▪︎ Overseeing ad hoc research projects for the company and clients▪︎ Proactively collaborating in the formulation of communication strategies for renowned brands, working closely with clients to achieve their goals▪︎ Crafting presentations that streamline complex analytical data, enabling effective communication of critical information to both the accounts department and clients▪︎ Conducting comprehensive analysis of audience profiles and segmentations to enhance communication and marketing strategies▪︎ Providing support to strategic media planning and creative teams to ensure alignment with brand objectives.▪︎ Managing relationships with providers of information sources and external tools▪︎ Developing and publishing periodic reports to keep stakeholders informed▪︎ Conducting internal media training for our teams and client teams▪︎ Coordinating and managing international projects and tools to ensure coherence and efficiency across all markets▪︎ Actively participating in sectoral and vendor committees to stay up-to-date with the latest innovations and best practices.

▪︎ Analysis of targets, segmentations▪︎ Analysis of advertising effectiveness▪︎ Support for strategic media planning and creative teams▪︎ Participation in the design of communication strategies for Mahou San Miguel, Puig, and Disney▪︎ Development of monitoring reports through research analysis on competitors, advertising expenses, brand awareness, and audience behavior using tools such as Instar Analytics, Info IO, Infotrack, Galileo, Tom Micro, and Choices▪︎ Social Media Analysis (Facebook, X, YouTube, and Instagram)▪︎ Audience measurement for online campaigns (Comscore and Nielsen)▪︎ Collaboration with Zenith publications (Zenith Vigía and Zenthinela)▪︎ Creation of complex analytical data presentations for distribution to the account department.

▪︎ To help people communicate and speak in the most effective way possible through emotional knowledge and management▪︎ To guide people to be more socially skilled in their career and personal life▪︎ Providing training and coaching in Emotional Intelligence and Social Skills on both a group and individual level.

▪︎ Management and coordination of a team of 4 analysts▪︎ Development of technical training▪︎ Supervision of more than 150 clients including key accounts such as: Meta, Google, X, Amazon, Publicis Groupe, GroupM, Havas Media, Mediaset España, and Vocento▪︎ Research into new perspectives on trends and data.

▪︎ Support and assistance to over 40 corporate clients such as: Mediaset España, Vocento, Bodas.net, Softonic, Corporación Publicitaria de Medios, and Unidad de Medios Digitales▪︎ Verification and control of critical analytical data▪︎ Collaboration with internal teams, including sales, in client meetings to demonstrate tools like Mobile Metrix and Mobilens▪︎ Customer support and service, tagging websites for data collection▪︎ Creation of customized reports for each Comscore client.

▪︎ Development of research projects, creation of digital campaigns, and preparation of reports on their performance▪︎ Preparation of detailed budget analyses▪︎ Communication of information to customer service directors▪︎ Coordination with the creative team on all technical aspects of digital campaigns and collaboration with providers such as MSN, Yahoo!, and Terra for proposal validation▪︎ Support for media analysts in the development of all proposals and campaigns.

▪︎ Development of monitoring reports through research analysis on competitors, advertising spending, and audience behavior using tools like Kantar TGI, Ipsos Marplan, and Nielsen▪︎ Participation in the design of communication strategies for Honda▪︎ Creation of presentations of complex analytical data and communication to the media department.

▪︎ Collaboration in research of tendencies and follow up of the activity of clients and competitors▪︎ Elaboration of monthly reports and distribution to planners and strategists.