Adrian Green Email & Phone Number

Belfast Metropolitan Area

With over 25 years' marketing experience in the professional services sector, I have accumulated the expertise, skills and know how to deliver a range of practical and sector specific business development strategies and initiatives. At GMcG Chartered Accountants, I have responsibility for developing and implementing all marketing and business development activities for the Group - online and offline - to help deliver its long term corporate objectives related to business growth, profile, market share and client engagement. This has included the complete rebrand of the firm's three legacy offices in Belfast, Lisburn and Portadown under one new corporate identity. Across all three locations, I have responsibility for developing target led initiatives for achieving revenue and market share growth; including management of a range of marketing, communications and business development activities specific to the firm’s key service lines – Audit and Business Advisory, Tax & VAT Solutions, Forensic Accounting & Investigation, Corporate Finance, Digital Accounting and International.

8-10 Church Street, Omagh, Co Tyrone

Development of a marketing and business development plan for a growing, progressive Accountancy practice. Included overseeing a major re-brand, as well as managing a range of activities related to business growth and launching the firm's consultancy based Business Wealth Club in Mid Ulster.

Murray House, Murray Street, Belfast

[Short term contract]Responsible for the management of a range of marketing and communications initiatives including :-- publicity events- stakeholder engagement initiatives- profile raising activities- procurement contracts- media liaison- sector research

Linen Green, Dungannon

As part of the corporate strategy for PwC NI, I was responsible for developing and managing the marketing, communications and business development plans for PwC NI's regional offices.Key responsibilities included :-- planning and management of a range of seminars and events across NI- PR opportunity management- corporate social responsibility initiatives- developing and managing sponsorship and advertising opportunities- management reporting- identifying and managing strategic partnerships- client engagement initiatives- intermediary relationship development- media relationships and press releases- developing and managing business development programmes- copywriting and literature design- key account plans- tender support- developing a range of individual and brand profile raising initiatives

Waterfront Plaza, 8 Laganbank Road, Belfast

Responsibilities included :-- management of PwC NI's Client Satisfaction programme- editor of client newsletter- seminars and events- advertising and sponsorship committments- industry research- drafting of numerous reports related to new business revenues, pipelines and client satisfaction, for NI and UK Boards.

Bsc (Hons) Communication, Advertising & Marketing

Chartered Institute Of Marketing - Postgraduate Diploma

Education record