The marketing environment is driven by customers. This we know. It is Marketing 101. Their time is valuable and if you want their attention you must give them something in return, something valuable.In short, what you have to say about yourself, and about your business, product, or service, must hold their attention.And to do so you need the perfect balance between creativity and market intelligence. Because it is not good enough that people just look at your communications, your sales copy, and your content. No, what you have to say to your customers, and your staff, must also breed awareness, conversations, engagement and – ultimately – loyalty. A writer, author, and content producer for over 15 years, I have created compelling content for small and medium businesses, individuals, Blue Chip financial giants, and multi-nationals across South African, Australia, the UK, the US, the Middle-East and Sub-Saharan Africa. I specialise in keeping content simple, clear, elegant, and resonant, understanding that clients want - and readers need - punchy work that flows beautifully, that draws the audience in and stimulates them, and that delivers a message, or product, in the clearest way possible.I have produced articles and blog posts, written letters and marketing materials, created internal and external corporate communications and produced newsletters. I have assisted people with their presentations and social media posts, written sales content and speeches, and collaborated with companies and individuals to get their website text up to scratch. I have written scripts for corporate animation, created compelling and successful press releases and advertising copy.I have written for coffee shops and corporates, blue-chips and Fortune 500s, health and wellness practitioners, panel beaters and authors, personal trainers and accountants, PR companies and wedding planners, students, software developers and venture capitalists, wine merchants and sectional title people.And I make my own coffee..