Adrianna Lyons Email & Phone Number

Champaign, Illinois, United States

As the Vice President of Finance for the American Marketing Association, I manage the student organization’s funds, ensuring that transactions, payments, and refunds are facilitated and recorded in an efficient manner. I also ensure that funds are appropriately allocated towards events and meetings, guiding the executive board and proposing solutions. To further serve the executive board, I oversee merchandise sales and inventory, providing accurate, up-to-date information and valuable data analysis. As additional funds are needed, I seek opportunities to acquire resources through the University of Illinois’ funding system.

Champaign, Illinois, United States

After landing the position of senior consultant, I also landed a dream client, an online, women's activewear brand. I worked closely with my client and team of consultants to create a social media, website, and product strategy. Beginning with research, we arranged a portfolio of the latest fashion and content trends, aiming to expand the brand’s demographic. These recommendations were highlighted to our client in a series of presentations, in which we received feedback and adapted promptly to their evolving needs. Throughout the project, I mentored consultants, equipping them with strong abilities in teamwork, problem-solving, and communication.

Champaign, Illinois, United States

With a local music competition nearing and a marketing plan needed to ensure its success, my team and I devised outreach, funding, and ticketing strategies tailored to the specific objectives of our clients. I focused on outreach, crafting engaging email templates, phone scripts, and flyers and carefully selecting contacts and locations. To finalize our project, we presented a set of comprehensive, pragmatic solutions for later implementation and re-evaluation.

Champaign, Illinois, United States

Being a part of Gamma Phi Beta gives me the opportunity to form lifelong friendships and create unforgettable experiences. This sisterhood continuously enriches my time at the University of Illinois in countless ways, most notably through our volunteer work with Girls on the Run. Volunteering for Girls on the Run, a non-profit organization, allows me to empower young girls and build their confidence through physical activity. It allows me to make a difference in my community alongside my favorite people.

Champaign, Illinois, United States

While volunteering for the Gies College of Business and executing dynamic recruitment tactics, I build relationships with prospective students and their families and gain hands-on experience setting a brand apart from others. Through events, showcases, tours, and merchandise, I strive to show students why they should choose Gies. Through thoughtful branding, photography, and videography, I strive to remind students why they should make Gies their home and community next fall.

At ZAE Bookkeeping, I made it my mission to leverage social media to drive in new clients and foster community engagement. I ignited exciting conversations and supported brand awareness, using my background with Canva to design 20 creative posts for Instagram, Facebook, and LinkedIn. I also used Canva to establish industry expertise, writing 2 free financial guides for massage therapy and e-commerce businesses. Bringing my work to social media, I amplified content visibility and reached diverse audiences, using trending hashtags. By the end of August, I accomplished my mission, elevating reactions by 740% and unique visitors by 89.5%.

Champaign, Illinois, United States

After being selected to serve as the president of the Illinois Education Association Aspiring Educators, the largest pre-professional education organization in the country, I, unknowingly, developed a passion for marketing. My objective quickly became to acquire and retain members by improving communication about the benefits of involvement and upcoming events. I began by taking it upon myself to learn more about email outreach strategies. After recognizing the importance of interest-piquing subject lines and concise pre-headers, I analyzed data from past meeting reminders and considered the best-performing structures for future use. I also discovered that audience engagement metrics are used to identify spam. While removing inactive subscribers, I gained attentive subscribers by promoting the association’s website through social media. Furthering my efforts to include building social media presence, I held meetings with the IEA-AE’s social chair to discuss how we could create engaging, scheduled content. As members of a teaching fraternity, we were able to collaborate with Epsilon Delta to promote each other’s content.My presidency was meaningful to me in more ways than I could have ever predicted. I realized that I not only determined the direction of the association’s future, but the association determined the direction of mine.

At TL Logistics, I was given the opportunity to lead a digital marketing project that aimed to reinvent the company's website. My primary goal was to create a distinctive brand identity, which I accomplished through strategic web design that prioritized a compelling but cohesive image. To build traffic, I employed search engine optimization (SEO) techniques, rethinking the website’s content and incorporating competitors' keywords. After making these changes, the website received 58.53% more monthly visitors.

Bachelor Of Science - Bs, Marketing

Activities and Societies: Vice President of Finance | American Marketing Association, Senior Consultant | American Marketing Association.

High School Diploma

Activities and Societies: Senior Executive | Model United Nations, Intern | Centennial Elementary School, Tutor | Math Resource Center.