Adrian Ayala Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, Us

Lead marketing for the largest independent operator of music venues in Southern California, which operates venues such as Catch One, El Cid, & Don Quixote. Oversee digital and OOH marketing, branding, press strategy, partnerships, and experiential campaigns that tell Chivalry’s story and drive awareness, engagement, and ticket sales for each venue. Supervise a social media manager and two marketing coordinators. Work closely with Founder/Owner, booking staff, and venue managers to meet objectives and ROI goals.

Los Angeles, California, Us

Oversee digital marketing strategy for a 22,000 sq ft high end gym with 5 dedicated studio spaces housing the best in strength & conditioning, boxing, cardio, cross-training, cycling, Olympic platforms, performance turf & more. Produce custom content for Instagram and TikTok, build local partnerships with influencers, and manage paid media campaigns.

San Francisco, Ca, Us

Oversee a marketing and partnerships team for a creative incubator and artist resources collective which is building an artist-owned, community-powered future for musicians fueled by web3 innovation. Act as point of contact to artist teams and brand clients. Set strategy and brand guidelines of marketing campaigns – including artwork, advertising assets, social content, video content, & more. Develop partnerships and secure worldwide opportunities with brands, digital/tech partners, influencers, and publicity outlets for campaigns.▪ Co-created and launched Friend Fest, a first-of-its-kind digital festival experience sponsored by King C. Gillette with performances by Noah Cyrus, LP, TOKiMONSTA ft. Tinashe and more. With over 730K total live views and 117M impressions, Friend Fest was the #1 stream in the world according to Pollstar during that week.▪ Launched racOS, a web3 enabled portal for Andre Anjos’ token holders which was featured on Billboard and MusicAlly. racOS serves as a model for an artist DAO and gives access to exclusive fan experiences on web3.▪ Produced a three-part livestream concert series on Twitch & Zoom for music producer, A.G. Cook, which collectively generated over 400K unique views. The series was featured on Pitchfork, NME, & Paper Mag.▪ Spearheaded launch of a one-of-a-kind NFT series and metaverse experience with David Lynch & Interpol which garnered press coverage from Rolling Stone, Forbes, NME and more.

Oversee marketing for a 1,600 sq foot fitness studio located in the heart of Hollywood. Build and guide strategy for studio to generate new memberships and meet monthly KPI targets. Manage website, social channels, content development, CRM/email database, paid media, local partnerships, and member retention campaigns. ▪ Increased VIP memberships by 45% through marketing programs highlighting new outdoor/online class options and COVID safety protocols.▪ Managed marketing and the redesign of The Phoenix Effect Website & TPE On-Demand hub, which features over 200 strength and conditioning home workout videos and guides.▪ Generated 100+ followers and increased engagement by 55% for @ThePhoenixEffect Instagram account with organic social content and a new self-produced TPE Minute At-Home Workout video series.

Beverly Hills, California, Us

Lead a promotions team and partnerships strategy for North American stadium, arena, & amphitheater tours. Serve as key liaison between sponsorship and artist teams to collaborate and execute promotions with LNE sponsors and partners. Promotions include ticket offers, fan engagement/acquisition campaigns, partner media trade programs, and influencer activations. Oversee all production, creative, marketing materials, paid media, and budgets up to $100k for promotions.▪ Led partnerships strategy that drove over 20 million fans to Live From Home amid the COVID-19 pandemic; a central hub featuring daily artist live streams across Twitch, YouTube, Facebook, and various live broadcasting platforms.▪ Co-led marketing operations for Live Nation’s 2019 record-breaking National Concert Week ticket offer which sold 2.1M tickets, including Ticketmaster NA record of 1.1M tickets sold in first 24 hrs.▪ Created a first-of-its-kind Tinder $30 All-In Ticket Offer, which sold 25K tickets in two weeks. Leveraged Tinder’s ad platform and marketing channels to drive users through a custom in-app purchase experience. ▪ Negotiated over 80 promotional partnerships which generated $12M in earned media with partners such as iHeartMedia, SiriusXM, Hot Topic, Urban Outfitters, Hearst Magazines, Town Square Media, & more.▪ Managed over 22 LNE sponsor promotions. Promotions included T-Mobile® National Summer Sale Presale (300K Tickets); Citi® Summer & Fall Seats (70K tickets), Hilton® Lawn Days (85K tickets), T-Mobile® $25 tickets (200K tickets).

Beverly Hills, California, Us

Handpicked to help build the first-ever Live Nation Venue Marketing Team with the goal of creating the brand identity of LN’s owned and operated amphitheaters. Managed digital marketing (paid and promotional), social media, email, lifecycle, and retention strategy for a roster of 14 venues. Worked directly with central and local marketing teams to execute campaigns that drive amphitheater tickets sales and ancillary food/beverage revenue.▪ Launched first-ever Live Nation Season Lawn Pass across 8 out of 21 participating amphitheaters. Program sold over 12k passes, with average 5x show use per pass, and drove over $6M in new revenue.▪ In 6 months, generated over $625K and sold 16K tickets through custom venue branded newsletters.▪ Generated $481K in venue upsells such as VIP Club and premium parking through a ‘fan journey’ customer email retention strategy.

Beverly Hills, California, Us

Spearheaded all tour promotions for North American Concerts division and managed two direct reports. Worked directly with tour marketers and artist management to develop ticket offers and fan engagement campaigns executed across LN, artist, and promo partner digital channels. Oversaw web/app development, creative, marketing materials, prize fulfillment, and customer relations.▪ Launched an opening act contest for Bon Jovi’s 2017 tour which was featured on Good Morning America and covered by 70+ national and local press outlets. Generated over 4K band submissions and selected 30 winners, one band for each show on the 32-date tour. Oversaw all day-of-show logistics with bands.▪ Initiated partnership with 1-800-Flowers.com for their first-ever floral bouquet and ticket bundle supporting the Guns N’ Roses 2017 tour. Ticket bundle sold out in first 24 hours.▪ In 72-hours, led the development and launch of Ariana Grande’s ‘One Love Manchester’ concert website which raised $13M in proceeds for the victims of the 2017 Manchester terrorist attack.▪ Increased 2016 YOY Live Nation e-mail marketing opt-ins through promotions by 25%.

Us

Manage digital marketing strategy for WBR artists such as Kylie Minogue, Bette Midler, Nile Rodgers, Nico & Vinz, Bebe Rexha. Work directly with artists and their managers to develop social strategy and marketing promotions for artists. Oversee all website/app development, online creative and marketing materials. Lead Spotify marketing strategy for label.- Lead online strategy for Nico & Vinz’s “Am I Wrong”, the #1 most Shazamed song worldwide for three months with over 200 million views on the official music video.- Partnered with American Idol to premiere Nile Rodgers’ “I’ll Be There” music video on Facebook, which generated 2 million views in 48 hours.- Executed Bette Midler’s ‘It’s the Girls’ online media plan, which charted at #3 on Billboard's Top 200. A career album debut high for Bette.

Beverly Hills, California, Us

Spearhead all promotions for North American Concerts division. Work directly with tour marketers and artist management to develop engaging sweepstakes and contests that are executed across LN and artist social channels. Oversee all app development, creative, marketing materials and social editorial for promotions. Manage prize fulfillment and customer relations. Work closely with legal counterparts to develop and ensure that promotions adhere to federal and corporate rules and guidelines.

Santa Monica, California, Us

Editor-in-Chief and Marketing Coordinator for UMG’s music streaming playlist service, Digster Playlists. Manage Digster Playlists editorial content and marketing (Digital & Field). Assistant to SVP of Marketing and Product Development, VP of Product Development and Senior Directors of D2C Marketing and Product Development.

Santa Monica, California, Us

Reported to EVP of Administration. Monitored and managed all facility matters including, but not limited to maintenance, repair, environmental/safety regulation compliance, security, catering, custodial support, organization of special events, office space assignments, and vendor management. - Planned monthly UMGD Intern Seminar program, which consisted of career development workshops and private listening parties.- Managed scheduling and set up of International Business Review meetings at home office.- Assist Creative Services Department in developing new signage and décor for the 10UCP office and special events.

Santa Monica, California, Us

• Manage online marketing accounts for UMG artists and products.• Create and establish marketing plans for online marketing promotions through twitter and community forums.• Maintain online marketing databases• Provide statistical analysis and reports on campaigns to label managers and marketing coordinators on a weekly basis.• Collaborate and coordinate with 8 project teams, 7 Online Marketing Representatives and 4 Online Marketing Managers • Delegate and manage all online marketing campaigns and promotions to a team of 7 online marketing interns.

Santa Monica, California, Us

• Work under NetReach Marketing Coordinator Charlie Chang. • Handle online marketing accounts and activity for various UMG artists such as: Taylor Swift, Mya, Katherine McPhee, Billy Idol, Paul McCartney, and the Rolling Stones. • Compile weekly reports for artist managers and UMG record labels, which contain updates on the status of online marketing campaigns for UMG artists and products.

Los Angeles, Ca, Us

• Worked alongside producer John Perry and associate producers Shelby Larkin and Heather Hunter in the production of several Dr. Phil episodes. • Recruited, screened applications, and interviewed potential guests for the Dr. Phil Show. • Vital to the production of the Dr. Phil: House of Tolerance Special. Responsible for screening applications, recruiting, and interviewing all guests on the series. Served as a liaison between producers and guests during the booking and scheduling process of the series.