Adrian Mcphillip Email & Phone Number

Greater New York City Area

Greater Los Angeles Area

Change agent responsible for evolving the company’s general data practice and converting data into valued assets with revenue upside. Led team responsible for modernizing company's data infrastructure, innovating both reporting and analytics capabilities, and developing new data products.Recruited and Managed small team of Data Engineers, Data Architects and Software Developers through the scoping and installation of SE/ASI's first-ever, respondent-level data warehouse in Google's Big Query platform. Lead Project Manager of team responsible for designing and implementing the necessary taxonomy/ontology as well as the ETL protocols required to normalize and transform data from disparate and siloed repositories into a pair of fully extensible, connected, cloud-based tables.Scoped and implemented a series of Visualization Tools including Power BI, Periscope/Sisense and Dash/Plotly to turn static reports into dynamic and interactive dashboards for both internal and external client consumption. Leveraged a variety of Open Source Libraries and Data Processing techniques across Python, R, SQL and MySQL to generate and test multiple POCs; thereby maximizing organizational buy-in, while working to minimize upfront costs and capital investment. Began the adoption of Artificial Intelligence, Machine Learning and Natural Language Processing algorithms across the organization for a variety of purposes including Coding/Tagging data, Analysis via tools like TensorFlow, and KPI identification.

Greater New York City Area

Analyze all financial reporting and industry guidance on peer competitors within both Media and Technology sectors to communicate insights to management as well as potential impact on strategic objectives.Generate marketplace model and report insights for variety of Executives within Sales organization based on mining of earnings, pricing and audience data. Manage team of developers to create dashboards expediting access to key data sources including Nielsen, ComScore and internal sales and finance metrics.

Greater Los Angeles Area

Sole analyst that managed all ad-hoc strategic and operations based projects and analyses, reporting directly to the President of the Networks Group responsible for all domestic linear (Broadcast, Cable, Sports & Entertainment) and nonlinear channels.Project examples included:- generating full financial and strategic models for all reporting business units- project managing the scoping and installation of the company's first CRM solution across various business units- performing due diligence on a variety of potential partnerships and M&A transactions to make strategic recommendations

Century City

Built revenue model to project the performance of a slate of properties based on factors including release pattern and digital distribution strategy for both television and film.

Stamford, Ct

Designed and executed marketing strategies for NBC Sports properties including: Barclay's Premier League, NHL and Sunday Night Football.

Alexandria, Virginia

Examined, granted and rejected patents for Fortune 500 companies in the Operations Research area.Improved patent examination process resulting in a reduced backlog of US patent cases from 5 to 2 years during tenure.Fast-tracked through promotion and leadership development processes resulting in annual promotions and Awards for Outstanding Patent Examiner in 2011 and 2012.

Mba, Marketing Strategy And Analytics

Bachelor Of Science, Management Science & Engineering, Operations Research