Global Market Research Coordinator
CurrentLed multi-countries market research activities for several internal clients; E.G. Strategic Marketing, Menarini International, Business development, other internal departments, and the other Italian companies of the Menarini group.Led a market research team, facilitated informed decisions, and managed the primary and secondary market research data within the whole organization.• Development of questionnaires based on the results of qualitative market researches• Provided competitive analysis, market forecasts, risk assessment for strategic projects such as new product launches• Launch of the use in some therapeutic areas of software specialized in forecasting through the analysis of the data obtained from the research