Sr Product Marketing Specialist
CurrentResponsible for generating content and new materials for sales and prospecting, focused on the company's product and its features (Product Collaterals & Enablement Materials). Management and implementation of innovation projects and development of new digital tools to maximize the scope of Product Messaging & Positioning.Achievements: Management and implementation of a technological tool (Turtl) for the creation of interactive competitive materials with great data feedback and… Show more Responsible for generating content and new materials for sales and prospecting, focused on the company's product and its features (Product Collaterals & Enablement Materials). Management and implementation of innovation projects and development of new digital tools to maximize the scope of Product Messaging & Positioning.Achievements: Management and implementation of a technological tool (Turtl) for the creation of interactive competitive materials with great data feedback and analytics. Team management and problem solving in the integration between Turtl and Salesforce to facilitate information managing within the company. Management of Creative and Content teams for the development of new templates for sales materials (1-Pagers, 2-Pagers, Sales Sheets, Competitive Comparisons, etc.). Training of the sales team (250+ people) in the use of competitive material. Design of training courses for new employees. Creation of new prospecting materials that generated over $1M USD of influenced revenue in 3 months. Show less