Led multi-countries market research activities for several internal clients; E.G. Strategic Marketing, Menarini International, Business development, other internal departments, and the other Italian companies of the Menarini group.Led a market research team, facilitated informed decisions, and managed the primary and secondary market research data within the whole organization.• Development of questionnaires based on the results of qualitative market researches• Provided competitive analysis, market forecasts, risk assessment for strategic projects such as new product launches• Launch of the use in some therapeutic areas of software specialized in forecasting through the analysis of the data obtained from the research

Developed the first draft of the Corporate Marketing plan focusing on a new Corporate Identity, elaborating the Corporate brand strategy and a Customer Relationship Management.Developed the first benchmarking system analysis on 2 world wide markets (Power generators mkt and Handling Systems mkt) monitoring corporations, manufacturers, brand, models, technical features, targets, based on Nielsen Databases. Elaborated a Standard Reporting System Procedure for the group and the Corporate website. Relationships with external agencies for worldwide market research and advertising materials. Product Marketing activities for Power Systems Division.

Strategic Marketing Consulting, including advertising strategy development.

Planning Advertising on media: TV, Radio, Newspapers, Magazines, Internet and Outdoor. Benchmarking analysis using Nielsen databases. Clients: Sammontana, Banca MPS, Ariete elettrodomestici, Dada servizi internet, Conad supermercati, Fondiaria-SAI assicurazioni, Amaro Lucano.

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Freelance

S.A.R.V.A.M. Viterbo and S.G.A. (Aircraft War School) Florence