I started ACR Ventures to bring over a decade of real estate marketing experience to clients across the country. I have successfully marketed over $1B in assets across the US. From pre-development planning and competitive analysis to producing strategic marketing plans, including project marketing budgets, I can support real estate clients of all sizes in project positioning, marketing planning, and execution.Prior to focusing on real estate and new development, I spent a decade marketing in healthcare, retail, and media.

I led the marketing strategy for a portfolio of nearly $1 billion while also supporting our acquisitions team in new development pursuits. This portfolio included luxury condominium towers in Chicago, at the intersection of the Chicago River and Lake Shore Drive and in the South Loop, one of the city’s fastest-growing neighborhoods. I also lead marketing efforts for Forum Boston Landing, a $500 million life science development in Boston, and Horizon Uptown, a 500-acre master plan development in Colorado. In my role, I managed project strategies, including market research and analysis, project positioning, visual identity and go-to-market and long-term planning. I developed and maintained strategic external partnerships in property technology, research, digital marketing, branding and visual identity, and public relations. I also recorded and maintained analytics for my portfolio through monthly marketing plans that report on all external and internal activity, digital marketing, sales metrics, advertising, and events. I also assisted Lendlease’s acquisitions teams on confidential bids for new projects by developing marketing strategies and lending creative support

After a successful three and a half year run marketing high-end development projects in Chicago, I was recruited by Lendlease to head up marketing for all of their condominium projects in the market. This work included helping launch the company’s Lakeshore East development, located at a high-profile parcel along Lake Shore Drive and the Chicago River. I oversaw marketing efforts for Cirrus, a 47-story, 350 unit condo tower with sweeping views of the Chicago skyline, Lake Michigan and Navy Pier, and the creation and opening of Cascade Park, a tiered greenspace serving the development and surrounding neighborhood. I also spearheaded marketing in Lendlease’s Southbank, a master plan development along the Chicago River in the rapidly-growing South Loop neighborhood. I led marketing efforts for the Reed, a 41-story hybrid building that includes 216 condos and 244 apartments. I also drove marketing efforts for the planning and opening of Southbank Park, an .8-acre neighborhood park with expansive views of the Chicago skyline that served as an addition to the city’s famous Riverwalk. As part of this work, I helped design and launch on-site sales centers for each project, one of which we re-designed to reflect the realities of selling amid an unprecedented pandemic. Once the building opened, we moved all sales operations, dedicating an entire floor of the building to expertly designed model homes and a sales office with state-of-the-art digital interface to walk potential residents through their future home. After three years of marketing Chicago condo projects, my role expanded to include the Forum Boston Landing life sciences and office development as well as the Horizon Uptown 500-acre master development outside of Denver. After taking on multiple markets, my role expanded once again to include a role in Lendlease’s acquisition efforts. At this point, I relocated from Chicago to the company’s headquarters in New York to reflect the larger, national role.

In joining Belgravia, I transitioned from healthcare marketing into real estate. I dove right in, leading marketing for a portfolio of over $300m in luxury residential real estate for the Chicago-based developer, including high-profile condo projects on the Chicago River and in the West Loop.I developed multi-year marketing plans and budgets aligning with P&L and sales velocity and executed on those plans.. I fostered new and existing external relationships with media and branding agencies, industry associations, memberships and events. This included the first use of virtual reality in sales efforts in the Chicago market. I utilized market research and demographic data to create tactical, successful social media strategies and digital marketing campaigns, helping drive sell-outs in some cases before projects even broke ground. As part of the corporate branding effort, I updated and managed the company and property websites including content and SEO.

I developed and executed the marketing strategy for a Chicago-based homecare franchise, the first role of its kind in the national organization. I managed digital presence including company website, SEO, blogs and social media. As part of multi-channel marketing efforts, I identified sponsorship opportunities and coordinated event management for continuing education events for healthcare professionals.As part of my role, I also facilitated inside sales calls to assist potential clients and their families with homecare services.

I led consumer marketing efforts for a weekly publication and website for targeted demographic of young readers.As part of my role as brand ambassador, I represented the brand on air in weekly radio and television segments that I coordinated through partnerships. I spearheaded sponsorships and management of in-house and community events for Indiana’s largest newspaper as part of my role managing consumer facing marketing for Cars.com, Apartments.com and Careebuilder.com brands.

Assisted partners with the company’s launch from the ground up, including the naming and identity of the brand, market research, positioning and go-to-market strategy.

Interfaced with local businesses to offer credit union products and services to their employees, exceeding sales goals and becoming a top producer.