Adrianna Johnson Email & Phone Number

Canada

• Manage SFCC / SFRA e-commerce platform and perform day-to-day site merchandising updates
• Optimize navigation, sorting, filtering and onsite search through identifying opportunities using Business Manager, Content Square and Adobe Analytics
• Support product setup, categorization, promotion and campaign execution based on the commercial calendar
• Develop and execute a web merchandising strategy aligned with business objectives through identifying market trends and customer preferences
• Continuously improve the online customer experience by analyzing user behaviour, conducting user testing and implementing enhancements to increase CVR, reduce bounce and improve NPS
• Analyze and report on weekly KPIs and performance of merchandising efforts using Adobe Analytics to drive changes based on consumer behaviour

Montreal, Quebec, Canada

• Teach fundamental skating skills to children and adults with a group of trained coaches
• Plan and coordinate sessions based on assessment targets, with continuous evaluation throughout the season

Montreal, Quebec, Canada

• Owned product listing creation and management for a 100+ product catalog through Salesforce Commerce Cloud
• Coordinated and executed product launches and bi-weekly offers
• Optimized merchandising on category pages and product pages based on trends, goals, and inventory
• Maximized on-site search through navigation menu optimizations and search improvements
• Responsible for keeping the digital activity calendar up to date based on sales goals and market trends
• Developed email and content marketing campaigns based on the seasonal promotional calendar using DotDigital

Laval, Quebec, Canada

• Managed Amazon Vendor Central listings for multiple over-the-counter drug brands
• Developed content to enrich product pages, including product descriptions, Amazon A+ Content and brand stores
• Responsible for optimizing the e-commerce presence for the Icy Hot® and Gold Bond® brands by working cross-functionally with sales, marketing, regulatory, and other key departments
• Developed project briefs for Allegra® and reviewed the copy and design for various marketing tools, such as trade displays and sell sheets for sales reps
• Facilitated the communication between creative agencies and brand managers
• Developed and maintained an excel-based product tracker to identify product availability issues on Amazon

Vaudreuil-Dorion, Quebec, Canada

• Taught fundamental skating skills to children with a group of trained coaches
• Planned and coordinated sessions based on assessment targets, with continuous evaluation throughout the season

Dorval, Quebec, Canada

• Developed marketing tools for sales reps, including the creation of a Patient Profiler to assist sales reps in doctor presentations for Revolade®
• Facilitated the communication between creative agencies and brand managers for numerous projects
• Supported the brand budgets by tracking current spending and forecasting future spending

Vaudreuil-Dorion, Quebec, Canada

• Performed quality checks for flexible plastic packaging materials in production on both the floor and in the labs
• Reported issues to the operators and/or shift supervisors
• Helped assure that any quality failures were completely removed from the production stream

Vaudreuil-Dorion, Quebec, Canada

• Prepared and served a variety of deli products to customers
• Continuously respected proper safety and sanitation protocols
• Maintained a happy environment by greeting customers while shopping and serving them with care

Bachelor Of Commerce - Bcom, Marketing

Activities and Societies: Member of the Institute for Co-operative Education (Internship Program), Member of Concordia’s Beta Gamma Sigma.

Diploma Of College Studies (Dec), Health Science

Activities and Societies: Global Brigades Team Member (Humanitarian Trip to Nicaragua), Member of the First-Aid Club, Member of the.

High School Diploma (Des), Natural Sciences (Sn)

Activities and Societies: Heidi Rathjen Scholarship for Humanism and Social Conscience, Humanitarian Trip to Peru