Commercial and Planning Director with over 20 years of experience in retail, I have worked in leading companies in the fashion, home textiles, and real estate business.• Strategic planning leading B2C and B2B commercial initiatives and operations, contributing to short,medium, and long-term results. • Managing the areas of planning, commercial, operations, expansion, merchandising, procurement, and supply chain, integrating the areas and building a trustworthy relationship with the main stakeholders.• Managing operations in multiple offline and online channels (E-commerce and omnichannel solutions) in own stores and franchises, while leading the chain’s expansion strategy.• P&L, S&OP, and OTB management, performance appraisal, and development of tools to monitor major KPIs.• Market analysis, anticipating downturns and opportunities; identifying and interpreting changes and new scenarios to support the decision-making and strategic choices. • Focusing on initiatives consolidating consistent sales growth with increased profitability and EBITDA.• Leading and executing actions to leverage and accelerate the business, with responsibility, streamlining processes and structures and allocating resources with agility and flexibility.- High-performance team leadership, building engaged, collaborative teams.