At Pitzi, I lead a dynamic and diverse team that operates within its units with focused on sales growth and channel expansion. Under the Sales Growth umbrella, I manage the Digital/E-commerce, Retention/Renewal, Marketing and Training & Trade Marketing teams. Our key objective is to individually develop each unit so that together they are capable of enhancing the insurance offering journey on our partners' websites, retaining the consumer (last part of the B2B2C chain) in our base by… Show more At Pitzi, I lead a dynamic and diverse team that operates within its units with focused on sales growth and channel expansion. Under the Sales Growth umbrella, I manage the Digital/E-commerce, Retention/Renewal, Marketing and Training & Trade Marketing teams. Our key objective is to individually develop each unit so that together they are capable of enhancing the insurance offering journey on our partners' websites, retaining the consumer (last part of the B2B2C chain) in our base by demonstrating the benefits of Mobile Protection, thus reducing churn, and ensuring optimal efficiency in sales training for our partner store sales teams. Additionally, we deliver Trade Marketing actions capable of generating sales returns and, with Marketing, reinforcing and positioning Pitzi as the best cellphone protection providor in the country. Results achieved:-YoY portfolio growth 2022/2023: 48% – increase of $10M-YoY portfolio growth 2023/2024: 14% – adding $6M-Portfolio growth over the 2022/2024 period: 68% – total increase of $14M-Creation of the Retention and Inside Sales team – achieved 40% retention of the eligible customer base while maintaining cyclical LTV for renewal in the following year.-Restructured the Sales Training team, improving both speed and quality of the training offered to retail partners.-Restructured the Trade Marketing team and its responsibilities, including redefining incentive campaigns, enhancing the Pitzi Ninja Sales Engagement app, organizing and controlling marketing investment in campaigns, and coordinating a record-breaking Black Friday campaign with revenue of R$ 5M.-Restructured the Marketing team with a focus on strengthening Pitzi’s brand presence in the Brazilian market. Show less

· Build regional campaigns that shift advertiser perceptions and behaviors, and activate them in your local market;· Design and update the general B2B2C/B2B communication and marketing strategy in Latin America· Work closely with other departments regional and globally; · Translate strategy into grid/marketing calendar, with actions planned over time;· Develop strategic content marketing campaigns for each communication channel Social Media, Member-Get-Member, Social Media;·… Show more · Build regional campaigns that shift advertiser perceptions and behaviors, and activate them in your local market;· Design and update the general B2B2C/B2B communication and marketing strategy in Latin America· Work closely with other departments regional and globally; · Translate strategy into grid/marketing calendar, with actions planned over time;· Develop strategic content marketing campaigns for each communication channel Social Media, Member-Get-Member, Social Media;· Identify key audience growth opportunities and turn them into effective marketing campaigns· Understanding Affluent customer ecosystems and behaviors/long-term trends, and provide insights to leadership to drive high quality, high velocity business decisions within cross-functional teams.· Determining ROI and LTV of customers. Own, drive, and report on key metrics related to CAC, CPC, LTV, and overall channel growth.· Lead strategy, forecasting, and execution of user acquisition for digital channels through paid media channels and optimization of owned channels; Show less

• Digital Marketing | Social Business: Responsible for the coordination of social media monitoring reports (social listening & social care) and the improvement of our brand's online positioning (website & social media strategy). • Responsible for the digital channels & online sales at BemMaisSeguro.com, MyWiT and all the B2B2C strategies in Brazil.• Management of a team of 2 internals on developing them to become Analysts on a daily basis focusing on almost all action I was… Show more • Digital Marketing | Social Business: Responsible for the coordination of social media monitoring reports (social listening & social care) and the improvement of our brand's online positioning (website & social media strategy). • Responsible for the digital channels & online sales at BemMaisSeguro.com, MyWiT and all the B2B2C strategies in Brazil.• Management of a team of 2 internals on developing them to become Analysts on a daily basis focusing on almost all action I was responsible too. • Coordination of digital marketing & communication agencies, from the briefing of a project to the final approval with the headquarter.• Management and optimization of marketing strategies and online media plans (Google Adwords, FacebookAds, inbound strategies, SEO, Content Marketing, Analytics), always focusing on performance, user experience and customer acquisition.• Sales management in the call center: Active and receptive sales.• Leads Management: responsible for developing strategies for acquisition, management and retention of leads & clients. • Leads Management: responsible for developing MPOS strategy to apply in B2B channels in current clients in order to test new channels to be distributing insurance (most focused in e-mail and SMS);• Constant interaction with the headquarter and key accounts, proposing strategic improvements on the digital channels and e-commerces of existing clients and prospects.• Responsible for the analysis of the main KPIs and pre and post evaluation of the campaigns carried out in the month with closing reports. Show less

• Digital Marketing | Social Business: Responsible for the coordination of social media monitoring reports (social listening & social care) and the improvement of our brand's online positioning (website & social media strategy). • Responsible for the digital channels & online sales at BemMaisSeguro.com, MyWiT and all the B2B2C strategies in Brazil.• Management of a team of 2 internals on developing them to become Analysts on a daily basis focusing on almost all action I was… Show more • Digital Marketing | Social Business: Responsible for the coordination of social media monitoring reports (social listening & social care) and the improvement of our brand's online positioning (website & social media strategy). • Responsible for the digital channels & online sales at BemMaisSeguro.com, MyWiT and all the B2B2C strategies in Brazil.• Management of a team of 2 internals on developing them to become Analysts on a daily basis focusing on almost all action I was responsible too. • Coordination of digital marketing & communication agencies, from the briefing of a project to the final approval with the headquarter.• Management and optimization of marketing strategies and online media plans (Google Adwords, FacebookAds, inbound strategies, SEO, Content Marketing, Analytics), always focusing on performance, user experience and customer acquisition.• Sales management in the call center: Active and receptive sales.• Leads Management: responsible for developing strategies for acquisition, management and retention of leads & clients. • Leads Management: responsible for developing MPOS strategy to apply in B2B channels in current clients in order to test new channels to be distributing insurance (most focused in e-mail and SMS);• Constant interaction with the headquarter and key accounts, proposing strategic improvements on the digital channels and e-commerces of existing clients and prospects.• Responsible for the analysis of the main KPIs and pre and post evaluation of the campaigns carried out in the month with closing reports. Show less

• Internal Communication: Participation and coordination of corporate initiatives working with Human Resources area to communicate Assurant’s corporate news to all employees.• Branding: Responsible for Assurant’s brand development according to our current market share and brand positioning; having to update institutional materials, campaigns and events participations, following the company's expectations both nationally and internationally.• Relationship Marketing: Responsible… Show more • Internal Communication: Participation and coordination of corporate initiatives working with Human Resources area to communicate Assurant’s corporate news to all employees.• Branding: Responsible for Assurant’s brand development according to our current market share and brand positioning; having to update institutional materials, campaigns and events participations, following the company's expectations both nationally and internationally.• Relationship Marketing: Responsible for planning, defining and coordinating actions and relationship marketing events, with communication agencies and / or other suppliers, in order to establish partnerships supporting the area of new business and improve relationships with existing clients.• Interface with communication agencies: Coordination of the publicity, PR and advertising agencies contracted for the performance and development of institutional and products advertising materials – Responsible for briefings, negotiation with suppliers, review of layouts and approval for the production of our online and offline materials.• Management and control of the Corporate Marketing area budget. • Digital Marketing | Social Business: Responsible for the coordination of social media monitoring reports (social listening & social care) and the improvement of our brand's online positioning (website & social media strategy) in connection with USA team and using Sprinklr tool. Show less

• Customer Experience: Responsible for implement, manage and launch Customer Experience area in coordination with LatAm team (based in Argentina) in order to set up the same process in Brazil to start listen the customers and provide enhancements to a better member experience with our service end-to-end.• Internal Communication: Participation and coordination of corporate initiatives working with Human Resources area to communicate Assurant’s corporate news to all employees.•… Show more • Customer Experience: Responsible for implement, manage and launch Customer Experience area in coordination with LatAm team (based in Argentina) in order to set up the same process in Brazil to start listen the customers and provide enhancements to a better member experience with our service end-to-end.• Internal Communication: Participation and coordination of corporate initiatives working with Human Resources area to communicate Assurant’s corporate news to all employees.• Branding: Responsible for Assurant’s brand development according to our current market share and brand positioning; having to update institutional materials, campaigns and events participations, following the company's expectations both nationally and internationally.• Relationship Marketing: Responsible for planning, defining and coordinating actions and relationship marketing events, with communication agencies and / or other suppliers, in order to establish partnerships supporting the area of new business and improve relationships with existing clients.• Interface with communication agencies: Coordination of the publicity, PR and advertising agencies contracted for the performance and development of institutional and products advertising materials – Responsible for briefings, negotiation with suppliers, review of layouts and approval for the production of our online and offline materials.• Management and control of the Corporate Marketing area budget. • Digital Marketing | Social Business: Responsible for the coordination of social media monitoring reports (social listening & social care) and the improvement of our brand's online positioning (website & social media strategy) in connection with USA team and using Sprinklr tool. Show less

Acompanhamento de rotinas de treinamento; Logística de Treinamento (instrutor, eventos, suporte etc.); Análise e criação de relatórios financeiros e investimentos em treinamento durante o período de realização, além de acompanhar o desenvolvimento de colaboradores treinados na plataforma empresarial para follow de evolução profissional com olho nas vendas do produto seguro. Desenvolvimento e criação de treinamentos E-learnings em plataforma Moodle, Quicklessons, apresentações em Prezi focada na… Show more Acompanhamento de rotinas de treinamento; Logística de Treinamento (instrutor, eventos, suporte etc.); Análise e criação de relatórios financeiros e investimentos em treinamento durante o período de realização, além de acompanhar o desenvolvimento de colaboradores treinados na plataforma empresarial para follow de evolução profissional com olho nas vendas do produto seguro. Desenvolvimento e criação de treinamentos E-learnings em plataforma Moodle, Quicklessons, apresentações em Prezi focada na necessidade do treinamento. Aplicação de treinamento presencial para clientes/ parceiros Assurant Solutions. Além de atuar no Brainstorming de melhoria da área para alavancagem de retornos e resultados. Show less

Elaboração de Campanhas escolares; Promoção de vendas; Criação de material para campanha; Atendimento ao cliente; Coordenação de equipe de atendimento e vendas; Endomarketing e Comunicação Empresarial.

Atuava em Recursos Humanos na área de Treinamento e Desenvolvimento de novos colaboradores da empresa. Os treinamentos eram voltados para atendentes de telemarketing sendo novos colaboradores ou treinamentos de reciclagem de conteúdo. Realizava os treinamentos desde a elaboração do material e conteúdo que seria abordado, até logística de treinamento e cronograma, até a aplicação do conteúdo, seja ele integração de novos funcionários, treinamento técnico operacional e treinamento técnico… Show more Atuava em Recursos Humanos na área de Treinamento e Desenvolvimento de novos colaboradores da empresa. Os treinamentos eram voltados para atendentes de telemarketing sendo novos colaboradores ou treinamentos de reciclagem de conteúdo. Realizava os treinamentos desde a elaboração do material e conteúdo que seria abordado, até logística de treinamento e cronograma, até a aplicação do conteúdo, seja ele integração de novos funcionários, treinamento técnico operacional e treinamento técnico comportamental para atendimento. A aplicação de treinamento On the Job para demais assistentes da empresa também era uma de minhas tarefas, onde acompanhava o desenvolvimento de cada um e repassava semestralmente para os gestores. Show less