Adrian Norman Email & Phone Number

New York, Ny, Us

Wilton, Ct, Us

Dorel Sports manufactured a $1B+ portfolio of iconic cycling brands including Schwinn and Cannondale. Reporting to the CEO, built the 20+ team that drove digital transformation across the brand portfolio, launched DTC ecommerce, built a modern marketing capability, and launched and scaled a new DTC electric bike business, contributing to revenue growth ($900M to $1.1B) and the successful sale of the company.As the first global head of digital and member of the SLT, worked collaboratively up and down the organization to drive the transition from a B2B wholesale business with no direct sales or connection to the consumer to a customer-centric B2C company.Led a cross-functional team that launched ecommerce across four brand websites in 15 months, setting up operations and establishing the DTC channel and creating a new revenue stream.Completely reimagined the online bike buying experience, taking a complicated, expensive, technical, highly-considered purchase (a bike) and creating a customer experience that increased conversion 3x, elevated the brand and grew omnichannel sales.Led digital transformation across the company, modernizing the martech stack, establishing a customer data and CRM strategy, implementing data and analytics tools and building the product and UX teams that re-platformed, redesigned and optimized four websites, a mobile app and enabled the company to be more agile and responsive to market changes. As P&L owner, launched a new DTC electric bike brand, setting up ecommerce operations, designing the GTM strategy, creating the identity, brand positioning, and overseeing marketing, PR and customer experience that successfully introduced the brand in a crowded market, generated consumer demand and drove growth profitably.Built the digital marketing function globally for the Cannondale brand, hiring a new media agency, and leveraging data insights to refine marketing strategies that contributed to sales growth of 20%.

Berkeley, California, Us

EyeLevel is a generative AI startup building custom GPT-powered applications with private enterprise data. Working with consumer brands and retailers to build AI applications that drive topline revenue, save costs, transform how customers interact with their brands and completely reimagines the shopping experience.

New York, Us

Oversaw $250M ecommerce P&L (BN.com) and digital experience for Barnes & Noble, a publicly traded specialty retailer. Led staff of 40+ responsible for revenue generation, performance marketing, UX/CX, product development, creative, social media and merchandising. Increased gross margins, improved conversion and developed a strategy that positioned BN.com (vs Amazon) as the destination to help readers find their next book.

New York, Us

General Manager overseeing teams (15+) responsible for revenue generation, strategy, product development, UX, marketing and online operations for the #1 study guide brand (SparkNotes) and B&N Press, a self-publishing business. Developed strategy, redesigned the user experience and launched new products that grew revenue at a 30% CAGR.

New York, New York, Us

Simon & Schuster is a global book publisher ($900M+), owned by CBS/Paramount, publishing roughly 1000 new titles annually across a range of genres. Built and led the team responsible for developing the direct-to-consumer channel, creating our digital marketing capabilities, forging marketing partnerships with major brands, launching new businesses and developing new innovative products that increased awareness and sales for all titles and authors.

Burbank, Ca, Us

Key member of the team responsible for building Disney - ABC Television’s digital business and the emerging direct-to-consumer channel, enabling consumers to discover and directly access TV content anytime, anywhere. Grew online audience and ad revenue for ABC News, launched TV shows on iTunes for the first time, built subscription and ad-supported DTC businesses and repositioned cable news network brand ABC News Now.

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Movielink, a pioneer in streaming movies, was a JV between the five largest movie studios: Sony, MGM, Paramount, Warner Brothers and Universal Studios. Managed the marketing effort that introduced the brand to consumers, grew audience and built one of the first movie streaming businesses.Led customer acquisition and retention efforts that grew business from launch to leading download site with over 1 million unique visitors per month and 250% annual growth in 2004.Oversaw advertising creative development and media planning for key brand marketing initiatives including three national campaigns; managed McCann, Team One, and Carat Interactive ad agencies.Improved the conversion rate 100% by defining and prioritizing new product features and enhancements that improved customer experience, conversion, and loyalty.

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Tellme, a voice portal backed by Kleiner Perkins and Benchmark Capital, used voice recognition to deliver interactive news and information to consumers via a toll-free call (1-800-Tellme). Held several marketing roles that positioned the company for growth and created value that led to an $800M acquisition by Microsoft.Led Tellme’s entry into key financial services sector; defining the product offering and driving the marketing effort that won business from top financial institutions and generated $20mm+ revenue.

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Lehman Brothers was a global investment bank. Placed over $1 billion of equity with European investors for media, entertainment, technology, real estate and healthcare companies.

Mba, Marketing And Entrepreneurship

Ba, English Lit.