Adriano Senne Galvão Email & Phone Number

United States

São Paulo, Sp, Br

Destaxa is a payment infrastructure company supporting various payment methods, including cards, PIX, and digital wallets. Founded in 2019, it has secured investments from notable venture capital firms such as Astella Investimentos, Quona Capital, and Supera Capital.As CRO, I oversee all revenue-generation processes, integrating marketing, product, sales, and customer success teams. During my first year I co-led an end-to-end strategy revamp, optimizing resource allocation, developed and improved processes across planning, finances, product strategy, pricing, partner acquisition, and sales, built and scaled the Channel Sales and Operations teams, enhancing efficiency and attracting new talent, designed and executed a partner journey to attract, recruit, onboard, and grow 500 new partners within 3 years, revamped the engagement model with strategic distributor Elgin, achieving 4X customer growth and 8X revenue increase in 1 year. Additionally, I established strategic partnerships with key industry players such as TOTVS, Cielo, Gertec, and Bradesco.

Redmond, Washington, Us

As the Vice President of Microsoft's consumer business in Brazil, I had full P&L responsibility, overseeing all aspects of the business, including sales, growth strategy, product and marketing management, operations, and partner ecosystem development and management, with focus on retailers, OEMs, distributors, marketplaces, digital banks, fintechs, and mobile operators. Under my leadership, the Microsoft consumer business in Brazil was awarded for achieved the fastest YoY growth worldwide for 10 consecutive quarters, leading to a 200% growth in just three years. I also led the successful launch of iconic products such as Xbox SS and SX, Xbox Game Pass PC, Microsoft 365, Windows 11, and the Ocean Plastic Mouse. Additionally, I have developed innovative offers like Xbox All Access with Itau SA.

Redmond, Washington, Us

As Vice President of Microsoft's OEM and Distribution business in Brazil, I drove PC portfolio modernization, market growth, and revenue increase from software and cloud services across local and multinational manufacturers. I turned around the MS OEM Business, improving team and strategies, and driving business transformation. I increased Electronic Software Distribution from 5% to 70%, built new cloud and device-as-a-service channels, and developed a high-impact IOT plan. I exceeded budget by 150% Adriano Senne Galvão - page 1 for two consecutive years, delivering outstanding financial and strategic results, growing business by 33% YoY despite challenges in the Brazilian market.

Redmond, Washington, Us

As the General Manager for the Microsoft Mobile Devices Division in Brazil, I had full P&L responsibility. During my tenure, I successfully led the phase-out of the Microsoft Mobile Devices business in Brazil, achieving sales targets over 170% despite the company's decision to discontinue the business. Additionally, I ensured the successful sellout of large product inventories in the channel, eliminating costly risks to Microsoft. I also facilitated a smooth phase-out of all existing partnership contracts with mobile operators, retailers, distributors, and MS authorized resellers, maintaining compliance and respectful communication throughout. Finally, I provided support for the transition of the Microsoft manufacturing plant in Manaus to Flextronix.

Redmond, Washington, Us

As Head of Open Distribution, I was responsible for the sales of Microsoft Windows Phones, Feature Phones, and Accessories across Top National and Regional Retailers, Distributors, and Microsoft’s own Direct to Consumer channels like Branded Stores and Online Store. I successfully led a project that transformed 55 Nokia Branded Retail stores in Brazil into “Microsoft Authorized Resellers” stores, which involved a complete rebranding, the introduction of new MS categories (PCs, Gaming, Accessories, Office, etc.), and an evolution of the franchising model.

Redmond, Washington, Us

As the Director of Operator Channels, I was accountable for driving sales and marketing of Microsoft devices, software, and cloud services through Telecom Operators and Network service providers, targeting both consumers and businesses. I successfully launched and developed several new businesses by bundling M365, Azure, and IPTV with Telecom services. Additionally, I took end-to-end responsibility for the Windows Phone business in Brazil and launched a complete portfolio of phones in partnership with the main OEMs and Mobile Operators. I also facilitated the growth of the local Windows Phone application developer ecosystem and developed the local Go-to-Market strategy with Nokia for the successful launch of the Lumia Windows Phone product lineup.

Redmond, Washington, Us

During this assignment I shadowed Microsoft UK's Retail Director and gained a comprehensive understanding of the retail sales and marketing industry in the UK and at Microsoft. Additionally, I spearheaded a project aimed at improving Microsoft UK's retail business predictability and forecast accuracy.

Redmond, Washington, Us

Led the sales and business development for Telecommunications and Network Service Providers, achieving a 112% increase in total revenue over five years. I also developed and implemented a highly successful new Servers Hosting business, which involved recruiting and growing more than 150 new partners, and launching several IaaS and SaaS offers through them. As a result, we achieved a significant revenue growth of 433% in just five years. Additionally, I played a pivotal role in driving a successful Windows Mobile B2B business, closing strategic negotiations with the main OEMs and Mobile Operators, and achieving a 60% increase in Windows Mobile units from 2009 to 2010.

Redmond, Washington, Us

As a Senior Account Executive for the Telecommunications vertical at Microsoft Brazil, my main responsibility was to manage the end-to-end business relationship with top strategic Telecommunications Companies and Network Service Providers. I consistently exceeded performance and sales goals during all fiscal years, driving 60% growth in the territory in three and a half years.

Palo Alto, Ca, Us

I managed sales for top strategic telecommunications companies and grew the business in the territory by 360% in just 3 years. Through this, Sun emerged as the leading supplier of mission-critical computers for the Telecom segment in Brazil.

Palo Alto, Ca, Us

I developed and adapted strategic programs and advanced solutions for telecommunication service providers, tailored to the Latin American market.

Munich, De

As the Product Manager at Siemens Nixdorf Informationsystems (SNI), I managed the pricing and positioning of our products including notebooks, desktops, and servers. I developed sales and marketing strategies, launched new products, enabled channel partners, and developed partnerships to drive business growth.

Munich, De

I was responsible for developing and deploying service offers that complemented products and solutions for corporate networks, data communication, and IT.

Stanford Executive Program (Sep), General Management, Innovation, Organizational Excellence And Leadership

Wharton Sprint Sessions, Marketing

Wharton - Executive Development: Senior Leaders Online Program, Administração De Empresas

Post Graduation, Microsoft Management Development Program

Post Graduation, Ceag - Post Graduation In Business Administration

Graduate, Electrical Engineering