Adrianne Ali Email & Phone Number

Greater Philadelphia Area

Develop strategic marketing efforts, specifically pertaining to key SIAM product areas, to increase the value and awareness of SIAM both domestically and internationally; help spearhead SIAM growth, innovation, and financial success through new marketing techniques, tools, processes, strategies; tie marketing efforts and strategy to SIAM goals; provide the global SIAM community with the tools/resources they need to communicate the importance and value of the work they do; inspire relevant non-SIAM audiences to discover and become part of the community.Responsibilities:- Management of SIAM's online presence and digital platforms (website, social media, blog)- Management of SIAM's transition to marketing automation email software, including management of email lists, reviewing and editing email copy, researching trends and best practices with regards to email marketing, and managing a shared email calendar- Responsible for process innovation through defining ways to increase efficiency and productivity of the marketing team, and creation of process documentation- Collaborate with Project Director of MathWorks Math Modeling (M3) Challenge to organize and promote the math challenge- Management of the system updates (websites, database) for M3 Challenge- Oversee monthly reporting/analytics with regards to newsletter, website, socials, blogs

- Responsible for content creation and editing. Lead editor on SIAM content, including but not limited to press releases, articles, blogs, social media, collateral material, marketing material, email blasts.- Worked on the website redesign team to transition to new platform and update internal systems. Including working closely with Digital Communications Manager on content management; managed gathering and implementing web edits, working across departments on change requests - Lead on Email Marketing research and management of SIAM transition to mass email software - Managed social media platforms and strategy, through management of social media calendar, writing and editing of copy, creation of graphics- Managed marketing e-ticket spreadsheet- Assisted with reporting on digital communication analytics when needed

Greater Philadelphia Area

• Part of the Society's website redesign team --Updated and condensed of over 15,000 webpages; design and creation of pages for the new site --Collaborated with a third-party website developing team and other SIAM departments --Tested the new website and management of the progress and status of new webpages •Shaped the overall marketing initiatives and the planning and promotion of the annual modeling challenge, a national math contest •Managed and conceptualized of a $11,500 promotional plan for one of the Society's online journals --Design of postcard mailer utilizing Adobe Photoshop and InDesign--Planning of mailers and development of key messaging and positioning statement through emails, Facebook and LinkedIn advertisements to target undergraduate students and professors •Spearheaded teacher organization outreach to promote the modeling challenge--Formulate targeted messages to over 200 teacher organization leaders to send promotional materials and informational flyers, and maintain relationship between teacher organizations •Managed of the modeling challenge Facebook, Twitter and Instagram accounts •Creation of blog posts for the Society's online news feed

Greater Philadelphia Area

•Led development of social media campaign; created daily news posts and attracted followers (350 follower increase on Twitter), increased online presence and member interaction •Researched and analyzed data from marketing initiatives, and recommended improvements•Involved in transition of new website initiate and maintained rollout of new blog; wrote weekly posts for the blog on Weblink •Edited and created content for website pages and developed content for newsletter by collaborating with colleagues, researching relevant trade news and utilizing Adobe Photoshop and Constant Contact •Assisted with daily operations of event planning and execution, including the World Trade Centers Day fundraising event with 250 attendees --Contacted vendors and maintained relationships with vendors and donors--Attended site visits to organize and plan the event and recommend improvements

Madrid Area, Spain

•Utilized Spanish speaking skills to communicate with, develop and strengthen relationships with colleagues and customers from different countries•Recommended improvements for their website, translating text between Spanish and English •Organized and prioritized customer feedback by processing written feedback, drawing consensuses from feedback and recommending improvements to my supervisor

Greater Philadelphia Area

•Strengthened ties between alumni body, donors and the College •Assisted with the coordination of alumni communications, special events and donor stewardship•Created and designed the quarterly alumni e-newsletter utilizing Microsoft Office Suite•Introduced video editing software for a Vimeo campaign to promote events•Developed the College's multi-media and social networking initiatives and updated the website using Drupal

Philadelphia, Pa

•Created and updated social media outlets•Outreach email•Helped plan events for the conference

Potomac, Maryland

•Instructed children ages 3-10 in games and crafts•Arranged activities to ensure structured time•Gained leadership, creativity and patience skills

Bachelor Of Arts (B.A.) & Master Of Science (M.S.), Public Relations, Advertising, And Applied Communication, 3.69 Gpa

Activities and Societies: -Public Relations Student Society of America, Drexel's Special Olympics Student Organization, Animal Welfare.

Mass Communication/Media Studies