IT buyers - specialising in introducing exciting new adtech to the ANZ and APAC market ranging from a tailored B2B programmatic solution, SaaS Web Analytics, digital led demand generation, ABM and content marketing solutions. I was brought in as employee No.2 to fast track growth by focusing on expanding commercial partners, increasing advertising clients, building a sales team and ultimately growing revenues.Launched APAC's first B2B Programmatic offering.Expanded the business to 20 employees and opened a Singapore office. -
Head Of SalesHaymarket Media Group May 2012 - Feb 2013Sydney, AustraliaI was brought on to manage the sales team for the Technology division within Haymarket Australia reporting to the MD - leading the commercial team, setting targets, curating the GTM strategy and directly managing x5 IT brand key accounts. -
Head Of Emerging SolutionsIdg Communications Apr 2011 - Mar 2012London, United KingdomIDG are the worlds largest tech publisher.I was promoted from within to lead the commercial development of a new creative solutions division.Responsibilities include bringing creative solutions to the B2C tech market for emerging platforms such as mobile, digital and social media. My main remit is working with IDG's tier 1 clients on innovative marketing campaigns across all of IDG's brands. -
Advertising/Sales Manager - Pc Advisor (Pc World)Idg Communications Oct 2007 - Apr 2011London, United KingdomResponsible for all digital, mobile and offline advertising revenue for the largest PC brand in the UK. Managing and motivating a team of 4 sales staff to hit monthly, quarterly and annual revenue targets.Responsibilities also include: - regular reporting and forecasting to Publisher and MD- recruitment and development of sales staff - management of print flat plan and online inventory - management of relationships with 3rd party partners- brand development - mobile & social media progression- account management of PCA's tier 1 clients
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Deputy Ad ManagerIdg Communications Oct 2005 - Oct 2007Supporting the Ad Manager with all responsibilities whilst managing my aim accounts.
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Senior Account ManagerIdg Communications Oct 2004 - Oct 2005
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Account ManagerIdg Communications Oct 2003 - Oct 2004
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Product ManagerHs Financial Publishing / Charterhouse Communications 2001 - 2003London, England, United KingdomResponsible for revenue via subscriptions to Charterhouse's flagship investing product, Company REFS.
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Coach / Camp DirectorUk Socca Camps 2000 - 2002California, United StatesLeading a team of soccer coaches teaching soccer skills and tactics to children across California.
Adrian Lloyd Education Details
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2Nd Class Honours -
Wimbledon College
Frequently Asked Questions about Adrian Lloyd
What company does Adrian Lloyd work for?
Adrian Lloyd works for Road Consultancy
What is Adrian Lloyd's role at the current company?
Adrian Lloyd's current role is Co-Founder and CEO.
What schools did Adrian Lloyd attend?
Adrian Lloyd attended The Manchester Metropolitan University, Wimbledon College.
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Adrian Lloyd
Managing Director Hyperactive Advertising | Managing Director Hyperactive Digital | Ceo & Managing Director Satellite 13 Entertainment Group | Investor GyrostreamNorth Perth, Wa4hypersonicrecords.com.au, hyperactiveadvertising.com.au, hyperactivedigital.com, satellite13.com -
Adrian Lloyd
Greater Melbourne Area2visionstream.com.au, downergroup.com -
Adrian Lloyd
Annerley, Qld
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