Dynamic leader and general manager with deep marketing, digital, and ecommerce experience driving value creation and digital transformation at premium consumer brands.I’ve spent 20+ years building the direct-to-consumer channel for companies, whether it was launching one of the first online movie streaming services, driving the legacy media transition to DTC, or enabling a bike manufacturer to sell direct for the first time. I excel at helping companies selling a premium product or service build their DTC ecommerce business and brand, modernize their marketing, accelerate omnichannel revenue growth and create brand experiences that turn customers into fans. Core strengths:Growing the DTC ecommerce channel – I’ve built ecommerce operations from the ground up (Dorel Sports) and optimized omnichannel ecommerce businesses at scale (Barnes & Noble). Launching and scaling new businesses – I’ve developed new initiatives from concept through execution, creating new products, businesses and brands that unlocked new market value. Most recently, I ran (as P&L owner) a new DTC electric bike brand, successfully launching into a competitive market and growing the business profitably.Brand building and growth marketing – As a brand builder and growth marketer, I’ve led high-performing modern marketing teams responsible for brand strategy, performance marketing, SEO, social, PR, and lifecycle marketing/CRM, leveraging creative storytelling and data-driven insights to deliver online sales of $100M+.Creating exceptional customer experiences – I’m known for taking friction out of the entire customer journey and making it easy for people to understand, buy, and enjoy even the most complex products. At Dorel Sports, I led Product Management and UX teams that took a complicated, expensive product (a bike) and created a customer experience that increased conversion, elevated the brand and grew sales. Digital innovation and transformation – I’m passionate about leveraging technology to create new customer experiences and deliver business value. I’ve developed numerous websites and apps, modernized the martech stack, and designed customer data strategies. As the first global head of digital at Dorel Sports, I built the team, strategy and capabilities that drove the transition to a customer-centric B2C company, contributing to revenue growth ($900M to $1.1B).Currently, I’m working with a Gen AI company, developing GPT-powered solutions for retailers and brands that leverage the power of AI to create entirely new customer experiences and reduce costs.